Imagine getting a lucrative job offer from a far flung city in India ; the offer excites you, but the thought of living in a place where a different language is spoken, makes you doubtful. Would you leave the offer only because you cannot speak the language, or overcome the hurdle by adopting a simple idea and give wings to a bright career ahead?
IDEA Cellular the leading GSM service provider all set to launch a new campaign dubbed as “Break the language barrier with an Idea!‘ TelecomTalk brings the exclusive Video of this TVC of the upcoming ad campaign which is breaking on TV, this weekend. Watch the new advertisement from IDEA Cellular, breaking this weekend,to know what Sirji will propose this time to overcome the language barrier.
India is a land of a billion people talking in 22 recognized languages, 850 mother tongues and 22,000 dialects; it is also a land of opportunities for the young Indians who are ambitious , go-getters , and have dreams in their eyes. However , this diversity and vastness, at times, poses a hurdle in the growth of the youth of this country.
Taking note of this growing concern of the society , IDEA Cellular has set out to demonstrate how a simple solution can build bridges between people speaking different languages.
The new ad from leading mobile brand will unravel an idea which will help millions of Indians – who move out of their homes for Career , Education , Travel and other prospects in life; or need to communicate with people talking different languages in their own surroundings – to easily adapt to the change in environment and communicate smoothly.
Idea Brand Ambassador, Abhishek Bachchan (aka Sirji) , who has in the past been seen in various avatars such as the Sarpanch, Tourist Guide, School Principal, Politician’s aide, Doctor, and even a Tree, will now be seen in a completely different role in the new ad. The Sirji character who has won millions of hearts with his smart ideas and witty comments will give a new idea to overcome the language barrier, without speaking a language!
Speaking about the upcoming campaign , Ms. Anupama Ahluwalia , Vice President – Marketing , IDEA Cellular , said “Almost every Indian has gone through a situation where one has struggled to communicate with another fellow Indian just because of language. India ’s diversity lies in its languages , and rather than being intimidated by this barrier, we need to just find a simple solution to overcome it and easily adapt to different environments and people.
The new Idea campaign offers a Champion idea to address this concern of our society , through the power of mobile telephony. We are confident that the new brand campaign will build a strong connect with the audience and further grow Idea’s over 70 million subscriber base.”Brand Idea’s new theme campaign is targeted at the youth and the creative will have a young and modern look , portraying real-life situations faced by the Gen-Next.
The ad has been designed to also demonstrate Idea’s pan-India network which offers seamless mobile connectivity across the length and breadth of the country , and affordability of its products and services. Idea will roll out a 360 degree campaign to reach out to the audience , utilizing all traditional and emerging media platforms.
The new ad is yet another innovation in the series of Idea’s campaigns with the popular tag line – What an Idea , Sirji!. The preceding campaigns – ‘Championing a world without caste’; ‘Championing a world in which no one suffers from the disability to communicate’; ‘Education for All’ , ‘Participative Governance’ , ‘Walk When You Talk’ , and the recent ‘Use Mobile , Save Paper’ campaign – all abide by the essential brand promise of providing a simple , fresh and imaginative solution to a complex problem of the society.
Uday May 12, 2012 at 8:09 pm
Hi, can i please get a valid link for this video. I need it for my project which is concentrated on language importance. Please reply.
Thanks in advance
Thushar September 3, 2010 at 9:09 am
.kk nice… bt offers dat u provide s tooo poor… especially sms offers.. plzz bring sme sms offers.. other connections provide gud offers.. thn y u ??
Chakshul August 29, 2010 at 3:12 pm
@VANEESH
plz give the tariff details
thank you for repling
VANEESH August 29, 2010 at 1:27 pm
MTS offers colour handset with free lifetime simcard at 699 rs during the onam season.they also provide double talk time with every denominations of recharge for 1 year.yes it is a amazing offer
ARJUN.C August 29, 2010 at 12:00 pm
USELESS OPERATIONS BY IDEA I THINK IDEA WILL LOSE MARKET SOON
Chakshul August 29, 2010 at 10:22 am
@VANEESH
Do you know the details of the MTS 699 handset offer ?
plz reply.
Raccoon August 29, 2010 at 1:11 am
Really pathetic! Cheap campaigns and very expensive tariffs is a very bad idea Sirji!
Madhumita Sen August 28, 2010 at 6:35 pm
Walk & Talk, go green, Translator…. what next ?
Kaushik Roy August 28, 2010 at 5:46 pm
SO NOW TAMIL PEOPLE CAN TALK WITH BENGALI PEOPLE EASILY
ABHISHEK WILL ACT AS A TRANSLATOR
IS IT LIKE THAT ?
VANEESH August 28, 2010 at 2:44 pm
In kerala ideas other sms offers are:-
(1) 100 local sms with 14 stv for 30days
(2) 350 local/std sms with 36 STV for 30 days
(3) 600 local/national sms with 60 stv for 30 days
In these offers cost of one sms is 10 paisa .SO PLEASE IDEA TO STOP YOUR USELESS COMPAIGNS
AND ADDS.LAUNCH GOOD OFFERS.
Animesh August 28, 2010 at 1:43 pm
Idea cellular absolute ripoff. I was charged for International Roaming SMS (Rs 50.
00.They charged me @ Rs 25.00 twice. I am very much in the local networl
anandh August 28, 2010 at 12:18 pm
Why comments closed for aircel post?
rajesh August 28, 2010 at 11:09 am
idea should concentrate on their call n sms tariffs rather than on such advertisements which r not so important… idea is too costly and am eagerly waiting for MNP to come….
sathish August 28, 2010 at 10:50 am
In Chennai and RoTN:
AIRTEL SMS BOOSTER36 get 10000 Local and Natonal SMS free for 30 days.
AIRTEL SMS BOOSTER60 get 22500 Local and Natonal SMS free for 30 days.
VODAFONE SMS BONUS60 get 22500 Local and Natonal SMS free for 30 days.
AIRCEL SMS RATE CUTTER Rs.33 get 10000 Local SMS free for 30 days
BSNL SMS BOOSTER 53 GET 10000 Local and Natonal SMS free for 30 days.
IDEA – CHENNAI AND RoTN:
Rs.18 get 1000 Local SMS Free (25p/Local SMS thereafter) FOR 30 DAYS
Rs.21 get 100 L+N SMS Free/Day (25p/SMS thereafter)FOR 30 DAYS
Rs.35 get 500 L+N SMS Free FOR 30 DAYS
IDEA is too costly COMPARED to existing operators.
santu August 28, 2010 at 9:53 am
I sometimes think whether idea is serious about their bussiness or not. Always they use FUP in any new plan. After MNP, they will loose a huge customer base expect 2 or 3 circles where they have excellent coverage. They are always busy at launching new campain instead of launching new plans. And in W.B, Idea sucks.
VANEESH August 28, 2010 at 8:12 am
Sms plans of idea.
1, IDEA -idea offer 2500 local/std sms with 44 stv for 30 days.here daily usage is limited to 100 sms
2,AIRTEL- IT offers 4400 local/std sms with 44 stv for 30 days .here no limitation
3,DOCOMO-it offers 9000 local/std sms with 30 stv for 30 days and no limitation.
4,RELIANCE- offer all sms at 1p with 19 stv for 30 days.
5,MTS -it gives 1 crore sms with 30 rs stv.
Here ideas sms offer are horrific.idea gives 25 days validity but others give 30 days with low cost.idea’s sms offer is come up with daily limitation.
SO IDEA PLEASE GO TO HELL….
ha ha ha
ha
VANEESH August 28, 2010 at 7:57 am
I thin about why idea limited to the daily gprs usage is 69 MB in 97 monthly offer.anybody know the answer of this limitation plese give me answer… IDEA IS THE ONLY OPERATOR IN INDIA TO INTRODUCE DAILY CAP OF 69 MB IN THEIR GPRS OFFER.
”jai idea,jai idea,jai idea ”
VANEESH August 28, 2010 at 7:35 am
IDEA V/S DOCOMO IN KERALA
Gprs offers.
1, idea offers 2GB DATA with 97 stv for 30 days with a daily limit of 69 MB.docomo gives 2GB DATA with 48 stv for 30 days and aditionaly docomo give 92 mb free.here idea get 49 rs more than docomo.
Keshav Jha August 28, 2010 at 7:32 am
Good idea from Idea.
VANEESH August 28, 2010 at 7:29 am
IDEA V/S DOCOMO IN KERALA
1,idea offers all local call 30p/m with daily rent of 5rs and dococomo offers all local call 1p/2sec with daily rent of just 2 rs.Here idea get 3 rs more than docomo.
So please idea think yourself and launc unexpensive offers.
VANEESH August 28, 2010 at 7:21 am
Idea please stop like this foolish play and offers.please launch atleast good call,sms,data offers across india.otherwise idea’s subscriber base reduced after MNP.
Saurav August 28, 2010 at 7:18 am
But that is not going to increase their customer base.
They have turned dumb and deaf to the people of mp n cg. Though they are good at network and connectivity but they dont have longer talk plans..
imahesh August 28, 2010 at 1:05 am
what an idea sirjii?