Idea Cellular Ties Up With Indian Railway

Idea Cellular Ties Up With Indian RailwayIdea Cellular has partnered with Indian Railways, to promote ‘Break the Language Barrier’ campaign and Idea Language Helpline to help its passengers traveling to other parts of the country.

As part of this program, the Idea Language Helpline is being promoted across Indian Railways network for a week. Idea Language Helpline jingle will play on 139, creating a brand connect with millions of callers who call on this number.

Idea Language Helpline jingle will play on the IVR of Railway’s inquiry no. 139, for a period of 7 days starting 29th October. The caller will hear one jingle of 10 seconds when call connects with IVR, followed by a jingle of 15 seconds when call is transferred to a human Interface. In the South circles, the jingle will be in English and in rest of India it will be in Hindi.

In a first-of-its-kind initiative, the passengers are being informed about the Idea Language Helpline – a service that they can avail when they reach their new destination, for conversational support in local language.

To target the flyers, Idea has associated with Jet Airways for promotion of Idea Language Helpline on Jet Airways and Jet Konnect flights. As part of this, Idea Language Helpline will be talked about in in-flight announcements informing passengers that they can call on this no. for help with translations in local language when they reach their destination.

Additionally, Language Helpline brochures will be placed in the seat jackets in flights during this month long activity aimed at reaching on to 18-20 lakh passengers. These brochures carry translations of few common words and phrases in 16 different languages and can be useful reference for anybody travelling to a new place in India where a different language is spoken.

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  • Kaushik Roy November 24, 2010 5:54 pm

    @Raghu
    BSNL,Aircel,RCDMA,Docomo and Idea but surprisingly not RGSM
    BSNL charges Rs 61 per month though

  • Raghu November 24, 2010 3:20 pm

    @Kaushik Roy
    yes u are right in ur circle who are providing 30p/min

  • Anbu John Boban November 24, 2010 3:16 pm

    @Anwar Kacchi
    dude call idea customer care and clarify the issue….

  • Kaushik Roy November 24, 2010 3:12 pm

    Raghu :
    @Idea Cellular
    please launch some good offers in AP also. there is no offer in AP with 30p/min tariff local.

    vodafone one of the quality operator giving 30p/min offer in AP
    so even if Airtel and Idea not giving these offers u can still go for Vodafone

  • Raghu November 24, 2010 3:10 pm

    @Anwar Kacchi
    pl contact CC and lodge a complaint with them

  • idea cellular November 24, 2010 3:07 pm

    Dear Sir,

    Kindly provide your cellular number for further assistance. You can also get in touch with our Customer care centre – details updated on Idea website. http://www.ideacellular.com.

    Regards,
    Idea Cellular

  • Anwar Kacchi November 24, 2010 3:01 pm

    dear Idea Sirji my no. Is 9822622789 And i lost my balance Rs 48 just
    open just idea fresh so please refund my money

  • Raghu November 24, 2010 2:41 pm

    @Idea Cellular
    please launch some good offers in AP also. there is no offer in AP with 30p/min tariff local.

  • Idea Cellular November 24, 2010 2:09 pm

    Dear Sir,

    Kindly provide your cellular number for further assistance. You can also get in touch with our Customer care centre – details updated on Idea website. http://www.ideacellular.com.

    Regards,
    Idea Cellular

  • prabhu November 5, 2010 11:10 am

    Chaitanya What an Idea sir ji

  • prabhu November 5, 2010 11:09 am

    worst network, worst customer care, worst Adds, total -ve rates

  • chaitanya November 3, 2010 10:10 am

    idea changed a lot… no innovative tariffs nor good offers ! boring idea… im planning to throw away my idea sim cards soon…..

  • ARJUN November 3, 2010 5:41 am

    Almost All GSM Operators 3G Services Goes Live and What’s about this Stupid IDEA Will it Launches 3G or Not

  • Pranay November 2, 2010 8:45 pm

    Puri Indian mai Hindi Bhasha boli Jati hai.. To is campaign ka matlab hai..? Hindi Bhasha pure Bharat ko Jodti hai..

  • Manoj Abhigyan November 2, 2010 6:12 pm

    That may be a better !dea but they should improve their network and worst customer care.