In August, Every Fifth Subscriber in Mumbai Chose UNINOR

Uninor has added a total of 1.4 lac new subscribers in August in Mumbai. As per the latest data released by COAI and AUSPI, this is higher than any other operator in the city and places the company as the single largest GSM operator in Mumbai in terms of subscriber addition in August.

Uninor has expanded its retail presence in Mumbai to now cover over 13,500 points of sale and 27 exclusive stores. The company has also seen increasing primary SIM usage, especially in Mumbai, Maharashtra and Gujarat, together with the other 2 new circles of Kolkata and West Bengal.

Pan-India, Uninor has reported a subscriber addition of 22 lac (2.2 million) – the highest addition in a month since launch in December 2009. With a pan-India share of net adds at 16% and share in its 13 circles at 21%, Uninor has emerged as the third highest operator in the country in terms of new subscriber additions – this when its subscribers come from only 13 circles at present.

Uninor (Mumbai) New Subscriber additions in AUG 2010

Within 9 months of starting its operations, Uninor’s pan-India customer base has now crossed 10 million. With a few days to go, the company’s revenue growth is expected to cross 100% from Q2 to Q3 with a subscriber base growth of 79% in the same period. Revenue growth is coming from an overall increase in minutes of use as well as improving ARPU.

Uninor (Mumbai) share of subscriber additions in AUG 2010

Rajiv Bawa, Executive Vice-President, Corporate Affairs, Uninor said “While it is early days yet, we believe our strategy is taking us in the right direction. We have focused on strengthening our distribution presence bringing us even closer to the customer and communicated in a clearer way the attractiveness of our product offerings in the marketplace. With our Dynamic Pricing concept, customers get discounts of upto 60% on calls making Uninor the best value for money proposition in the market,”

Uninor is today commercially present in 13 circles that together account for 75% of India’s population.It has already deployed over 22,000 towers and is augmenting this network further in several circles. Operationally too,Uninor has now set-up 60 hub and zonal offices pan-India, already works with over 20,000 vendors and partners in various functional areas, has close to 2600 direct employees with an additional 6000 from partner organizations working for the company.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

{ 26 comments… add one }

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  • Ritin September 29, 2010 at 7:21 pm

    Uninor rocks! The company with the best plans and can you imagine a plan offering discounts on even 1p/sec calls….awesome!!!

    Reply
  • Rohan Singh September 28, 2010 at 6:53 pm

    @AWARA
    yes it supports.

    Reply
  • atanu September 28, 2010 at 1:51 pm

    @AWARA
    Call the Aircel CC and get the manual setting.

    Reply
  • Amit.g September 28, 2010 at 1:24 pm

    ya man they do support

    Reply
  • rahulraj September 28, 2010 at 1:19 pm

    @Agnivo
    ha ha haa…

    Reply
  • Raghu September 28, 2010 at 1:17 pm

    @Kaushik Roy
    u are right. they are not even bothered to improve the network. Docomo and Uninor are much better compared to Aircel.

    Reply
  • Kaushik Roy September 28, 2010 at 12:36 pm

    Abhijit :
    From last month I have observed mostly 15% DP through out the day in Ulhasnagar, Ambernath, Badlapur regions.. and sometimes also 5% DP in evening peak hours.. But not seeing 40 to 60% DP from last one month .. So this is not fair policy… DP should be rotating always not just 15% for most of the day..
    But network has improved lot now, nice interior coverage in our area better than Aircel at-least which is here more than 10 months now but still not proper interior coverage ..

    AIRCEL IS FULLY BAKWAS COMPANY

    Reply
  • AWARA September 28, 2010 at 12:01 pm

    @Amit.g
    Can You Tell Me Will HTC Smartphones Support AircelGPRS Settings?

    Reply
  • anandh September 28, 2010 at 10:39 am

    here in tamilnadu they sell sim at 20 rs with 100 rs talktime so people buy use and throw

    Reply
  • Raghu September 28, 2010 at 9:59 am

    @Amit.g
    oh k. i think they are putting towers where the customers are more.

    Reply
  • Gaurav September 28, 2010 at 8:53 am

    As per data it shows Uninor has crossed 10 Mn subsriber base in just 9 Months this is really a signification contribution but they also needs to focus on Customer Retention instead of Customer Acquistion. Because I am sure 90% of its subscriber are youth or the customers those are changing their sim cards frequently.

    Reply
  • Abhijit September 28, 2010 at 7:26 am

    From last month I have observed mostly 15% DP through out the day in Ulhasnagar, Ambernath, Badlapur regions.. and sometimes also 5% DP in evening peak hours.. But not seeing 40 to 60% DP from last one month .. So this is not fair policy… DP should be rotating always not just 15% for most of the day..
    But network has improved lot now, nice interior coverage in our area better than Aircel at-least which is here more than 10 months now but still not proper interior coverage ..

    Reply
  • Awara September 28, 2010 at 6:45 am

    Yes that’s True Amit that Uninor Has Not Improved it’s Coverage When i’m Travelling On National Highway 4 (From Kolar to Chennai) DOCOMO and AIRCEL NETWORKS (ONLY NEW GSM PLAYERS) are available Whereas Uninor is Not Available

    Reply
  • Amit.g September 27, 2010 at 11:56 pm

    @Raghu
    But dude seriously they have not improved coverage at all. 3months ago i travelled betwn hubli to bang in train n at tat time its coverage was worst n yest also i travelled in same route n found tat uninor has not covered even a single new town

    Reply
  • ANIRBAN September 27, 2010 at 11:29 pm

    ujjal07 :think promises are made to be kept. no criticism on network but the dp is now just 5- 20% at max across bengal n kolkata. why shoudnt a customer go for idea with flat 40p call rate?? cause never getting discount below 20% or 40 p. GOOD SERVICE AFTER TWO MONTHS OF LAUNCHING. BUT PROVIDE WHAT U PROMISE ELSE U R SAME WITH OTHERS WITH FALSE PROMISES. NOTHNG NEW.

    Right you r.The dp is always between the range 5%-20% most of the time.Getting 60% for 10 mints but have no fixed time.kab dega discount yeah soch kar hamesha mobile ka light on rakhna radega lagta hai.I think the dp should varies between 5 to 60% like there should be dp like 30%,45%,55% but.

    Reply
  • Agnivo September 27, 2010 at 10:53 pm

    More customers=lesser baldalta discount LOL

    Reply
  • Raghu September 27, 2010 at 10:52 pm

    @Amit.g
    Uninor will definitely improve the coverage. even though there is less coverage with 1 signal min we are able to talk without disconnection. thats the important thing.they will solve the coverage issue soon

    Reply
  • Amit.g September 27, 2010 at 10:36 pm

    @ujjal07
    but nw in getting 60% for almost 2hrs n 50% for 1 hr. i stay in bangalore

    Reply
  • ujjal07 September 27, 2010 at 9:34 pm

    think promises are made to be kept. no criticism on network but the dp is now just 5- 20% at max across bengal n kolkata. why shoudnt a customer go for idea with flat 40p call rate?? cause never getting discount below 20% or 40 p. GOOD SERVICE AFTER TWO MONTHS OF LAUNCHING. BUT PROVIDE WHAT U PROMISE ELSE U R SAME WITH OTHERS WITH FALSE PROMISES. NOTHNG NEW.

    Reply
  • ankit September 27, 2010 at 9:08 pm

    I buy aim last week but not test us because I m not able to forward ny call from loop to uninor.

    Reply
  • tejas September 27, 2010 at 8:19 pm

    uninor is offering better services than most of the other newcomers n this is evident from their subscriber additions. it is a genuine telecom player n its proving that rightly. its coverage isnt vast n widespread but where ever its available its good. they can become no. 3 or no. 4 in many circles, obviously that wud take time.

    Reply
  • Rohan Singh September 27, 2010 at 8:18 pm

    @amar
    No per sec dynamic pricing has not been yet launched in kolkata. U can call all local nos depending on the discount and std 50p/min. It will launch its discount pack for std calls soon.

    Reply
  • Amit.g September 27, 2010 at 8:02 pm

    uninor is the best network in terms of quality network but poor in coverage in karnataka
    sanjay bafna can u tell me when uninor will expand its network coverage in karnataka?

    Reply
  • amar September 27, 2010 at 7:13 pm

    @Rohan Singh is uninor giving per second call charge in kolkata?

    Reply
  • Rohan Singh September 27, 2010 at 6:41 pm

    Uninor’s services are really better. Its tower has improved in kolkata. I use uninor, docomo & BSNL. I save alot on calls using uninor. Ab iska number hai.

    Reply
  • vineet September 27, 2010 at 5:06 pm

    uninor has increased its share in bihar circle also.i myself has datarted using uninor from aug.plannig to change whole family members to uninor.it should start giving u-u std plan also like reliance stv77.

    Reply

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