With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network.
Post the announcement of MNP launch on November 25th from Haryana circle, by the Government, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.
The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.
The new campaign gives a direct message to mobile consumers to ‘Switch to Idea’ as it highlights Idea’s service superiority over others. The series of four ads highlight Idea’s strong Network connectivity even inside lifts and buildings; Customized tariff plans to ensure affordable mobile communication; Transparent balance notification; Accessible and Humane customer care where one doesn’t need to wait for long to talk to an agent – each echoing the plight of mobile consumers and urging them to Switch to Idea.
According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.


Animesh.Sengupta December 18, 2010 at 6:34 pm
I was recently charged Rs 25.00 for International Roaming SMS, While I was very much in India. This is total cheating.
tejas November 26, 2010 at 11:43 pm
i have not submitted my own documents at the time of purchase of my sim card. can I switch operator with my documents?
Raghu November 26, 2010 at 11:11 pm
@Amit.g
Aircel i know they will not have coverage in remote area in most of the places like AP etc. where as Airtel,Vodafone also have coverage in most of the remote areas.
Raghu November 26, 2010 at 11:07 pm
@Amit.g
Airtel does not bother to respond to complaints properly i agree with t hat. where as i have seen Vodafone responds to complaints more properly
Arjun. November 25, 2010 at 6:00 pm
@Amit.g
Better Stick to BSNL From Aircel as BSNL is Better Than All Private Operators
PD November 25, 2010 at 3:57 pm
An !dea can change life – even sirjee’s too ! Their campaign always bounce back it is bad else find other simply using and minting money ! What an idea !
Amit.g November 25, 2010 at 2:02 pm
@Arjun.
Buddy during my graduation i used to use vodafone with call rates v-v 10p v-o 40p and daily 100free sms. i never faced balance deduction issues with vodafone except once they had charged 44rs instead of 22rs for nite pack but refunded it within 72hrs. It was good but only problem was it had poor indoor coverage and now prob is almost solved. airtel doesnt care for its customers like how other players do. they never listen to customers prob.
Arjun. November 25, 2010 at 1:56 pm
@Amit.g
Don’t go for Vodafone Man. Because Previously i’ve Used Vodafone i’m Faced So Many Problem With it, Better You Can Switch to AirTel
Kaushik Roy November 25, 2010 at 10:55 am
iDEA customers in kolkata are not huge
it is just above Uninor
Ravi November 25, 2010 at 10:30 am
@ARJUN
Same can happen in Kolkata also.
ARJUN November 25, 2010 at 9:05 am
IDEA CAN LOSE A HUGE LUMPSUM OF CUSTOMERS IN KARNATAKA CIRCLE
Amit.g November 25, 2010 at 8:46 am
@ARJUN
Ya and i feel the biggest gainer in karnataka circle will be airtel and vodafone. I will port my Aircel number to Vodafone as it has got superb coverage even to the remotest places and also now they have made 95 gprs pack wit pc connectivity along with cheap tariff.
ARJUN November 25, 2010 at 7:18 am
@Amit.g
I Can’t Assure That IDEA can Gain a Lot Of Customers in Karnataka Circle BCOZ Their Network Quality is Too Worst. AND I Think Most Of the IDEA Subscribers can Switch to
Other Operators
Raghu November 25, 2010 at 1:05 am
@Amit.g
Not only Idea every other operator has to work to improve the network to gain/loose subscribers
Anbu John Boban November 25, 2010 at 12:06 am
@Santu Sovan Mandal
you are r8 dude.. exactly.. the towers are wireless based they are setted according to need of areas ….
Amit.g November 24, 2010 at 11:57 pm
@Raghu
AS per my friend who works in idea cellular update, last week they had a big meeting itseems and now its has become quite serious and management has assured tat idea will gain customers from MNP. god only knows how much they will work
Santu Sovan Mandal November 24, 2010 at 11:26 pm
No dude. If there were any other operators’ tower in your sister’s roof, you would have same problem. If you go to any neighbours house of your sister, you can find full network. The only reason being your signal problem is that you are just under the tower. And this thing happens with any operator. These is not voda’s problem. Their indoor coverage is quite good than the others.
Raghu November 24, 2010 at 11:23 pm
@dskushwaha
it may be the fact in your area dear. i have no problem with Vodafone that is what i told Arjun.
dskushwaha November 24, 2010 at 11:04 pm
Vodaphone’s BTS tower is on the roof my sister’s home, but inside her home there is very weak signal. So @ARJUN is very correct in saying indoor coverage is low for Voda.
Raghu November 24, 2010 at 10:38 pm
@Amit.g
whats ur opinion on Idea?
Raghu November 24, 2010 at 10:37 pm
@ARJUN
i do not agree with you with 1,3,4 points but point no 2 is true
Raghu November 24, 2010 at 10:26 pm
@Amit.g
i am not telling not only Karnataka,AP,Maharashtra etc . i am telling on a pan india basis. as far as i know Vodafone is third in AP . their main problem is their internet packs are not that good .
Anwar Kacchi November 24, 2010 at 10:24 pm
go vith voda dude…airtel ka bhai hain tariff me network me idea ka bhai hain…..go with it…im also Airtel cutmoer going with vodafone….
Amit.g November 24, 2010 at 10:17 pm
I dont think so it will happen like tat in karnataka. here vodafone is second best network next to airtel and its call charges are also quite economical….
ARJUN November 24, 2010 at 9:37 pm
@prasad
IS AIRCEL BETTER THAN IDEA?
ARJUN November 24, 2010 at 9:32 pm
@Raghu
Yes Man Vodafone Will Lose Customers Because of These Reasons
1. BAKWAAS INDOOR COVERAGE
2. NO GENUINE INTERNET PACKS
3. BALANCE DEDUCTION TO MINUS
4. WORST CUSTOMER CARE
dskushwaha November 24, 2010 at 9:23 pm
“IDEA HARYANA’S NO. 1 NETWORK” or “IDEA HARYANA’S NO ONE NETWORK”
ARJUN November 24, 2010 at 9:22 pm
@zareef
Zareef You are Right Man, IDEA is Worst Like Abhishek Bachchan But also Worst Like Deepika Padukone
ARJUN November 24, 2010 at 9:20 pm
@Amit.g
That’s True, Definitely IDEA Lose it’s Base in Karnataka Soon Due To it’s Worst Services BCOZ One Of My Friend is using IDEA and he is Switching to Aircel Due to IDEA’S Worst Network Service Who is Staying in Nelamangala
Raghu November 24, 2010 at 8:56 pm
@Amit.g
definitely Vodafone will loose large customers. what do u say?
Koushik November 24, 2010 at 8:37 pm
!dea hv worst coverage in West Bengal specially itz indoor coverage.
prasad November 24, 2010 at 8:35 pm
in Karnataka IDEA never deserve any Position Neither Last also
Carp
prasad November 24, 2010 at 8:32 pm
@zareef
i agree u, Worst service, signal, network offers
zareef November 24, 2010 at 7:45 pm
idea have ghatyaa 2G network in karnataka… idea network same like Abhishek Bachchan
hemant November 24, 2010 at 7:41 pm
IDEA HARYANA’S NO ONE NETWORK
Anbu John Boban November 24, 2010 at 7:37 pm
@DEEPAK
are u spamming or if it is true … u can share the sourse link of any e-media stating it .. like news paper and online news channels…
Anbu John Boban November 24, 2010 at 7:35 pm
@Pranay
cool.. to hear that .. can u say idea gives ur good sms offers .. ?
Pranay November 24, 2010 at 7:33 pm
@DEEPAK
Give me the source name.
Pranay November 24, 2010 at 7:30 pm
I m a Idea subscriber. Idea has Good networ covergae in all over maharashtra. They r offering mindblowing calling plans in Mumbai. Now they upgraded there gprs setting to make it user friendly.. It is good have Idea..
Webly November 24, 2010 at 5:58 pm
I’m an idea subscriber.
Their network is good but they hardly come out with Good offers in MH-Goa circle, No attractive offers like other operators.
Like i said few days back on TT: ”MH-Goa circle is the Gold mine for !dea”
TREMERIN DSOUZA November 24, 2010 at 5:35 pm
crap idea.
RR November 24, 2010 at 5:11 pm
@kiran
Idea network is very good in Maharashtra circle. But it is also more expensive, especially for data. If you want both – good network and cheaper tariff, try Uninor. Airtel and Reliance GSM are amongst the worst.
Amit.g November 24, 2010 at 5:05 pm
Biggies will not gain but def loose customers to new operators bcos everybody wants to switch to new operator from ter old one not new to old
riju November 24, 2010 at 4:44 pm
idea have good coverage in kerala.but i don’t like.idea is in first position in kerala.but with in some months bsnl be the No.1.
manas November 24, 2010 at 4:39 pm
Pehle papna network to thik kar uske baad idea lene bolo
Sanjay Rai November 24, 2010 at 4:17 pm
Customers are not fools that’s for sure.. before switching to any operator, they will think thrice..about every aspect eg tariff afford-ability, customer care etc.
rafeek November 24, 2010 at 4:13 pm
no coverage in perambalur, Tamil Nadu
DEEPAK November 24, 2010 at 4:01 pm
latest news-MNP is going to be delayed by Jan 11
PD November 24, 2010 at 3:51 pm
Every time !dea comes out with something weird ! and MNP campaign is one of their inverted (!) ideas. It is not for the customers care of security or for that matter -’change of life’ = but for wooing them in their net. It was their !dea (sic) to charge CUSTOMER CARE calls @50p/3min! which others grabbed as well as garbed. I don’t think others, this time, especially the ‘oldies’ will take it in good spirit ! Anyway if MNP comes in right time well and good !
Jana November 24, 2010 at 3:36 pm
Idea had only coverage at few places in tamilnadu.. It is worst in tamilnadu
kiran November 24, 2010 at 3:35 pm
plz tel me when
mobile no probabilty ll start in
maharashtra..i m using airtel
4m last 3 year bt it is nt gud cc
also nt gud..so i decided to
switch to vodafone tel me whch best netwrk in
maharashatra.. I want best
ntwrk even at higher cost
Vinayak Pai November 24, 2010 at 3:34 pm
Surprising to see that other operators have not come forward to take the first advertiser advantage with respect to MNP.
sathish November 24, 2010 at 3:33 pm
idea waste
Renish November 24, 2010 at 3:27 pm
IDEA is No:1 position in Kerala but only No:8 position @ Chennai
Renish November 24, 2010 at 3:27 pm
IDEA is No:1 position in Kerala but only No:8 position in Chennai
DB November 24, 2010 at 3:20 pm
Good to see an OPERATOR eductaing CUSTOMERS on MNP
Anbu John Boban November 24, 2010 at 3:12 pm
cool
idea have worst coverage @ coimbatore