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Micromax the third largest mobile brand in India achieved another milestone today and has become the world’s 12th largest handset manufacturer with 1% share globally.
This is the company’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).
According to the Global Handset Vendor Marketshare report from Strategy Analytics for Q2 2011, Micromax topped the micro vendor rankings, shipping an impressive 4.0 million handsets worldwide in Q2 2011.
As per the report, Micromax commands an 8% share in its home market India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio.
The report tracks the world’s 30 largest handset vendors on a quarterly basis. Also, with the entry of 25 new micro vendors this quarter, the global legitimate handset shipments increased 12% annually to reach a record second quarter total of 358 million units in Q2 2011.
Micromax product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android smartphones designed for younger consumers in suburban and urban markets. Some of the latest innovations from Micromax are- Bling2, A70 android device and Van Gogh with build-in Bluetooth.
Inthiyaz December 27, 2012 at 6:41 am
Micromax is done very good job… So many peoples r like micromax mobiles. But their is so many mobiles are found screentouch problem’s and some software problem’s. That’s way some peoples have doubt. So plz solve these problems.
Rajeev October 9, 2012 at 4:05 pm
micromax phone has been
tested and meets the Government
of India exposure guidelines for cellular
operation. Your handset is a radio transmitter and
receiver. It is designed and manufactured so as not to exceed
the limits for exposure to radio-frequency (RF) energy set by the FCC
and recommended by Government of India.These limits are part of comprehensive
guidelines and establish permitted levels of RF energy for the general population.
The guidelines were developed by independent scientific organizations through the periodic
and thorough evaluation of scientific studies. The limits include a substantial safety margin
designed to ensure the safety of all persons, regardless of age and health. The exposure standard
for mobile phones employs a unit of measurement known as SAR. “Specific Absorption Rate,”
or SAR, refers to the rate at which the body absorbs RF energy. SAR tests are conducted using standard
operating positions(i.e., at the head and on the body) with the handset transmitting at its
highest certified power level in all tested frequency bands. Although the SAR is determined
at the highest certified power level, the actual SAR level of the phone while operating
can be well below the maximum value. This is because the phone is
designed to operate at multiple power levels so as to use only
the power required to reach the network. In general, the closer you are
to a base station, the lower would be the power required by the phone.
This phone follows FCC SAR standard.
Dr. Udit Kumar September 9, 2011 at 6:17 am
Very rightly pointed out. No one knows the value of low SAR. People are not aware of the consequences of high SAR phones.
Ravi September 4, 2011 at 8:23 pm
i m also with all of u guys..
RAVI September 4, 2011 at 6:27 pm
+1 I’M GONNA WRITE A MAIL TO MICROMAX AND GOVERNMENT AND DEMAND FOR STRICTER AND LOW SAR VALUE FOR MICROMAX AND OTHER INDIAN/CHINESE MOBILE PHONES. THESE PEOPLE HAVE NO RIGHT TO PLAY WITH INDIAN PEOPLES LIVES!
Vikas September 4, 2011 at 5:05 pm
Feature phone market is gradually decreasing because some years back there were no smart phones but now a days peoples are buying because now they have selection choice. Though in emerging countries like India, China and Africa still a huge market for this phones but analysts are suggesting that growth in features phone sales is tending towards low figures. And I was not talking about any county specific so I think you can guess the actual situation.
ravin September 4, 2011 at 4:32 pm
Micromax phones are just rebranded, cheap China junk. No handset has internal memory, but all the features in the world. We should blame our media for covering for these Chinese rebranded phones.
Rohit September 4, 2011 at 3:41 pm
kudos to rahul for bringing up the issue and sharing the email ids of micromax management. i certainly am going to write to them. hope many more will write to micromax them and put pressure on them to produce low SAR value phones. apart from the above email ids of micromax, please send a copy to the following people at DoT who make SAR regulations and oversee them…
to: rajesh@micromaxinfo.com, rahul@micromaxinfo.com, vikas@micromaxinfo.com, sumeet@micromaxinfo.com
cc: pmosb@pmo.nic.in, kapilsibal@hotmail.com, secretary@mit.gov.in, secy-dot@nic.in, jst-dot@nic.in, ast-dot@nic.in, adve-dot@nic.in, advo-dot@nic.in, advt-dot@nic.in
Rohan Singh September 4, 2011 at 2:55 pm
Text pro already available ……these are great feature phones with great looks but a bit costly.
kai September 4, 2011 at 2:34 pm
they are gng 2 lauch 3features phones out of them 1 is available bt all are above 5000
mix walkman 8000
txt pro 7468(flipkart)
txt 7000
all have wifi and 3.2mp camera 3.5mm jack bt no 3g
Saurabh gupta September 4, 2011 at 2:17 pm
Sony said that that below 3000 phones are not worth of selling so they are not focusing on that since margin in these phones are less and even and competeters are there in the segment with better low cost phones
dinesh September 4, 2011 at 2:13 pm
@Vikas
why should feature phones go away. they are here to stay especially in India. they are like lifebouy or Colgate. whoever ignores this segment will lose market share and revenue
Rohan Singh September 4, 2011 at 11:22 am
Yes Sony Ericsson isn’t focusing on basic phones and they have no plans to offer dual sim phones too. They are targeting high end customers and higher segments. I love Sony Ericsson and it’s fan too and right now using it too …..
Vikas September 4, 2011 at 10:45 am
Sony Ericsson has started focusing on only Smartphones otherwise I believe this position was deserved for them. May be in future they will be able to grab consumers again because Smart Phone segment is growing as well as Feature Phone segment is decreasing.
Amit September 4, 2011 at 9:29 am
Micromax mobiles are very bad. Every mobile has a little or big basic problem. So even if it becomes no. 1, please don’t buy micromax mobiles. Chinese gray market mobiles are better that Micromax.
Siva September 4, 2011 at 8:50 am
This only shows the utter disregard to quality. Why cant such a global manufacturer publish SAR values of their phones in their manual? Even after such huge volumes why is nobody questioning them interms of SAR values??
This will only encourage established brands to reduce their quality since it is going to sell anyway… Already we can see a gradual decline in quality in nokia and samsung..
Javed September 4, 2011 at 1:40 am
In coming days Micromax would become what is Nokia today… I wish them best of luck…..
Vikas Patidar September 3, 2011 at 11:28 pm
“Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).”
This is one of the biggest joke ever when Micromax is compared to the quality of the other companies like Sharp, NEC and Sony Ericsson. However may be this companies has lower market segment then Micromax but they have far better and standard build quality products.
All Japanese companies have better quality phones but they don’t have global distribution channel or no mass appeal at all. So it doesn’t make any sense when comparing Quality vs Quantity.
Also Nokia and Samsung have started producing very good budget feature rich phones. So it will be very hard for such a company to survive for it’s existence among top notch player’s who already have mass appeal to their products.
This news may be sounds good for our country but when it is compared to eco friendliness products then they have nothing.
No information about the SAR values of the products. And it’s shame for our country that there is no rules and regulation to control such things. In America every product passes FCC test and after that every such product series is granted by unique FCC ID to measure such things.
Finally what I think Micromax can enjoy for a while more but future is not for you when you are not responsible for the losses to human being which can never be recovered.
There is nothing special with the phones except the price points. Only peoples in rural areas are getting those phones because everyone knows. One of my friend have a local store and he does sale the phones of almost all brands speculating in our country. I had asked him about “why this companies getting such huge response from people?” Then he replied me a couple of reasons and the first of them was that “This companies are providing higher margins to the sellers compared to Nokia, Samsung etc” So it was an obvious reasons that everyone needs money here.
Also there is nothing like OS. All most of designs copied from Nokia, BlackBerry etc. Most of the phones are equipped with the chip-sets of Mediatek (a Chinese company behind such flooding market).
Also I am wondering where is Spice and what is current share of them in market. Spice is also CHOR in our country. Who has copied everything from others. iPhone like UI, BlueBerry QWERTY devices, Touch and Type. and everything. Overall it’s fun like most of Chinese company do.
I think it’s better to pay 100-500RS extra rather than going for such pity brands which are topping in terms of quantity not in quality because of unawareness among peoples.
Rohan Singh September 3, 2011 at 11:26 pm
Yup Sony Ericsson has low sar values and they too have green heart phones. International brand are aware of sar values but our rural India isn’t. Nokia, Samsung and Sony Ericsson are trusted brands and are nature friendly too.
Yup Sony Ericsson has low sar values and they too have green heart phones. International brand are aware of sar values but our rural India isn’t. Nokia, Samsung and Sony Ericsson are trusted brands and are nature friendly too.
Arif September 3, 2011 at 11:14 pm
Third class quality. Every handset have some kind of problem.
I saw brand new handset defective.
Vikas September 3, 2011 at 11:01 pm
“Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).”
This is one of the biggest joke ever when Micromax is compared to the quality of the other companies like Sharp, NEC and Sony Ericsson. However may be this companies has lower market segment then Micromax but they have far better and standard build quality products.
All Japanese companies have better quality phones but they don’t have global distribution channel or no mass appeal at all. So it doesn’t make any sense when comparing Quality vs Quantity.
Also Nokia and Samsung have started producing very good budget feature rich phones. So it will be very hard for such a company to survive for it’s existence among top notch player’s who already have mass appeal to their products.
This news may be sounds good for our country but when it is compared to eco friendliness products then they have nothing.
No information about the SAR values of the products. And it’s shame for our country that there is no rules and regulation to control such things. In America every product passes FCC test and after that every such product series is granted by unique FCC ID to measure such things.
Finally what I think Micromax can enjoy for a while more but future is not for you when you are not responsible for the losses to human being which can never be recovered.
There is nothing special with the phones except the price points. Only peoples in rural areas are getting those phones because everyone knows. One of my friend have a local store and he does sale the phones of almost all brands speculating in our country. I had asked him about “why this companies getting such huge response from people?” Then he replied me a couple of reasons and the first of them was that “This companies are providing higher margins to the sellers compared to Nokia, Samsung etc” So it was an obvious reasons that everyone needs money here.
Also there is nothing like OS. All most of designs copied from Nokia, BlackBerry etc. Most of the phones are equipped with the chip-sets of Mediatek (a Chinese company behind such flooding market).
Also I am wondering where is Spice and what is current share of them in market. Spice is also CHOR in our country. Who has copied everything from others. iPhone like UI, BlueBerry QWERTY devices, Touch and Type. and everything. Overall it’s fun like most of Chinese company do.
I think it’s better to pay 100-500RS extra rather than going for such pity brands which are topping in terms of quantity not in quality because of unawareness among peoples.
Steve September 3, 2011 at 8:34 pm
ohh what a joke…..
doc_dip_rgkmc September 3, 2011 at 7:45 pm
yes rahul…good point…i do agree with you…good effort to bring this awareness among readers
Kiran.h September 3, 2011 at 7:17 pm
waste company.. one day it will go back to its deserving place ie 10th in india
dhirendra September 3, 2011 at 6:47 pm
well said all the persons. SAR value is a huge problem in all the handsets of micromax. the reason for their high sell is only the unawareness of the indian people as they prefer to use cheap phones. and one more thing is that most of the rural area people are using it due to their unawareness to rediation.
Alok September 3, 2011 at 6:14 pm
I also agree with you. They may be top in quantity but ate the worst in quality of their phones. Most Indians buy Micromax because of its cheap prices and dual-sim capability. If most of them become aware of Micromax’s high SAR radiation, then many people will start dumping Micromax. This shameless company is playing with Indians and has no responsibility towards Indian people. Its just a greedy capitalistic company with no shame or responsibility!
Only in the likes of Nokia, Samsung, Sony E etc made affordable and feature rich dual-sim phones will then Indian public dump Micromax. Say for e.g if Micromax phones cost Rs.2500, Nokia Samsung etc could produce similar feature phone with better quality and low SAR radiation for around Rs.3000.
amar September 3, 2011 at 5:24 pm
dont under estimate sony ericsson and not to compare like this cheap companies. and i my side also i am in doubt on Their Sar Assurance. i also mailed to reagarding their Sar levels. But there is no reponsae. even in most of Registered brancs they will specify their SAR Levels in their mobile Manuals. But u can’t find these info in micromax!
Rajive Borde September 3, 2011 at 4:55 pm
over all great news of India and Indian brands
Kanaga Deepan N September 3, 2011 at 4:54 pm
They are third in Indias, Only in quantity and NOT AT ALL in quality…
Amit.G September 3, 2011 at 3:18 pm
3rd class company, They are not fit to be in 3rd position in india. All phones are dangerous to health, This company imports phones from china and i don think they have R&D department.
The only reason for tier success in india is because of there distribution network. Once this company was a dealer in computer accessories and therefore had a good distribution network in cities, wit this they could launch cheap phones very fast and capture market easily. Atleast educated ppl should not buy such phones. Till today ter phones come wit SAR value of 1.8 to 1.94w/kg
kai September 3, 2011 at 3:11 pm
evn sony ericsson has low sar value chk it properly and btw they wont b able to catch sony ericsson they are 7.8million
dinesh September 3, 2011 at 2:45 pm
even if it becomes no1 brand iwill never buy micromax. it is just waste and trash. making cheap phones and selling cheap without any real value in it.
RAJ September 3, 2011 at 2:42 pm
Mostly the handsets are Java based. No specific OS
But the PC Suit with Micromax is such POOR in QUALITY that it is not even worth the shadow of Nokia PC Suit. I wonder why these people never think about improving the phone software and PC Suit. In no way they can match the Nokia PC Suit.
Rahul September 3, 2011 at 2:26 pm
i hate micromax only because of its high SAR value! soon indians will be filled with brain tumor and cancer patients, the highest in the world, because of high SAR or high radiation micromax phones.
only samsung and nokia have low SAR values in their phones (.5-1.0) compared to micromax (1.8-1.9) – the global standard for max limit is 1.6! reference: http://www.sarshield.com/english/radiationchart.htm
micromax does not give or publish its SAR value openly or transparently to public (even when asked directly from micromax management through email) and its hard to find details.
the incremental cost of producing a low SAR value phones will cost them just 1-2% more and am sure no one would mind paying 1-2% or rs.50-rs.100 more for their phones! but alas, these b****** are playing with india’s and indian people’s life!
all of them please write to micromax management so that they are forced to offer low SAR phones. these are their email ids: rajesh@micromaxinfo.com, rahul@micromaxinfo.com, vikas@micromaxinfo.com, sumeet@micromaxinfo.com
Rohan Singh September 3, 2011 at 1:43 pm
Micromax grew because of dual sim and cheap phones which is mostly preferred in rural areas. Micromax should come up with 14.4Mbps and 21Mbps data cards too. They have dual sim phones but why not dual sim data cards? ? Supporting both EVDO and 3G networks.
vitas September 3, 2011 at 12:46 pm
What is the exact “OS” used? I wonder. . .