IDEA Cellular’s brand ambassador, Abhishek Bachchan is now Making News!! Reason: A Television Advertisement made for ”Idea” which carries a great ‘Language Exchange’ Message is OUT!
As earlier we shared the news for the launch of Idea’s New Ad Campaign “Break The Language Barrier” on TelecomTalk with exclusive Video.
Now the new TV Commercial has hit your Television Sets. We review this advertisement and found that it is a winner as it brings India together and brings a Kind of Spark in Us spreading How Rich our Culture Is and How Language and Culture is Exchanged and diversified and how we Manage to Live in this Beautiful Country!
If You are following Idea advertisements right from the launch, You could notice the fact that Idea always targets people with a general, powerful, social message OR social work.. Remember the ”Save Paper, Use Mobile” Campaign !
With the popularity of “What an Idea Sirji!” tagline.. Abhishek Bhacchan being the Sirji, Now appears in the role of a Dumb Tea Shop worker.
The Ad Starts with 4 Friends visiting Tea Shop for the Last time before they leave for their respective new work places. Abhishek Observes the Sadness reflecting on their faces and comes to know that all were facing the Language problem as these 4 friends were posted on 4 different locations where they have no clue on how to communicate with people out there!! Sirji gets a Brilliant IDEA solution for this. Abhishek Suggests How IDEA mobile could be a good Filler for their Communication deficiency in their so called Unknown Places.
Think about This, A Marathi guy going to Kolkata, Malayalee going to Haryana, Bengali going to Kerala and Haryani going to Mumbai…The Challenge is one and Only “Language” and here is How Sirji’s Idea of having Mobile with these friends could make the Difference.
The Ad has been executed well, with friends helping each other teaching them language (atleast some Basics!) and How Mobile plays a role in Uniting them as well as exploring things. The Haryaani who has been stuck up in a Strike-hit Train in Mumbai, finds a way to escape by asking an Excuse for Toilet.. seeks the Help of his Marathi friend for Translation… The Bengali Girl’s Challenge to find a place for living solved by his Keralite friend who Teaches her to Say “Boorne and Broot Up in kolktaaaaaa” with a typical Malyalam accent. Marathi Guy managing to get a Seat in Bengali Bus by Singing A Bengali song aloud.. and how a Malayalee manages to Grab a Cup of Lassi in Haryana!!! Absolute fun to Watch!!
The Best Part of the Ad is Simplicity the Tea Shop Guy ( Sirji ) shows and says No Language is Necessary to Communicate.. !
The Advertisement is a winner as it brings India together and brings a Kind of Spark in Us spreading How Rich our Culture Is and How Language and Culture is Exchanged and diversified and how we Manage to Live in this Beautiful Country! A Nice Blend of Friendship Values, Culture and the Mobile Technology!
Let Us Know your Take on this ‘Ad’ Have you ever Faced Language Challenges when you Migrate from here and there? Have You ever Experienced the Power of Sirji’s Idea?
intiyaz November 26, 2010 at 1:23 pm
i wan2 take a new !dea connection, y bcos i vrry impressed with !dea’s ad.
Mohan October 6, 2010 at 10:38 am
Most of idea’s advertisements are stupid and simplistic…it insults ur intelligence…and they are irritating as well…idea is trying to make a big deal out of their “so-called” social messages…i like vodafone better as they come up with really innovative & imaginative ideas such as the adorable zoo-zoos and we are the black berry guys wala ads…those ads are cool & sophisticated & fun to watch…
karann September 17, 2010 at 3:43 pm
idea launches daily plans at rs.5 in delhi
1. 11 loc+std mins
2. 60 night idea mins
3. 150 loc+std sms
all valid for 1 day except night pack which is valid for 2 days
ARMAAN September 9, 2010 at 11:10 pm
@ARJUN
aim happy with this sentence.aim also fan of aircel.because aim working in aircel sales executive in Mysore zone.
Madhumita Sen September 7, 2010 at 10:46 am
Bsnl to Idea….a great journey !
ARJUN September 7, 2010 at 10:34 am
@yeshwanth
Hello Mr. What Do You Know About Telecom? Do You Know Even Idea Covered Pan India it’s Coverage is Pathetic than Aircel and Truly Idea always sucks in Karnataka and one thing you must have to know that future generation i.e. Next Gen People have more Knowledge Than you People
raghu September 6, 2010 at 11:36 pm
@Amit.g
yes u are right. they have good network at AP BUT they do not introduce customer centric offers
Aamit Das September 6, 2010 at 11:32 pm
Idea Mobile where it is new entrant is operating on 1800 mhz frequency. According to the technology Idea has to set up more towers to cover up the area than those operators who operate on 900 mhz frequency like Airtel or Vodafone. Suppose if 1 tower of Airtel covers 5 km area. Then to cover that same area Idea has to set up 2 to 3 towers. But when they will set up enough amount of towers then Everything will become ok. Till then we have to suffer a bit more.
zareef September 6, 2010 at 9:18 pm
i don’t have any hope on idea service
.. its worst in karnataka
Amit.g September 6, 2010 at 5:25 pm
@Madhumita Sen
you r rite.ppl of few states like kerala mhrstra ap gujarat delhi say idea s good where as ppl of karnataka tamilnadu rj etc say it s worst. actly idea is not providing good quality services in all circles. in karnataka when idea acquired spice network was very poor but everybody thought tat since its nw idea network ll be improved soon n it may give competation to airtel,even i waited for 2years hoping tat they ll improve n finally i had to switch to airtel!!
Madhumita Sen September 6, 2010 at 3:48 pm
So some says Ide-wah, and some Idea-aargh !
AJAY RAO September 6, 2010 at 1:22 pm
!dea = Awsome network coverage = Poor sms & gprs plans = Faltu Contest & Compgain = good CC services = Fake Vas activation……..
What AN !dea,……
Kaushik Roy September 6, 2010 at 12:56 pm
IDEA IS ONE OF THE BEST IN GUJARAT
Kaushik Roy September 6, 2010 at 12:47 pm
Only in Haryana and Tamilnadu all 3 providing 1p/2s
in other states where idea and vodafone are new there also providing the same, eg Orissa,Bihar,JK,Assam,NE
Arjun September 6, 2010 at 12:09 pm
Abe saala Bihar me acche rahe to Kya Hoga! Pehle South India me Idea Itna Kharab Hai ki Idea South India aur Himachal Pradesh, West Bengal, Rajasthan, Gujarat, Orissa, North-EAST aur Assam ka log Sim card ko Aag Me Laga Rahe hai
Keshav Jha September 6, 2010 at 11:45 am
Are yaar kabhi to bakwaas band karo. Idea is no. 1 in net speed in Bihar with plan of 2.5 GB in 98rs & no daily cap, don’t know about other state. 5 saal mein Aircel ka coverage Bihar mein 20 percent approax hai,jabki Idea ka 18 mahine mein 60-70 percent ho gaya hai. Network to kafi acchha hai hin, plan bhi economical hota hai. Idea ko customer complains ke nibtare ka bhi award mila hai. Idea is a good brand & it can buy Aircel anytime.
Jitendra September 6, 2010 at 11:29 am
get one more mail id of !dea team management FYI & NA pl. sashi.shankar@idea.adityabirla.com
Keshav Jha September 6, 2010 at 11:28 am
@VANEESH
Kitne comment karoge? 1 comment mein sari batein nahin kah sakte?
Jitendra September 6, 2010 at 11:26 am
Dear TT readers, as per the above most of the comments its look like that everyone who are subscriber of Idea want to offer suggestions, ideas for better improvement, progress so requesting you all pls drop a mail to below mentioned email id. sanjeev.aga@idea.adityabirla.com. All of you would be get 100%feedback on your cell number as well as on email id. Just do it.
Arjun September 6, 2010 at 10:03 am
IDEA WILL LOSE IT’S CUSTOMERS SOON BECAUSE OF THIRD CLASS SERVICES AND INTERNET SERVICE IS HOPELESS THAN AIRCEL.
ashR September 6, 2010 at 9:59 am
airtel, idea,and vodafone all r providing 1/2p/sec …u can check on their websites….and update urself
karann September 6, 2010 at 8:34 am
ab toh delhi mein aircel bhi 1/2 paise per second de raha hai, wow at rent of 3 rs per 2 days
karann September 6, 2010 at 8:32 am
yes in delhi also customer care service of idea very bad, they always change the options of connecting to customer care executive but when customer care becomes chargeable they customer care call connects easily. Also they never refund balance like airtel so easily ,mughe IDEA nahi chahiye SIR JI.
Amit.g September 6, 2010 at 7:34 am
@zeeshan
ya buddy i had complained to nodal officer regarding behaviour of cc executives but it was of no use. but uninor has got very polite cc executives tats t reason y uninor is slowly coming up n idea going down. now 10 friends of mine who were idea subscribers switched to uninor’s 198 plan
zeeshan September 6, 2010 at 12:03 am
make a complain through E-mail.@Amit.g
Raghu September 5, 2010 at 11:24 pm
@Amit.g
yes u are right they are good in coverage here also. but u are right they talk roughly to customers.
zeeshan September 5, 2010 at 11:06 pm
No market leader will give you good offers. In MP and CG Airtel’s offers are better than Idea.@Saurav
Amit.g September 5, 2010 at 10:44 pm
@Dinesh
Seriously idea karnataka sucks a lot. faced lot of problems when i was a loyal customer of idea spending nearly 700rs/month on rchrge but they never gave quality services & also ter cc executives speak like senior class 1 officers( i guess those idiots have not even passed class 12). IDEA SUCKS
amit September 5, 2010 at 10:12 pm
u get sim for 40rs with 40 tt n call charges I-I 20ps others40ps daily 150sms free and daily 30MB browsing free
amit September 5, 2010 at 10:09 pm
i think idea is the best in karnataka it has very good gprs speed
Debopratim Roy September 5, 2010 at 9:47 pm
What takes you from dream to reality is an !dea…Really an !dea can change your life..Jai ho sirjee
Saurav September 5, 2010 at 9:16 pm
Here in m.p c.g circle its best in terms of coverage n connectivity but prob with it is its poor offers..
In rs. 64 u get only 100 msgs daily for 30 days.. No 30 ps. Per min plan.. Gprs pack is wid fup 69 mb daily..
dinesh September 5, 2010 at 8:29 pm
@Vinayak
just wait for mobile number portability.it will change everything.all operators will do almost anything to retain subscribers.at least i hope so.in postpaid there is a customer retention department.after mnp you will see such a department in prepaid also.
VANEESH September 5, 2010 at 8:28 pm
@yeshwanth
yeswanth you are talking only for idea.i have complinted to idea but i have no response from there
VANEESH September 5, 2010 at 8:23 pm
@yeshwanth
yeswanth this is a public site.so give me your email address.
VANEESH September 5, 2010 at 8:09 pm
@yeshwanth
mrs yeshwanth ,r u work in idea
Vinayak September 5, 2010 at 7:34 pm
But in Karnataka the Idea network is pathetic. The problem is that your voice echoes through the ear piece!!!!!!
VANEESH September 5, 2010 at 7:04 pm
@dinesh
Dinesh idea is no 1 in coverage in kerala,but poor in offers.
zareef September 5, 2010 at 5:41 pm
oops froget my nick to enter
Dinesh September 5, 2010 at 5:40 pm
@dinesh
Who cares even if the offer free call i wont use ideas… cos they provide 3rd customer care service… customer care representative treat like Collection agent..
idea have C grade 2G Network……
i have heard that idea not want to provide there service in karnataka they wann go out of karantaka…. ETISALAT DB going to buy idea in karnataka
sajid khan September 5, 2010 at 5:00 pm
its not wise idea to get idea mobile connection in jammu kashmir coz of their services and limited service area. The idea behind mobile telephony to get benefit of mobile services, where ever they go but their services are limited to only few areas….
yeshwanth September 5, 2010 at 4:36 pm
@VANEESH
will promise, u can send message and get good offers.
@ARJUN.C
r u doing telecommunication in diploma , wht u know about much about the subject in telecommunication, first clear the diploma, then argue with every one, this is a big shit spoken with arjun, u r such a foolish guy. lot of work he want to do in telecom industry, dont think like r u hating every telecom, go work how is telecom industry, ha i am a technician, i know what going in telecom industry, u dont have details, then dont act as foolish, please if have detial comment me man, u r student not an experienced technician, u r a foolish man, i things, dont act as a idiot, u r a student not technician, u got it
yeshwanth September 5, 2010 at 4:32 pm
ha vaneesh dont bother man, here is one thing u want to do, please send a message to idea comapny (grievance.kerala@idea.adityabirla.com), u can ask, “please give me good offers in about sms packs and calls rates, your company lost lot of customers. when u r not giving sms packs in low cost as for Rs.8 for 6000sms/month, calls rates 1/2ps per second for 31rs pack, give me 40ps call rates for local, 50 ps for std. u can get lot of help form grievence of kerala
dinesh September 5, 2010 at 3:46 pm
@VANEESH
@VANEESH
@VANEESH
In karnataka idea charges rs31 for half paisa per second pack.validity 30 days.docomo charges rs55 for the same.
Raccoon September 5, 2010 at 3:34 pm
Ugh… would have left Idea much earlier if I had seen and remembered its awful ads. Anyway, have already left them, thanks to their uncompetitive tariffs.
Webly Gomes September 5, 2010 at 2:05 pm
nice idea sirjii !
MANOJ SWAMI September 5, 2010 at 1:59 pm
i like !dea too much,,i have this from last 4 yaer,,and this provide the best plan and services to us,,, my frnds have also started to connect !dea,,
now we r waiting for a good plan in pilani (rajsthan)…
thnkks a lot sirjiiiiiiiii
AJAY RAO September 5, 2010 at 1:53 pm
@VANEESH
till date no offer of 1p/2s is available at any cost by Idea, Airtel ,Vodafone.
Good n/w and offers r opposite of each ohter, also vicevesa!!!
VANEESH September 5, 2010 at 1:38 pm
@ARJUN.C
Arjun you are correct
VANEESH September 5, 2010 at 1:35 pm
Idea…go to hell…
VANEESH September 5, 2010 at 1:26 pm
Idea please stop your mobile service in india.please remember india is not a rich country like usa,japan,singapore,malasya.
VANEESH September 5, 2010 at 1:23 pm
Idea please introduce good offers or sell your network to docomo or airtel.
VANEESH September 5, 2010 at 1:19 pm
Idea looks coustamers likes as enemies
VANEESH September 5, 2010 at 1:18 pm
Idea please launch good daily offers.docomo gives all local call at 1p/2sec with a daily rent of 2 rupes while idea gives all local calls at 30 paisa with a daily rent of 5 rs.please think idea…please change your attitude..
ARJUN.C September 5, 2010 at 1:18 pm
IDEA IS USELESS IN TERMS OF INTERNET, MOBILE SERVICE CONNECTIVITY, VAS AND BILLING AND IT’S COVERAGE ALSO HOPELESS THAN DOCOMO. IDEA DO ONE THING BETTER SELL YOUR STAKES TO OTHER GSM OPERATORS AND QUIT THE MARKET
VANEESH September 5, 2010 at 1:11 pm
Idea,please increse the talk time in all denomintaion of recharge(with 20 coupen idea give just 14TT ,10 GIVES JUST 6 TT,50 GIVES 42,100 GIVES 88)
VANEESH September 5, 2010 at 1:07 pm
Idea please avoid the daily cap in the gprs ,sms offers(in 97 gprs pack ,daily limit is 69 mb)plese this is a request.
VANEESH September 5, 2010 at 1:04 pm
Idea pleas allow as to make coustamer care calls are free.
VANEESH September 5, 2010 at 1:01 pm
Good adevertisement.but now a days idea concentrates only in advertisments and stupid compaigns,not concentrate in good call sms,data offers.first launch good ofers and then concentrate in camaings and adds
Vinayak September 5, 2010 at 12:53 pm
A wonderful concept from IDEA!!!!!!!! Their advertisements are path breaking and also trend setting. The meaning conveyed by this particular ad is amazing!!!! Hats off to the media in charge team for this one. Compare these Idea ads to the Reliance ads. There is not one from the reliance stables which would have this great a recall value attached to it. Time for Reliance to put on its thinking caps
Amit.g September 5, 2010 at 12:35 pm
language becomes a prob only if u visit rural india or else in urban areas we can communicate with our national language hindi.
over all concept is very good
tejas September 5, 2010 at 11:23 am
yehe india meri jaan….the best place in the world to beeee
sahil September 5, 2010 at 11:08 am
a wonderful concept..