IDEA Cellular launches GSM Mobile Service in West Bengal and Kolkata

IDEA Cellular launches GSM Mobile Service in West Bengal and KolkataIDEA Cellular today officially rolled out its GSM mobile service in the country’s Eastern state of  West Bengal and Kolkata telecom circle. The official launching function was held at The Oberai Grand in Kolkata in the special presence of company’s Brand ambassador and bollywood Star Abhishek Bachchan.

The copany announced it’s 2.75G EDGE enable GSM network in West Bengal and Kolkata will now cover the entire length of the country from Rajasthan in the West to West Bengal in the Eastern parts of India.IDEA Cellular has added Kolkata and West Bengal as its 19th and 20th circle on the Company’s Pan India operation. In earlier post Telecom Talk was the first website, which bought Exclusive detail of Kolkata launch.

In keeping with the recent brand campaign, IDEA Brand Ambassador Abhishek Bachchan came in ‘Walking & Talking’ to the launch ceremony in Kolkata, in a symbolic gesture to flag off the services. At the event, Bachchan urged his fellow brethren in Bengal to join the fastest growing mobile network in India . IDEA Cellular launched specially tailored tariff plan for West Bengal and Kolkata with lowest local call charges as 30 paisa.

With the special tariff plan, its prepaid subscribers in West Bengal and Kolkata, can make Local call to any network  just at 30 paisa per minute for 1st month, and STD calls and SMS on any network across India at just 60 paisa per minute or per SMS. From the 2nd month the local call will be chargeable just at 40 paisa to any local network for next 11 month while all STD calls and SMS charged at 60 paisa. The new Life Time Preapid SIM priced at Rs.49 comes with a rolling tariff validity of 12 months.

With the launch operations in the East – Kolkata & West Bengal, IDEA cellular will cover Assam & North East – by year end, IDEA will have 100% coverage in the country.

IDEA’s initial network of 1,150 cell sites will progressively grow to a deep rooted network of over 2,800 cell sites to cover more than 8,200 towns & villages, by end of March 2010. IDEA’s 2.75G EDGE enabled network will cover 8 major districts, namely Hooghly, Burdwan, Murshidabad, North 24 Parganas, South 24 Parganas, Nadia, Bankura and Purulia, during the launch phase, and will be expanded to cover 22 districts of West Bengal & Sikkim, before the end of current financial year. With the launch in Kolkata, IDEA has now covered all the metros in the country.

Announcing the launch of operations, Speaking at the launch, Mr. Ambrish Jain , Director – Operations, IDEA Cellular Ltd. said, “The launch of our services in Kolkata & West Bengal marks near completion of our mission to become a pan-India operator by 2010. IDEA is the fastest growing mobile operator in India , and I am confident that our high quality network and services will enhance mobile experience for subscribers in the ‘City of Joy ’, and the rest of the state.”

IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of IDEA in West Bengal, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.

Currently IDEA is present in 18 out of 22 telecom circles in the country. It has over 47 million GSM mobile subscribers under the brand “IDEA”. While the company has licenses and spectrum to operate in all 22 service areas of India at present.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

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  • Soumen Biswas December 23, 2011 at 5:58 pm

    Network problem

    Reply
  • atanu burman February 24, 2010 at 7:12 pm

    PLZ VISIT MY PLACE FOR TOWER INSTALATION
    ADDRESS – 487/C ANANDAMATH ICHAPUR P.O- NAWABGUNJ DICTRICT – 24 PARGANAS (N)
    KOLKATA -700125.
    PLZ CONSIDER MY REQUEST AND SEND SOME 1 TO LOOK AFTER OF MY APPLICATION.WE WILL GET NO OBJECTION OF INSTALAATION OF THE TOWER

    Reply
  • Fahad October 28, 2009 at 9:04 pm

    @Sayantan
    right said dude….take vodafone as your primary no. And operators with low tariff as secondary nd then keep the sim card of that operator in your pocket coz vodafone is going to rock n roll in india….
    Happy to have you vodafone…

    Reply
  • Sanjay Bafna October 28, 2009 at 6:24 pm

    IDEA CELLULAR’s Media Ad for KOLKATA,just look at here http://twitpic.com/n9jd2

    Reply
  • abhijit October 28, 2009 at 6:14 pm

    @All
    HA HA!! Look today’s “Ananda Bazar Patrika” front page.A big advertisement of !dea.No advt of TATA DoCoMo til date published in any leading daily.

    Reply
  • Sayantan October 28, 2009 at 1:37 pm

    R e yaar,why r u people so interested in these new operators.Already there r very much good companies(in term of call rate,coverage)like vodafone,airtel.Remember Idea recently told that ‘these per second plans are unsustainable’.
    Afterall vodafone,airtel are not dumb.They will never launch a facility which is unsustainable.Also their management board people r more talented than others.Afterall vodafone is a international company having much experience.So go for vodafone only.

    Reply
  • kaushik October 28, 2009 at 1:10 pm

    at this moment RGSM is above IDEA in network strength , but after say 6 months IDEA will beat RGSM easily

    Reply
  • atanu October 28, 2009 at 1:08 pm

    @Joyanta
    u may right. Bsnl service is better then rgsm or aircel in basis of network but all over the service might be the bsnl takes 5 th or 6th.

    Reply
  • Joyanta October 28, 2009 at 12:20 pm

    @atanu
    Nope…
    According to me in this current situation…
    1. Vodafone
    2. Airtel
    3. Bsnl
    4. Aircel
    5. Idea
    6. Rgsm
    7. Tata Docomo

    I have compared on the basis of network strength.

    Reply
  • atanu October 28, 2009 at 12:07 pm

    @ all
    In compare of Vodafone, Airtel, Bsnl, Rgsm, Aircel, Tata Docomo, Idea
    As per the network and other issue now day list may be as per.

    1. Vodafone
    2. Airtel
    3. Aircel
    4. Idea
    5. Rgsm
    6. Bsnl
    7. Tata Docomo

    Reply
  • kaushik October 28, 2009 at 12:02 pm

    Airtel is slightly behind in coverage when compared with Vodafone in Kolkata may be 5% diffrence between them.I am not using Vodafone as i am satisfied with Airtel

    Reply
  • atanu October 28, 2009 at 11:38 am

    abhijit :

    kaushik :@Suchisuvra Sen OK in kolkata vodafone network is best then it is Airtel

    CERTAINLY NOT BROTHER.THERE HAS BEEN NO DOUBT THAT AIRTEL IS THE BEST IN KOLKATA.NO CONGESTION NO SERVER DOWN NO E-RECHARGE FAILURE CUSTOMER FRIENDLY CC. VODAFONE KOLKATA IS JUST OPPOSITE WITH A FAU MONOPOLISTIC NATURE.

    I think vodafne and airtel both are the best. regarding the coverage cocern voda and airtel cover all around 94% to 95% kolkata and west bengal circle. in my old house in dankuni in kolkata circle vodafone have full signal but airtel hav only 2 signal bar. if u see in Bhimeshwari Bazar under Bhagabanpur block in East Midnapore Dist Airtel not having any signal only Bsnl and Vodafone present. i am giveing u an example u see lots of that. i am useing vodafone and airtel both for last 9 years and 4 years. customer care concern both are the best among the all telecom company. that is my view.

    Reply
  • Rahul October 28, 2009 at 9:45 am

    Idea has launched a per second billing plan and their normal bill plan with the call charges at 1p/sec for local and std, and 40p & 60p for local and std with validity of 365 days.Hope they give a tough time for Airtel and Vodafone in kolkata and ROB, now Airtel and Vodafone seems to suck let apart Aircel with their hopeless network as like Dhoni’s hopeless batting performances in recent times.Its a really good idea Sirji…………………..

    Reply
  • kluge October 28, 2009 at 9:19 am

    Sayantan you are absolutely right.Aitel’s customer care is nothing but a knave.Vodafone is faaaaaaaaaaar BEST than any dudes in Kolkata.

    Reply
  • Sayantan October 28, 2009 at 8:35 am

    Airtel is good.But best is vodafone.No doubt.Airtel’s network get down in evening.No reason to buy airtel when vodafone is there.Yes.U can buy airtel only in a place where vodafone is not present.

    Reply
  • Agnivo October 27, 2009 at 10:56 pm

    Aircel? Only if you want the cheap (and dead slow) pocket internet. Else good for nothing! In RoB aircel really sucks. Airtel is my first choice, but gonna take an !dea sim too soon… but waiting for others to come in by end of the year.

    My suggestion to new SIM buyers: get Airtel, activate flat 50p for 1yr and have peace of mind…really atoot network!

    Reply
  • abhijit October 27, 2009 at 10:34 pm

    kaushik :
    @Suchisuvra Sen
    OK in kolkata vodafone network is best then it is Airtel

    CERTAINLY NOT BROTHER.THERE HAS BEEN NO DOUBT THAT AIRTEL IS THE BEST IN KOLKATA.NO CONGESTION NO SERVER DOWN NO E-RECHARGE FAILURE CUSTOMER FRIENDLY CC. VODAFONE KOLKATA IS JUST OPPOSITE WITH A FAU MONOPOLISTIC NATURE.

    Reply
  • Rudra October 27, 2009 at 10:10 pm

    @kaushik
    I think same as u.

    Reply
  • kaushik October 27, 2009 at 9:36 pm

    @Suchisuvra Sen
    I AM NOT INTERESTED IN PER SECOND PLAN THATS WHY I NOT TAKEN ANY DOCOMO OR AIRCEL SIM.THE IDEA SIM I HAVE IS WITH PER MIN PULSE AND I WILL NOT CHANGE THAT TO PER SEC PULSE

    Reply
  • Suchisuvra Sen October 27, 2009 at 9:34 pm

    @kaushik
    But I am again saying you that Vodafone,RCDMA,Airtel have very good service all over India.But they don’t have pay per second plan.If you have to use pay per second plan then only Aircel.Both TATA,IDEA don’t have proper network in Kolkata & ROB(only IDEA).

    Reply
  • kaushik October 27, 2009 at 9:30 pm

    @Suchisuvra Sen
    OK in kolkata vodafone network is best then it is Airtel

    Reply
  • Suchisuvra Sen October 27, 2009 at 9:30 pm

    BSNL have very bad service in Kolkata circle.

    Reply
  • Suchisuvra Sen October 27, 2009 at 9:29 pm

    @kaushik
    I have mentioned you about Kolkata circle not West Bengal.Airtel,RCDMA don’t have pay per second plan.

    Reply
  • kaushik October 27, 2009 at 9:26 pm

    MR Sen use AIRCEL network in ROB circle, its sucks there along with RGSM
    in ROB Vodafone and BSNL is best followed by RCDMA and Airtel

    Reply
  • Suchisuvra Sen October 27, 2009 at 9:26 pm

    CC don’t have any info about their pay per second plan and commercial launch.

    Reply
  • Suchisuvra Sen October 27, 2009 at 9:25 pm

    @kaushik
    Idea network is quite better than Tata Docomo.If you really need pay per second plan then use Aircel.Both TATA and Idea are not good in network

    Reply
  • kaushik October 27, 2009 at 9:21 pm

    No need for Idea to give ads reg Per second pulse. Its already done by Aircel and Docomo.
    They simply have to put an IDEA logo just above the AIRCEL AND DOCOMO advertisement
    stating ” IDEA BHI PER SECOND”

    Reply
  • kaushik October 27, 2009 at 9:18 pm

    Debopratim Roy :Welcome to Calcutta and Bengal….We extend you a warm welcome to our land filled with rich heritage,culture and traditions..Hope Idea would be able to live up to the expectaion of the Bengalis in general

    IDEA WILL BE A SURE HIT IN KOLKATA BETTER THAN DOCOMO
    DOCOMO MARKETING IS POOR, THEY TEST THEIR NETWORK IN KOLKATA FROM MAY AND JUST ABLE TO LAUNCH IN OCT AND NO LAUNCH IN WB
    BUT IDEA STARTED TESTING THEIR NETWORK AFTER 15TH AUG AND WITHIN 10TH OCT THET START THEIR SERVICE BOTH IN KOLKATA AND ROB

    Reply
  • RDB October 27, 2009 at 9:16 pm

    @kaushik
    probably all ad spaces r taken by DoCoMo ! ;P

    Reply
  • Debopratim Roy October 27, 2009 at 9:15 pm

    Welcome to Calcutta and Bengal….We extend you a warm welcome to our land filled with rich heritage,culture and traditions..Hope Idea would be able to live up to the expectaion of the Bengalis in general

    Reply
  • kaushik October 27, 2009 at 9:14 pm

    @RDB
    YES IN EASTERN BYPASS I SAW ATLEAST 1O TRUCKS CARRIYING IDEA POSTERS

    Reply
  • RDB October 27, 2009 at 9:10 pm

    @kaushik
    @ they r using mobile ad on trucks moving over kolkata ….

    Reply
  • kaushik October 27, 2009 at 8:34 pm

    ADVERTISEMENT OF IDEA IS OUT NOW AND IT CAN BE SEEN IN THE HOARDINGS

    Reply
  • rajiev October 27, 2009 at 7:44 pm

    in delhi for postaid user , idea launches 2 postpaid plan, 149 value and 349 mahavalue plan, 149 details-100 local call free,100 local sms free, local call charges-50 paise, std-60 paise sms 50 paise national.349 details-300local/std minutes,300 Local/STd SMS,local mobiles30 paise, local LL and std 50 paise,sms respectively.

    Reply
  • B Gupta October 27, 2009 at 7:27 pm

    Rs 2/- for per second billing

    Reply
  • abhijit October 27, 2009 at 7:00 pm

    To check SIM validity & value voucher you will have to dial *554# [***]
    To check any SMS balance & validity you will have to dial *212*2# [***]
    to check any free minute you will have to dial *212*1# [***]
    For paper recharge you have to dial *223*key no#
    For paper value voucher you will have to dial *555*key no# [***]

    [***]= Facility will be launch shortly.

    Reply
  • Joyanta October 27, 2009 at 6:46 pm

    Idea has launched the Per second billing for kolkata. Just check their website…

    Reply
  • altaf October 27, 2009 at 6:45 pm

    Guys the account validity is upto july 2012, whereas the tariff validity is for 12 months.
    >>The new Life Time Prepaid SIM priced at Rs.49 comes with a “”"”rolling tariff”"”" validity of 12 months.

    Reply
  • altaf October 27, 2009 at 6:40 pm

    Guys just check out their value voucher for WB circle…really nice :)

    Reply
  • altaf October 27, 2009 at 6:37 pm

    phew…. :P

    Reply
  • kaushik October 27, 2009 at 5:51 pm

    IDEA updated their website reg KOLKATA & WB OFFICIAL LAUNCH

    Reply
  • kaushik October 27, 2009 at 5:03 pm

    Rahul :Vodafone kolkata launch 49rc ,Validity 1yr. All local call 49p

    its not 49 but Rs 53

    Reply
  • Rahul October 27, 2009 at 5:02 pm

    Vodafone kolkata launch 49rc ,
    Validity 1yr. All local call 49p

    Reply
  • Rahul October 27, 2009 at 4:36 pm

    @Fahad

    Idea unlimited card laraha hai.
    Bas 15din or ruk jao.

    Reply
  • Fahad October 27, 2009 at 4:24 pm

    Cal rates r good but no unlimited plan…give some unlimited plans…group no’s pe he do par dedo yaar

    Reply
  • arun October 27, 2009 at 4:09 pm

    ANIRBAN :no such dhamakadar launching offer from idea….

    hehehehe

    Reply
  • arun October 27, 2009 at 4:09 pm

    even i was expectin a good dhamal type offer from idea…

    wat u think guys….?

    Reply
  • arun October 27, 2009 at 4:07 pm

    i think… idea cant stay in kolkata market in there present tariff they hv to bring a good tariff to attract customer….

    Reply
  • kaushik October 27, 2009 at 3:49 pm

    @atanu
    i think the validity will increase from time to time with recharges one make

    Reply
  • ANIRBAN October 27, 2009 at 3:43 pm

    no such dhamakadar launching offer from idea….

    Reply
  • atanu October 27, 2009 at 3:38 pm

    kaushik :@atanu my idea SIM shows validity upto July 2012 when i checked the balance by callin*212#

    My sim also seen that. have u have any idea that license period of Idea Cellular in kolkata or Rob circle? only july 2012 but they got their license last year only.

    Reply
  • Rahul October 27, 2009 at 3:15 pm

    Idea GPRS speed is very good.

    Reply
  • Rahul October 27, 2009 at 3:12 pm

    Take this new idea sim card & get rs.440 download free

    Reply
  • Rahul October 27, 2009 at 3:10 pm

    Idea new conection offer

    Reply
  • Rahul October 27, 2009 at 3:07 pm

    Idea cellular nathing new concept

    Reply
  • Rahul October 27, 2009 at 3:05 pm

    Idea cellular oficly launched.
    But idea website no card detail.

    Reply
  • Rahul October 27, 2009 at 3:01 pm

    @koushik
    U r right. Idia sim vdty for lifetime .

    Reply
  • kaushik October 27, 2009 at 2:47 pm

    @atanu
    my idea SIM shows validity upto July 2012 when i checked the balance by callin*212#

    Reply
  • atanu October 27, 2009 at 2:32 pm

    “The new SIM priced at Rs.49 comes with a rolling validity of 12 months”.!!!!!
    but cc said lifetime validity.

    Reply
  • Fahad October 27, 2009 at 1:55 pm

    Idea going to do bang bang in kolkata…. wait and watch what idea has in its box..

    Reply
  • kaushik October 27, 2009 at 1:31 pm

    officially launched
    LOL
    Still no advertisement of IDEA

    Reply

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