IDEA Cellular is on a mission to paint the city green with a range of outdoor media innovations, to spread awareness about the green initiative “Use Mobile, Save Paper!” IDEA has transformed Mumbai bus shelters into Green covers, with potted plants, and tendril climbers to convey the green message.
The Green bus shelters at Worli, Mahim and on the Western Express Highway have already started catching the attention of passersby. The busy streets of Mumbai welcome the change, as it adds greenery to the façade, and offers a cool shade to the commuters waiting at the stands. IDEA is spreading the message of ‘Use Mobile, Save Paper’, through numerous other hoardings put up in the city, with its Brand Ambassador, Abhishek Bachchan in the look of a Tree.
World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.
NAVANEETHAKRISHNAN March 5, 2010 at 5:26 pm
@rajiev
How could offer ya…
NAVANEETHAKRISHNAN March 5, 2010 at 5:26 pm
Iam an employee of myidea service centre-(front end executive,the idea of use mobile and save paper is alovely and good timely thought.
By navaneethakrishnan-of chennai
Idrees February 4, 2010 at 3:15 pm
ab to koye gprs pack launch karo “kanjus !dea”
Jigyasa February 3, 2010 at 6:29 pm
nice move by idea
rajiev February 3, 2010 at 10:02 am
yeah idea should allow 1 mb data per month for free for every user
Avi H February 2, 2010 at 9:40 pm
Exactly…..
Prasath J February 2, 2010 at 6:54 pm
Idea advises people to use its GPRS service to save paper (newspaper here).. In order to encourage its users, Idea should allow its subscribers to read news-portal @ 1p/MB download charges atleast instead of reducing total GPRS tariff…
Idrees February 2, 2010 at 6:53 pm
“nitin” has realy pointed out a good thing and yes dedicated to the cause of saving the paper should have reflect more from the fact if there would have been some affordable pan india gprs plans, who will use their gprs at the buzzing rates of 2p/kb,it all goes to vain for idea ARPU but to use the gprs to save paper, we have various options left, if we can save the paper by gprs why go for idea when it can be done wth any affordable operator!
Jef February 2, 2010 at 6:34 pm
@Nitin
well said bro
hits February 2, 2010 at 6:16 pm
Wow. like it. Yeh Hua na IDEA. Advertisement bhi aur social Work bhi.
That proves Aditya Birla Companies are not only here to book proffits. They are also for social works.
Other companies also learn from IDEA Cellular.
Nitin February 2, 2010 at 5:45 pm
Only seeing the ad of paper saving by using mobile. But had not heard about any GPRS plan from Idea to support there campaign.
RAJ February 2, 2010 at 5:42 pm
Finally Idea has some good idea of building their brand.
Good initiative. Hope this extends in planting the tree across.
Abhijeet D February 2, 2010 at 5:41 pm
Idea is suggesting us to go green.
Then why do you wear yellow?
Sanjay Bhagat February 2, 2010 at 5:18 pm
Thats good save tree take breathe