IDEA Cellular’s ‘Mobile Roadie Hunt’ is Back

Leading GSM Mobile service operator IDEA Cellular today announced that its Mobile Reality show of the nation’s youth, ‘Mobile Roadie Hunt@Idea’ is now open on www.mobileroadiehunt.com for aspiring and avid gamers amongst over 84 million Idea subscribers, to participate in this extraordinary talent hunt. The online engagement program is bigger, better and different in its 3rd season!.

The winner of Mobile Roadie Hunt@Idea will get direct entry into Roadies Battleground 9 on MTV, and also win a brand new Karizma bike. To register, users need to subscribe to an Idea VAS pack of Rs. 49.

This edition of the gripping and interactive contest will utilise the foundation of social media extensively. Popular VJ’s and brothers Raghu and Rajeev are the show anchors who will interrogate the users through their Facebook friends, in their own inimitable Roadies lingo. The duo will check out ‘the social status’ of Roadie aspirants and give their expert analysis on the contestant’s friends on the network.

The moment the user logs on to www.mobileroadiehunt.com, the person’s Facebook information (count of friends, profile picture etc.) will be visible on the background of the microsite thereby giving it a very personal touch. The brothers will then go a step further by picking up friends of the users who are logged-in from their Facebook accounts to analyze and pass comments on each of them and the contestant’s social status. The users will also get to upload content in the form of videos etc. for their friends and Raghu and Rajeev to comment on.

Roadies is a very popular reality show with a superior blend of travel, drama and adventure and its online avatar – the Mobile Roadie Hunt@Idea – is a combination of Mobile and Digital platforms coming together to provide users with virtual experience.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

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  • shammi May 30, 2011 at 2:36 pm

    please annouced the result of mobile roadie hunt

    Reply
  • Pratik April 26, 2011 at 12:56 pm

    I ‘ve wathing the road8 and i mention that the contestants are unable to do the tasks raghu & rajiv if you are reading my words then give me a chance to perform and i’ll show u the way to did it.

    Reply
  • utsav verma March 25, 2011 at 10:36 am

    UTSAV VERMA
    HI RAGHU.RAJIV.RANVIJAY U R the best
    i knowevery person prove her self but i prove my parents and friend and my aim to came the t.v and fame and lots of money so i became a roadies my startige to won the roadies 100%gv the task and take a immunite and save and ply smartly

    thanx

    Reply
  • saurabh March 15, 2011 at 2:56 pm

    I WANA BE ROADIE…………BECAUSE I WANT TO FEEL AND SEE MY IMAGE IN ROADIE….RAGHU TEAM….FOR THIS I HAVE TO TAKE ANY RISK…ANY TASK….

    Reply
  • sanjeev panchal March 15, 2011 at 2:40 pm

    i jst wnt to say tht i wnt to show raghu nd rajeev tht the person like me s also there for roadie…jst believe me if i wil be there in roadie i cn make evrybdy to thnk nd cryyyyyyyy……..

    Reply
  • rizwan March 14, 2011 at 10:46 pm

    i wann be roadie because to sustain the pain which you give in the task and get more experienced how can person will change is color’s at any movement. Though i am not power full contender . I am not able to do some tasks but i see that i will fully dedicate to that at that movement.

    Reply
  • Anoop March 14, 2011 at 1:37 pm

    I love to be roadie. i am capable to do all the tasks, face all situations confidently. i wont say i am better than all the people who are a roadie but i say i hav equal potential to face and give a tough fight in all the task to them

    Reply
  • Anwar Kacchi March 14, 2011 at 10:08 am

    Siddhant kalmegh :
    I just want to be a roadie and proooooof my self. I have every quality which is help me to be a roadie. I m follow my every personal ruls which is created by me. And one day i m become a rodie. It’s my challenge to every one.i don’t want to famous with roadie but i want to take risk and play this game.

    immagin im raghu……
    Tuzhe proove karna hainaaa…
    Bagair apne baap se 1rs liye 3din ghar ke bahar rahekar dikha..
    It will be prooved

    Reply
  • Anwar Kacchi March 14, 2011 at 9:56 am

    Khayyyaaaallllloooomeeeeee…………..khayyyyyyyaaaaalllllolllllme

    Reply
  • Siddhant kalmegh March 14, 2011 at 8:06 am

    I just want to be a roadie and proooooof my self. I have every quality which is help me to be a roadie. I m follow my every personal ruls which is created by me. And one day i m become a rodie. It’s my challenge to every one.i don’t want to famous with roadie but i want to take risk and play this game.

    Reply
  • Baldev singh March 13, 2011 at 10:41 pm

    I want 2 b become a rodies in nxt sesion i’ll rock in becose i am the best

    Reply
  • Sunny March 11, 2011 at 7:05 pm

    I want to be Roadie for only myself & i want to be famouse also…

    Reply
  • virant porwal March 11, 2011 at 12:47 pm

    sbse pehle to hello aap 3no ko.sbase pehle aap log se milne ki bat wo to me 1 bar to milunga hi kabhi n kabhi.2usri bat aap ke program ki to wo duniya me 1 no he.koi requrter ho to aap ke jesa warna na ho.or sry for english agar glti hui hoto.

    Reply
  • milaap gupta March 10, 2011 at 10:59 pm

    hi sir,
    i sometimes watch ur programme and we talk the matter with friends,i like the way u teach the lessen to rodies. but such abusive languages should not be a part of our indian programme. rest is up to u……. take care of ur programme

    Reply
  • vishal lalwani March 10, 2011 at 1:34 pm

    ROOOOOOOODIE, this programme is ROCK , i like this programme.
    this season ROADIES 8 Shortcut To Hell will win 100% any girl. This is my predicution.

    RANVIJAY & RAGHU you are ROCKKKKKKKKKKKKKKKK guys.

    Reply
  • sovan majumder March 10, 2011 at 11:50 am

    Thanks IDEA & MTV for chanc me to participate in MTV

    Reply
  • Deepak A March 10, 2011 at 11:47 am

    Rodies Means Raghu, Raghu Means Roadies With out Raghu Show Will Nt Go, Raghu Is Super man, Head Off Raghu Sir I Lke u , I M Big Fan of U, Rodies Is Back In City, Shortcut To Hell With Raghu And rajiv, All The Best For All The Rodies

    Reply
  • Amandeep March 10, 2011 at 7:13 am

    Thanks IDEA & MTV for chanc
    me to particepat in MTV Hero
    Honda Roadies 8

    Reply
  • Amandeep March 9, 2011 at 4:39 pm

    Thanks IDEA & MTV for chanc me to particepat in MTV Hero Honda Roadies 9

    Reply
  • Keshav sharma March 8, 2011 at 8:17 pm

    Now roadie is not remain as a show it is now passion for large density of youngistan so it is a chance to show our passion

    Reply
  • rajiev March 7, 2011 at 9:59 pm

    udi baba darr lagta hai!

    Reply
  • Anil Sharma March 7, 2011 at 9:09 pm

    Roadies rockes as always !!

    Reply
  • Kiran March 7, 2011 at 5:16 pm

    I have just seen the audition of Rodies8.Before this Ihave never seen this kind of show in which I find the truth,respect for the girls,and dareness.Difenately I fill with a diffrent kind of respect for these three raghu rajive and ranvijay.Iknow that Ican Be a part of Rodies.So I m here and also want to take the raghu’s challange.

    Reply
  • vick(vj) March 7, 2011 at 8:52 am

    mai sapne nai dekhta but dis is my wish which i will fulfill in any way…dats it!!

    Reply
  • mohd iqbal March 6, 2011 at 11:51 pm

    i really like you RAGHU RAJIV AND RANVIJAY

    Reply
  • mubarak March 2, 2011 at 11:52 am

    idea sim benefits in our experience of the expands them

    Reply
  • Kamal February 21, 2011 at 11:47 pm

    Well Said Rajeev, they will do anything for money, now they have showcased Rodies, next time splitvilla and carry on.

    Reply
  • rajiev February 18, 2011 at 5:10 pm

    bogas

    Reply
  • RajeeV February 18, 2011 at 4:55 pm

    Nice way 2 ask use for there 49rs

    Reply
  • rajiev February 18, 2011 at 4:27 pm

    idea is derail now!

    Reply
  • bharathkumara February 18, 2011 at 3:38 pm

    nice program, i will be a part of it

    Reply

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