IDEA CREATES VIRTUAL CHARACTER TO ATTRACT THE ORISSA AND BENGAL CONSUMERS
Idea Cellular has rolled out a virtual character ‘Dada’ – a dhoti kurta clad, long-haired, easy going, happy-go-lucky character – in a bid to connect with its consumers from Orisssa, Kolkata-WestBengal and Eastern Telecom Circle of India and create visibility.
We are hopeful that the beloved character of Dada will engage a large number of people in the digital space, thus helping us gain mindshare and establish connect with our target group. We see the digital space as a good way to engage with the youth, and expect to create strong connect,” says Idea Cellular CMO Pradeep Shrivastava.
Dada’s apparent speech impediment, which either comes naturally or is caused by the beetle nut leaf in his mouth, instantly connects with audience from the East.In the first film, Dada plays a tour guide who isn’t aware about history, current affairs, and general information about Puri in Orissa. It revolves around the no-win situation Dada is faced with and the subsequent transformation that he undergoes.
The cellular service provided has also created a portal – dadakiduvidha.com, which will carry interesting stories about Dada.
Hi Sanjay make the URL clickable, on Opera browser its easy – select the text and right click n select go to web address ; but those who are using other browser thy need to copy ,open a tab, paste n enter !
nxt thing is if IDEA is targeting bengal, this film shud b on bengali ,may b coz they r not in Kolkata/bengal till !
and ne idea , when idea will b on Kol/RoWB ?
@Biswas
On clickable URL,We will look into it. and the Idea ‘Dada” campaign is just laucnhed and still one film/story released by the Idea Cellular to target the Orissa,In next few days they will brings some on Kolkata/West Bengal and easternt parts of India.
The Idea Kolkata and West Bengal launch are expected in next few month like the last quarter of this calendar year (Oct-Dec) I also cited all this in Idea Chennai post read here-: http://telecomtalk.info/idea-cellular-in-chennai/5309/
Idea Cellular is launching its GSM services in Calcutta Circle on 15th August 2009..Its a move before durga pujas to trap new customers and provide quality services..They have to be extra careful about network congestion and all during Durga Pujas in calcutta slated from 25-28 September 2009..Lts see whether an idea can really change the lives of Bengalis or not!!
well 1st they shud kick out junior Bachhan, as he is not liked by youth. bengal launching needs new brand ambassador.