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Idea wins Best Brand Campaign at World Communication Awards

by Rudradeep Biswas on November 10, 2011 12:47 pm | IDEA 12 comments

Idea has bagged the prestigious Best Brand Campaign at the World Communication Awards 2011 which was held in London recently.

Idea received the recognition for two of its most popular and successful communication campaigns Break the Language Barrier and No Idea, Get Idea.

Idea’s award winning brand campaign ‘Break the Language Barrier’, highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society.

The ‘No Idea, Get Idea’ campaign which was also recognized at WCA 2011 offered real-life reasons for switching to Idea’s network, at the time of the launch of Mobile Number Portability (MNP) in India.

Both these campaigns reiterated Idea’s core philosophy of ‘championing’ ideas that have the potential to change lives, albeit within different contexts.

This Article Was Written By: Rudradeep Biswas

Rudradeep Biswas - Senior Telecom Analyst

The happy guy RDB (stands for Rudradeep Biswas) has been writing for Telecomtalk since 2009, covering mobile operators, 3G, broadband, WiFi, 4G, LTE, telecom policies and what-not related to Indian telecom. He is by profession a doctor, did his MBBS from R.G.Kar Medical College, Kolkata.

Read more from Rudradeep Biswas

{ 12 comments… add one }

Ramesh Chauhan November 15, 2011 at 11:37 pm

Idea wins the WORST brand award from its customers for its unethical and anti-consumer policies for treating Mumbai & Maharashtra circle as roaming circles (except for free incoming, all other calls, sms, gprs etc are treated and charged at roaming rates). One cannot get the benefit of any bonus packs (sms, std, gprs etc) when used in and between Mumbai and Maharashtra. Also, its shocking that gprs packs don;t have free national roaming! Which world are these fraudsters living??? These fraud idiots should look around in the market and industry to see which other operator follows Idea’s unethical and anti-consumer policies!!! F**K YOU Idea… I am porting out from you for good!!!

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Prasad November 15, 2011 at 8:28 pm

useless get idea it will **** ur Idea. totaly waste…

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Sam From Kashmir November 10, 2011 at 10:07 pm

kya sab bakwaas i applied for MNP from last 14 days no responce no idea c c connected after 6 pm

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TREMERIN DSOUZA November 10, 2011 at 6:06 pm

@DB
YES,IDEA NEEDS TO INTRODUCE ROAMING FACILITY TO PREVAILING GPRS PACKS.

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steve November 10, 2011 at 3:41 pm

HA HA HA………… Anything better you can think of?

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DB November 10, 2011 at 3:18 pm

@novicefreak1

@NOVICE FREAK … you are co-relating an ADVERTISING CAMPAIGN with COMPANY POLICIES (not to give unlimited GPRS or ROAMING GPRS). Apples2Oranges my friend.

>> but, having said that, idea needs to first introduce gprs packs applicable even in roaming and remove fup per day basis eg fup of 80mb/day in gprs pack..

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novicefreak1 November 10, 2011 at 1:56 pm

congrats for the Indian brand at world forum….but, having said that, idea needs to first introduce gprs packs applicable even in roaming and remove fup per day basis eg fup of 80mb/day in gprs pack..

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Jai November 10, 2011 at 1:43 pm

But frends idea is very bad network covrege in up east rulars and small town area.
After win award i think idea maintain their network quality.

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DB November 10, 2011 at 1:37 pm

@doc vmc

@ DOC VMC… whats the use of “good tariff vouchers” or increased market share when the people who use it would be low-income (low ARPU) customers ???
>> come up with good tariff vouchers to increase your market share

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MOHAMMED TALIB November 10, 2011 at 1:03 pm

KEEP IT UP..
GO A HEAD OR SABKI BAND BAJA DO….

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doc vmc November 10, 2011 at 12:51 pm

keep it up

come up with good tariff vouchers to increase your market share

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Doc VMC November 10, 2011 at 12:49 pm

well done idea

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