TELECOM TALK

IDEA Cellular, the pan India GSM operator, and the No.1 in Kerala, has launched exciting ‘Free SMS ’ packs for prepaid subscribers, in Kerala.

With the new range of special SMS packs, IDEA prepaid subscribers can enjoy sending upto 350 free Local and National SMS, for a period of 30 days, with a special voucher priced at just Rs. 36. Another new SMS pack, priced at Rs. 24 offers 240 free local and national SMS for a period of 10 days. Customers who wish to send only local SMS can opt for Rs. 14 voucher offering 200 Local SMS absolutely free, for a period of 30 days.

In addition, IDEA customers can continue enjoying the existing SMS pack priced at Rs. 60, offering 600 local and national SMS for 30 days. The new SMS packs are available at over 220 exclusive IDEA showrooms, in addition to other IDEA retail outlets, across the state.

The new offer has been specially designed targeting high SMS user categories such as the Youth who like to stay in touch with friends and family and share jokes and other messages; and young professionals and small entrepreneurs who need to reach out to prospective customers.

Launching the offer, Mr. B. Ramakrishna, Chief Operating Officer – Kerala, IDEA Cellular, said, “Mobile phone has become an essential tool of communication today, and SMS has gained immense popularity as a way to reach out to a large audience for sharing information, fun & entertainment or just for staying in touch. Keeping in mind, such needs of communication, we have designed a product that offers freedom and flexibility of sending SMS to a large number of people. IDEA will continue to offer such customer focused, and affordable mobile communication solutions for our over 5 million subscribers in Kerala’.