Micromax, the leading Indian mobile handset manufacturer bagged the title sponsorship rights for the ongoing India v/s South Africa one day international (ODI) series. The company received exclusive branding rights at particular strategic locations of the venue stadium for ODI. The sponsorship by Micromax aims to leverage the mobile phone brand with wider visibility and an exciting platform where both Indian and South African team will chase for the “Micromax Mobile Cup”.
Commenting on the association, Mr. Rahul Sharma, Business Director, Micromax stated, Today is a very important day for us as we are very excited to unveil the Micromax Mobile Cup for the India South Africa ODI series. With this unveiling we’re delighted to announce our title sponsorship for this ODI Series. We are confident that Micromax Mobile Cup is the next big cricketing action coming up and will capture the spirit of One Day Cricket in India.