IDEA Cellular’s green campaign has made people think about newer, greener ideas to ‘Use Mobile , Save Paper’. IDEA has embarked upon a major drive to mobilize innovative ways to spread the green message through a complete 360 degree media campaign.
To demonstrate such unique ideas, IDEA Cellular is giving Mumbaikars and Delhiites, the chance to experience a day when they can use their mobile phones for paying road toll and to watch a movie, thus doing away with the paper toll tickets. IDEA has come up with a new campaign on Radio urging people to participate in a simple SMS contest which will entitle them to a Code (via SMS) which can then be flashed as their “Mobile ticket” to travel on the Bandra-Worli Sea Link in Mumbai, and the Delhi Noida Direct flyover.
The first 4,000 people in Mumbai, who SMS ‘Idea sealink’ to 58888 and show interest in the initiative will receive a thank you SMS which will enable them to travel absolutely free and ticket less on a single journey, either way, on the Bandra Worli Sea link on Thursday, 25th February between 8 am to 12 noon. Addtionally, 200 people who SMS ‘Idea movie’ to 58888 will win free tickets to the screening of movie ‘Karthik calling Karthik’ at PVR Cinemas on Thursday, February 25, 2010.
In Delhi, people can SMS ‘Idea Toll’ to get a free single journey on the DND flyover on 2nd March, between 8 am to 12 noon and ‘Idea Film’ to get fee m-tickets for the screening of ‘Karthik calling Karthik’ at PVR Cinemas, Saket on Friday, 26th February.
MAX February 24, 2010 at 10:08 pm
friends tis mesg to all idea net setter users. i heard everybody saying tat t speed whic tey get is around 8 while company claims upto 236.8kbps. but wat thy say is true.actly u ppl see t speed in tat net setter app box, ter friends its written as kB/s tat is kilo bytes per sec. but company has mentioned 236.8kbps tat is kilo bits per sec ( 1 bit =8bytes) so if ur getting around 20kB/s then its 20*8=160kbps… im sorry to say tis but its true.
rohith February 24, 2010 at 9:28 pm
@Prasath J
i agree with you it is just a publicity stunt
Prasath J February 24, 2010 at 7:20 pm
Nice Idea to make MONEY Sir JI… Only first 4000 people who sent SMS will be using service for FREE.. What about the remaining people who have SMS-ed… With that amount Idea will pay for those 4000 customers and they will also gain some money…
I they really want to go green, they should NOT follow some money making SMS contests… Further HOW MUCH FORESTS WILL BE destroyed for the 4000 small sized tickets…??
Arshdeep February 24, 2010 at 6:58 pm
Very Good idea sir jee…
Shazia February 24, 2010 at 6:57 pm
This is a wonderful initiative by idea. I think we should learn from this and completed eliminate paper tickets.
What an idea Sirjee…!!
Fahad February 24, 2010 at 6:33 pm
Only for publicity….
Bt it is a gud !dea sirji
sid February 24, 2010 at 5:41 pm
greeeeeeeet
sid February 24, 2010 at 5:41 pm
E-Paper will also be best way correct toi & other new papaer are offer epaper free of cost
sid February 24, 2010 at 5:40 pm
Very Good step by idea free puliccity
rohith February 24, 2010 at 5:29 pm
this idea save paper campaign is just a show off a publicity stunt like many other companies do ,they just want to save money on postage of bills to customers it benefits the company not the customer do they give any discounts if the customer opts for paperless bill ,i worked with an mnc and there they used this trick to save money on postage as their head of operations said , have a look in their offices how much paper is wasted and see how much paper they waste in advertisements on shops
rajiev February 24, 2010 at 5:25 pm
nice idea , this can’t do nothing , but help to remind to save earth from global warming.
saket February 24, 2010 at 5:21 pm
wat will be charge after free usage?
wat if one is having mobile, and other one is travelling?
Kan3 February 24, 2010 at 5:16 pm
Very Good Initiative.
Not only for tickets, People should think & stop Reading Newspaper print & throw it away after 5 mins.
Instead they can read E-Paper which is available in all the dailies FREE of cost.
Also stop using Plastic bags & Instead take ur own Jute bags for Shopping.
& Be like a literate.