Raise your hands how many of you use Apps on Mobile?
Remember the days of Trin Trin ringing sound, getting a landline connection was always a big deal, booking for it, waiting for infinite time to have a phone, paying for heavy tariffs for calls. As the days passed you got something called “Mobile”.
A device which you can carry anywhere u want, use it however u want.You said WoW! You noticed only some set of people owning the mobile phones and in some days mobile phones were reachable to anyone’s budget.
Having a basic Phone was just easy as anything.Mobiles started becoming something very necessary not only calls, you learnt the Art of messaging.You went crazy when you received first reply to your SMS.
Those were the days, you were called the “Geek” just because someone noticed you that you use Phone extensively for messaging.Phone was basically invented for voice calls but we all started using it for different purposes, apart from sending and receiving SMS operators started promoting various VAS services.Caller Tunes were a Big Hit (How many of you get Spam Calls Promoting Caller Tunes?).
Now we are in the era of exchanging data, where you bring all your web activities(Email, Facebook, Twitter whatever) on Mobile social networking ruling everywhere.
Now anyone who uses Facebook, Twitter or any Mobile Apps extensively is called a “Geek” huh?
Let’s talk something present Aircel, one of the Players in Telecom now starts a Campaign to Promote “Pocket Apps” Here is a TV Commercial brought to you by Aircel.
The ad Starts with a ‘Common Man (with Mobile)’ visiting mumbai catches a Taxi to reach his Aunt’s Place.The Taxi Driver wonders when he notices our ‘Common Man’ using maps application to locate the Place.As our Hero enters the place, he will be greeted with a wonderful message “Did you get Job?” ..eh.. Our ‘Common Man’ use his UnCommon Aircel Application to get a Notification that ‘Job is Confirmed’ and says “Ji Milgayi 
” .
Our ‘Common Man’ impresses his Uncle when he Shows a Gujarathi NewsPaper application on Mobile.(Uncle likes reading Gujarathi Paper) Our ‘Common Man’ seemed to be like a BIG TIME geek, he carries his wonderful mobile fully loaded with Apps to a Party.
When everyone are Partying this Man ‘Impresses a Girl’ just by showing a Pocket Application which shows how he looks when he is old (huh Brilliant) . The Impressed Girl asks for a Kulfi and again our Common Man uses some Mobile Application to locate the Store where Kulfi is sold.
The Ad Fully exaggerates on how Mobile Apps can be used effectively
What do you think of the above TV ad by Aircel (Our Review was bit Sarcastic). Let it be any Service Provider, TelecomTalk would like to Know from you, your Opinion on having Mobile Apps on Phone whether you think Mobile Apps would Rule in Coming Days. If Yes, What kind of apps would you expect??
Arun October 12, 2010 at 6:43 pm
Good to see a app store coming up in India in a BIIIGGG WAYYY (even though AIRTEL has Appcentral..not much promotion).AIRCEL goes global by this PocketApps ad. Im sure in a longer run, data will turn to be the great revenue ticker for service providers.All the best AIRCEL team !!
Digha September 28, 2010 at 2:25 pm
Very well written.
Gaurav September 28, 2010 at 1:44 pm
@Ganesh
Ganesh only 2-3% of people in India are using Andriod & Symbian phones & rest 97% of people are still using simple phone & that app store would gives a lot of new funs to them I belive this is a very good initiative taken by Team Aircel
Cheers Team Aircel….
Ganesh September 28, 2010 at 12:45 pm
Aircel is not an application provider but just a application publisher or app store owner. I have been using Java apps since Samsung C100. But from Nokie 3230 Symbian apps are really great. Now my N86 has more than 30 native apps with lots more Java apps
(my i5801 runs on Andriod 2.1 so no option to install to SD).
But my Andriod phone has more than 80 apps installed and it has ran out of phone memory
I don’t know wat apps aircel has but apps certainly improve productivity and give you an edge over others (like dic etc)
Sandeep September 28, 2010 at 10:21 am
I want such 1 app which can have facility to Chat,call,see orkut Mobile Site (MS), facebook (MS), ibibo (MS),linkin (MS) All this with one app
sunil September 28, 2010 at 9:38 am
hi,no doubt the advt.is supurb and it is related to a common man using this apps.very little people r using these apps and from this advt. everyone will come know how apps r useful in our daily life.Remind everybody that Aircel is the only company that is giving speed pocket internet.
Gaurav September 28, 2010 at 8:43 am
Friends Aircel App store provides lots of applications to the users, completely agreed these are not the unique applications but give something to enjoy & most importaly it is easier to found the application of his/her likes.
Agnivo September 28, 2010 at 12:41 am
Ah, well when i predict the weather and rightly so… and get directions on haow can various friends behave in a day (astro), I think it counts… I still own a Nokia N91 and it counts… as far as I can say (ooh! a lots hidden btw!)
Mamun September 27, 2010 at 5:28 pm
Downloading various mobile application is a big timepass to me! I enjoy it!
ashR September 27, 2010 at 5:23 pm
is the applications shows in that advertisement are only provided by aircel???
lee September 27, 2010 at 2:58 pm
Does any1 use’s all the app. in 1′s high end phone? I doubt that.
So r d cases of app’s. Hell lot of app and people download it, but hardly ever uses it.
Note: no 1 will b able 2 use d app’s until aircel provides good browsing speed’s.
Ganesh Srinivasan September 27, 2010 at 11:57 am
I for one like and swear by mobile apps. I have downloaded close to a hundred apps on productivity and business genre from Apple store, waiting for iPad launch
Nitin September 27, 2010 at 11:56 am
The advt. is nice. The fact is most of the people who will comment on this article are very tech savy or in your words “GEEK” and may have already used most of the application show in the advt. So they may not be so much impressed with this advt. But think about common man who only uses his handset for making calls and sms. They will wonder will all this is possible with a handset and then may even try it.