Idea Cellular introduces new brand campaign showcasing the importance of mobile internet in India

“Know more = No Ullu banana”, is the new Idea! This is the essence of the latest brand campaign by Idea Cellular, featuring its Brand Ambassador Abhishek Bachchan. The ad highlights the power of mobile internet on the Idea network, and how it can empower users to evade unscrupulous situations and people in India.

Idea’s new ad rides on a catchy jingle and a very popular colloquial phrase – ‘Ullu banana’. The campaign builds on a simple cultural insight i.e. ’in India, people easily fall prey to everyday small cons because they are ignorant’.”. This is so rampant in the country that every region and language has colloquialisms for it such as Ullu banana in Hindi. The new Idea ad offers a simple solution to this large societal problem i.e. ‘Get Idea Internet on Mobile’ and get rid of cheats.

idea-internet

The new Idea ad shows different segments of consumers, who are not likely to be Internet savvy – like housewives, senior citizens, rural folk, users of feature phones etc. – using Idea’s Mobile Internet to get out of sticky situations and turn the tables on those who try to take advantage of them, in an entertaining, engaging and quirky Idea way.

The core message of the campaign is “Idea Internet All India” dramatized by the catchphrase “har mobile par internet, what an idea!”
Idea has already released teaser banners and the extremely hummable jingle on social media. The campaign will be amplified across 360 media including TV, Radio, Outdoors, Activation, Digital and Social media.

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  • vicky2089 March 4, 2014 7:17 am

    can aircel net pack 24rs (100 MB Data + RateCutter (1p/10Kb)) + 67rs 1GB 5 Days work together ? if it works i will get 1gb+100mb validity 30days in 91rs :) i am from mumbai and tried to recharge from here epayment.aircel.com/online-recharge/step1.jsp

  • Yogesh February 25, 2014 6:16 pm

    @Umesh: 1st use ur idea 200 MB n then do ur special rechage.
    N yes this 251rs tata offer is too good. 5 months back I had done: 500 ftt main bal n + (2GB/60 days) .N in my last 4 years with Tata tele never faced false drduction. n even on 2G internet is best: docomo n virgin Mobile too, my personal experience.

  • Yogesh February 25, 2014 12:57 pm

    @ Umesh , thank you. So TATA made all 2G plans same for : DOCOMO , VIRGIN MOBILE N T24 n now CDMA too. Last week there was no disconnect problem , i ll again check n tell u , may be @ Thane , Mumbai still that disconnection issue unsolve , i ll again check n tell u , btw i m @ Aurangabad . Once again thanks.

    • umesh February 25, 2014 5:18 pm

      T24 Special offer! Now Get Rs.223 Talktime with LifeTime Valdty & 2GB FREE data for 30 days in Rs. 251. Ask retailer to select Special Mode on Tata Docomo .
      in my idea sim after disconecting from data i get a messega “spl offer for u get 1gb/3g data 151rs” so shud i recharge or wait till my 200mb*3months finishes?

  • Yogesh February 24, 2014 6:59 pm

    @ Umesh,To check ur internet bal : for idea Maharashtra : *125#. N as per i know , at a time u can use only 1 net plan , so dont recharge else ur current benefits ll laps . Plz tell me : Where to get T24 sim ? U still get 4GB @ 95 ? Plz reply.

    • umesh February 25, 2014 8:02 am

      Yogesh i hav replied u below. its ok i will tell again . u will get T24 sim only at BigBazaar (i brought it from Ulhasnagar BigBazaar) T24 net Packs: 98rs 1gb 21days/126rs 1.25gb 30days/149rs 1.50gb 30days.even i use Android Mobile but i Face 40Min auto Disconnection

    • LIFERIDER March 3, 2014 12:00 pm

      You can’not use two Data Packs at a time with idea sim

  • umesh February 24, 2014 4:25 pm

    My !dea sim got activated today . Retailer (from wer i bought sim) said that i will get 200mb data for 3months.how check net balance of idea Maharashtra.
    wen i get connected to net it first showed H+ and then afterwards its permanently on H.as i i will get 200mb/month can i recharge with any other 3gvoucher for additional data?

    • Abhijit February 24, 2014 5:57 pm

      1) Dial *125# or *125*2# to check the internet balance.
      2) No need to panic in H+ and H signal. When you will be using internet then signal will switch to H+ and when its stable then signal will switch to H. This reduces network traffic and helps to last long the battery of our phones (i guess).
      3) Call CC @ 12345 to clear else you might loose the existing benefits.

    • Yogesh February 24, 2014 6:10 pm

      @ Umesh, To check ur internet bal : for idea Maharashtra : *125#. N as per i know , at a time u can u use only 1 net plan , so dont recharge else ur current benefits ll laps . Plz tell me : Where to get T24 sim ? U still get 4GB @ 95 ? Plz reply.

  • Yogesh February 24, 2014 12:58 pm

    Ha , me too read that : Telecom operators ask govt to impose specific charges to use Chat app. Are this is because , now use of phone call , sms , reduce so ultimately telecom companies their income reduce. But dont worry , Mr .Faruki top official of DET said they will first discuss this issue , no instant decision . N btw @ 1st time when we register to Whatsapp they charge us : 1rs. N some 5 cr users use whatsapp n such app. N if sms charges reduce : then we will use sms :-) , as for using whatsapp or fb one needs internet connectivity : so net pack . Ultimately even today also we pay for using these app :-) N jio if u r Mumbaikar u ll be 1st one to ve their service , but as expected that after general election n Mr .Modi becomes P M , jio ll start as he always favour to AMBANIS :-)

  • idea888 February 24, 2014 10:26 am

    @Yogesh now ‘CNBC AWAZZ’ says that Reliance Jio can launch in July 2014. What do u think Trai want to levy fee on Wahstasp, or line etc.. levy of charge leads to increase in Data pack prices. But in amother way Sms pack prices may reduce . Trai should impose such fee on Social apps.

  • Yogesh February 23, 2014 4:33 pm

    R jio : As per report in Economics Times R jio service expected to start in september 2014 @ Mumbai n Delhi. In june they may announce about products . N general election to be over in same time. Seems R jio will start once Mr . MODI Win n get P.M post as he will support them. :-)

  • Rama February 23, 2014 1:31 pm

    @yogesh and darshan
    I dont blame you bro,aircel for long has been known as a cheap operator in India.But now they are no longer cheap,especially in TN.For the past 4-5 months aircel’s tariff in chennai has been sky high,aircel has finally understood that they can no longer continue with the low tariff and high volume funda.Over here in TN only Rcom,Airtel,Vodafone and Aircel provide good qos.Idea is very pathetic,I mean there are no signals or coverage in some places of the main city itself.As far as docomo is concerned can you believe that their internet stops working in movie theatres or other closed places.All in all the situation is like if you want good qos you need to pay good money,and if you want low tariff you need to put up with pathetic qos.In north india ppl are enjoying good qos+good tariffs(or atleast better than south india).As far jio is concerned I dont think they would directly start with 4G,the 1800 mhz spectrum which they have is neutral and can be used for 2G as well.I am pretty sure they would provide 2G services as well as 4G services on the 1800 mhz band and 4G services on the 2300 mhz band.As esmail had said towers can dynamically allocate 1800 mhz spectrum depending on the demand for 4g or 2g.Apart from this if jio was only interested in 4G they would have not bought the 1800 mhz spectrum and would have rather saved money for buying pan-india 700 mhz spectrum.The 4G ecosystem on 700 mhz spectrum is not bad either.Infact most european countries 4G is being used on the 700 mhz spectrum only.I am pretty sure jio will launch 2G on 1800 mhz band.

    • hrishi February 25, 2014 3:55 pm

      Actually most European countries have 4G on 1800 MHz

  • Yogesh February 23, 2014 11:49 am

    @ RAMA : Really Aircel is so costly @ chennai ? Here in Maharashtra they r providing cheap terrif : 1.2 p/2 sec. Why dont u try Tata docomo / Virgin mobile ? Here in My Aurangabad city , Maharashtra , i dont face auto disconnect since last week n rate cutter price also low for Tata gsm. N as aircel n tata ve tie up for tower sharing i hope u can get satisfactory network coverage. Loop : Only in Mumbai , Uninor : in only 6 circles , Videocon : though ve license in 7 but provid service in just 4 circles. Basically na due to this 2G spectrum scam we all have suffer. Due to this scam : supreme court cancel 122 licence of 9 companies some 2 years back. N since then these A V I gone mad : from 98rs /2GB to now just 500 MB @ 98RS. N even Tata gsm too join them : 95 rs/4GB was a year back now just 750 MB @ 95. N though uninor n aircel are here in Maharashtra : they r unreliable . Hardly few use them as permanent no. Even reliance gsm n tata gsm too not that much good. Here only Idea is best 2G/3G. Though BSNL,TATA,VODAFONE ve 3g licence but their coverage is limited to Big cities only. N u said R jio : but even for 4G @ 1.8GHz one has to purchase compatible handset : 10 k n above price . CDMA N GSM 3G has same problem of compatible handset . N a common man , student like me cant afford such lavish n expensive hadsets just for some advance tech. As per reports R jio can start service in dec 2014 in major cities. So almost a year more. N here in my Colony : municipal corporator n his supporters complain n so the BTS installation halted since last 10 days. Dont know when will the issue resolve.

  • kaushik February 22, 2014 11:47 pm

    this one is superb! lol

  • Yogesh February 22, 2014 7:44 pm

    @UMESH , first :START DND 1909. Else u may get another shock : false bal deduction. N for ur idea special offers : *122# n *147#. Dial 12125 : for idea special internet offers. N *125# : to check bal main n net. N keep gap of few days , only then idea will offer u. For new customers : 90 days they give : ftt on 35 n 55. 250MB 3G/25RS/5DAYS is one time offer : *800*3#. Idea is best in Maharashtra.

  • raj February 22, 2014 2:39 pm

    Airtel & Idea not providing any 3g offers in AP.Still people of AP paying >Rs.250 for 1GB.No custom offers at all.Although Aircel 3g exists,it’s mere waste as it is limited to 5/6 towns.It’s good that it didn’t win recent auction.

    • Rama February 22, 2014 9:36 pm

      @raj
      I completely agree with you buddy.Avoid for a long time has been milking money from most South Indian states.I mean to say I have heard from Saurabh that some operators of avoid in haryana are providing awesome offers like 127 rs 1GB 3G for 1 month + extra balance.Apart from that in north India avoid has gone as low as 30rs once for FTT.Over here in south India hardly does avoid provide any good offer.FTT for avoid only starts at 200 and above over here in TN.Even though 1GB 3G is being provided at 127 rs over here,its just a temporary offer.Rate cutters and FTTs are simply too damn high in south indian states.I agree that idea has been providing some really low tariff in TN but still their coverage is very worse,infact even worse than BSNL.In my area at some places Idea does not have coverage only.But in North India operators like idea and airtel provide excellent tariff as well as coverage.In TN even though airtel has good coverage but its tariff is really sky high.Idea has low tariff but its coverage is really pathetic.Aircel was a low cost operator in TN but now even aircel is costly.All in all the situation in TN is like if you want good quality,you need to pay high money,if you want low tariff you would need to put up with low qos but in North India consumers are enjoying good tariff as well as coverage.I am really happy that Reliance Jio is coming to chennai.Infact I have heard that they are planning to make their debut from south india.Its a very good move if you ask me,in TN there is a desperate need for a low cost operator as well as a low cost broadband player.Reliance Jio would be the perfect fit for as a low cost operator as well as broadband player.If reliance jio gets its qos and pricing right in TN they can be a smashing hit.Infact I believe that the entry of jio might trigger a fresh price war in south india which has been long exploited by avoid.

      • Darshan February 23, 2014 1:09 am

        @Rama
        Really are you expecting tariffs of Jio lower than aircel.I dont think so bcuz after all its buiseness & no businessmen will think to run its organisation in loss…Its clear that if Jio provides such low tariff it will definately be in loss due to high investment in fitting towers ,cables, outlets,advertising, spectrum & cc too!
        So dont.b in a thinking that Jio price will be lower than that of aircel but QoS will definately b better than aircel or bsnl

        • Rama February 23, 2014 9:05 am

          @darshan
          hey bro even I know that no telecom operator can survive with low tariffs but aircel is no longer cheap or ateast its not as cheap in TN as its in other states,base tariff for calling is as high as 1.6p/sec for aircel.I know that even Jio will increase tariff but when they launch their service atleast for 4 to 6 months they will have low tariffs to attract customers and then they may increase their tariff.Apart from this if in those 4 to 6 months when jio will have low tariff if a lot of people end up buying a jio sim,then even other operators would cut prices,I aint telling that after jio comes tariffs are forever gonna remain low but atleast for 6-7 months after jio debut I expect them to have low tariffs and my mobile bills for those 6-7 months could be low :p.The real reason why avoid has been keeping sky high prices in TN and kerala and A.P as well as karnataka is severe lack of competition.In north indian states you have operators like loop,videocon,uninor etc for low tariff but in south india there is only uninor in A.P but that also doesnt work well.The real reason why BSNL is still somewhat popular in south india is because in case someone needs a low cost medium quality operator,BSNL is our only go.Thats why Tharun George and I in my other mobile use BSNL.In such a market if jio gives cheap offers and medium quality for even 6-8 months,I am sure they can attract a lot of cutomers.Atleast I ll be one of the first to port.Apart from all thismany operators in chennai are soon going to lose their licences and jio as usual is going rocket spectrum prices.So they ll have to use the 1800 mhz band and increase opex or give high amounts in 900 mhz band and increase capex either way money has to be spent.I am pretty sure that if jio would not enter TN operators like Airtel and Aircel would have increased tariff even further.But now since Jio is coming I can expect traiff to go down from current level and infact a price war to take place thats why am I happy that jio is coming otherwise trust me bro if jio would not be coming its entirely possible that airtel and aircle might have increased their base tariff to 1.6 or 1.7p per sec after they have for long been exploiting south india.For the last time bro aircel is no longer cheap over here in TN they are at par with airtel in tariffs.May be aircel is till cheap in maha but They have long back started milking money from TN.If you read comments you must have notices how S.Sudahkar and I had long ago made mention of aircel not being cheap

          • Darshan February 23, 2014 11:50 am

            Ohb I never knew aircel is so much costly in TN…
            actually aircel uses vodafone network in maha to provide its services….n here tariff r very low of aircel….1.of my uses aircel he was saying me that he was getting 2.5gb 3G data for 147rs!!..so I said u that.jio pricing will b not lower than aircel…n yeah we can njoy low pricong of jio for 6 months or 1 year atleast…..

  • idea888 February 22, 2014 1:07 pm

    @yogesh . from which circle ur??? tata docomo still facing problm in mumbai of disctnn. any setting foe that
    packs kya hai 500mb tak mumbai mai??

    • Yogesh February 22, 2014 2:00 pm

      I am from : Aurangabad city Maharashtra State. For tata docomo i use apn : tata.docomo.dive.in . Really no disconnection in last 10 days for tata gsm : Docomo n virgin mobile. *141# :TATA DOCOMO GSM USSD. I got 500 MB 2G @ 15rs in my both sim.

    • Darshan February 22, 2014 2:13 pm

      Yogesh I think is from maharashtra circle…in maharashtra TD is working perfectly fine.No disconnection .problem n setting r default 1 which company provides

    • Yogesh February 22, 2014 2:48 pm

      I m from Aurangabad city maharashtra state. N really tata gsm : both docomo n virgin mobile work fine . Since last week no disconnection problem.

      • umesh February 22, 2014 5:57 pm

        I use T24 and 40 minute disconnection is still on !

        • Yogesh February 22, 2014 7:58 pm

          @ UMESH ,really T24 still work ? Can u please give me their net pack details ? U still get rs95/4GB ? N where i can get new sim of T24 ? Please do reply . i m from aurangabad n u ? N in my android phone with manual settings i dont face auto disconnect problem , but with nokia n pre installed setting i do face it. Please reply.

          • umesh February 23, 2014 7:23 pm

            Yogesh u will get T24 sim only at BigBazaar (i brought it from Ulhasnagar BigBazaar) T24 net Packs: 98rs 1gb 21days/126rs 1.25gb 30days/149 1.50gb 30days.even i use Android Mobile but i Face 40Min auto Disconnection

  • idea888 February 22, 2014 1:02 pm

    @ss, saurabh, esmail can idea launch 3G in mumbai in next 2-5 months. anybody using idea 2g in mumbai ???? speed how much.? less peoples using idea 2f . so less cogenstion in internet..

    • Darshan February 22, 2014 2:10 pm

      How can it?
      Idea still not having 3G license for mumbai…but if u use idea sim of maharashtra circle then u get 3G coverage of airtel in mumbai

  • Mahmood Junaid February 22, 2014 10:06 am

    Heard a news that bsnl is planning to convert all 2g towers in kerala to 3g… anyone knows about it?

    • sugu February 22, 2014 5:26 pm

      @mahmmod junaid. haven’t heard of it… that would be great !!! In my town, !dea 3G (Kottayam, Kerala) fluctuates toooooo much… so!e times its 700+KB/s while some times its just a mere 18kB/s … BSNL on the other hand doesn’t fluctuate much and I get 150-350kB/s at all times..

  • Rahul February 22, 2014 3:00 am

    Idea Cellular please start 3G services as soon as possible in Delhi NCR circle, so we can enjoy high speed internet on quality network.

  • Yogesh February 21, 2014 10:25 pm

    Tata docomo 3g In maharashtra: 11rs/30 min. Previously it was for 60 min. *141# : USSD .

  • Yogesh February 21, 2014 10:24 pm

    Tata docomo 3g In maharashtra : 11rs/30 min. Previously it was for 60 min. *141# : USSD .

    • umesh February 22, 2014 9:32 am

      in my area there is no 3g coverage what will happen if subscribe this pack? or after subscribing this pack 3g network will show?

      • Yogesh February 22, 2014 10:29 am

        @Umesh: if u no 3g coverage of Tata @ ur place don’t use this 11rs pack. Better go for BSNL 3g: 139/1GB. n for Tata 2g: 6rs/30 days: ratecutter: browse with 20p/MB=1rs/5MB. Since last 10 days no auto disconnect n speed s good for Tata gprs. I got 500MB 2g /15rs: *141#: ussd

  • bharath kumar February 21, 2014 9:08 pm

    please first update your edge service with latest equipment, otherwise speed is down, now i am getting 40-80kbps, please update it too 160-220kbps, otherwise no one can use u r internet service.

  • rohit February 21, 2014 8:39 pm

    idea network is wrost network in up east,,,,vodafone is better than all other,,,i love vodafone,,,,,,,it gives high 3g internet speed n nice calling pack

    • aman February 21, 2014 10:11 pm

      despite that… you can show your love for any indian firm like bsnl, airtel , reliance or tata… Vodafone and uninor like company are draining out our money to their country… use and promote indian goods as much as possible.

      • SS February 22, 2014 4:17 pm

        Oh please, thats all nonsense. Look how much they invest in our country so why they will do business without taking any profit and FYI Vodafone India Ltd sends limited money to Vodafone group.

        • Sahil Shah February 23, 2014 12:12 am

          Exactly… They are investing a lot of money in our country plus employment for our people. And if their service are better than our so called local players then why not use them. We need to learn from them.

  • Ramuj February 21, 2014 7:43 pm

    Umm! is there a conspiracy to kill all Ullus pan India using radio wave? 8-O

    Animal activists, bird lovers, where are you? They are going to destroy our ecosystem!! :evil:

    Well as far as I know, yongsters in India are also well known Ullus in their family (at least I am). :lol:

  • jainodin shaikh February 21, 2014 6:44 pm

    idea should re-launch unlimited 3g for 30 minutes @ Rs. 10/- no matter if the rate is increased to @ Rs. 15 or 20.
    Now I am enjoying idea 3g 4GB @ Rs. 449/- in Jalgaon

  • Saurabh February 21, 2014 5:31 pm

    Current Idea 3G offers in Haryana on my number:

    Rs.77- 500 MB 3G for 30 Days + Rs. 25 Talktime.

    Rs.126- 1GB 3G for 30 Days + Rs.50 Talktime (This offer came back after sometime). No 2G offers. :)

    Voice- 197= 800 Mins Local+STD for 28 days. Useless for me… Hate calling.

    • SS February 21, 2014 5:38 pm

      idea 3G offers in UPE,

      3G speeds on all 2G packs! Enjoying!

      • karandeep singh February 21, 2014 8:20 pm

        how to activate these offers? In punjab Rs 29 gives 250 mb 2g data 250 mb for 28 days and Rs 46 gives 1gb 2g data for 28 days by dialing *122# , but donot know how to activate. when i try always the answer is invalid [empty] response’

        • SS February 21, 2014 9:59 pm

          Just recharge with those values and wait for 4 hrs for the benefits to be credited

        • Yogesh February 21, 2014 10:20 pm

          @KARANDEEP SINGH : Dial 12125 from ur idea no n select option 3 : internet offers. N select ur special internet offer : in few sec it will activate by deducting balance in main account. *125# : to check internet balance.

        • Saurabh February 22, 2014 8:53 am

          @Karandeep Singh,

          Just do what SS told. You won’t get benefit instantly. In Rs.46, Idea gives 225MB for 9 days in Punjab and if you have offer showing like you said 1GB for 30 days in 46, so you will get extra benefit of 799 MB + 21 Days validity in next 4 hours. Then you can check your data at *125# (It may or may not work as Spice had its own menu for data checking, so confirm with customer care first or just connect and disconnect to know remaining data). In Rs. 29 pack, they give 145 MB for 6 days normally, so under offer you will get extra 105 MB + 22 days validity in upto 4 hours. I hope you get it.

          BTW Idea 3G will be available in Punjab by second quarter of FY15 i.e between July-September this year.

          • SS February 22, 2014 11:35 am

            Yup, Saurabh the USSD codes for balance enquiry and other stuffs are much different on Idea Punjab. Even to check balance we need to dial *771#(i don’t remember exactly…..) but for IDEA UPE it is now *121# (formerly *123#). For Airtel delhi and all india- *123#

        • SS February 22, 2014 11:32 am

          FYI,
          Idea Cellular is very backward in information technology and customer services. They are utter dumb in those respects. They are masters of 3G services but still need to focus on QoS which cannot be matched with Airtel, the world class operator and many agree with it. It makes me even more proud that an Indian brand provides such services better that British MNC Vodafone.

          • Saurabh February 22, 2014 7:31 pm

            @SS, Agree. Idea is really a backward company in IT and Airtel is always on forefront due to their think tanks who spend hundreds of hours thinking how to better the product range and how to simplify things for end consumers and they are also good at intimating this to user. Idea has just recently entered the fray of best offers which Airtel had from 2 years. Idea has a long way to go. Few months ago they feel like a company with only telecom services limited to voice and data and recharges. Nothing extra like Airtel which has Airtel Money or My Account which is best among all operators. Idea’s website is also old looking and their online recharge system also don’t attracts you much. Still a long way to go for them. Idea’s think tank really sucks when it comes to IT.

            We have good 2G/3G on Idea network in our areas but in many circles they lag in service quality and my neighboring state Punjab is also one of that as Spice had managed networks poorly and Idea still have to invest a lot in infra there to better services. In terms of data, people avoid using Idea in Punjab and these days Airtel also sucking there. I hope they efficiently use the spectrum recently won in Punjab circle to better the services. The people I met who use data more are on Vodafone in Punjab and they are showing more growth against Idea or Airtel. It’s time for Idea to rethink and better the services in areas where they are lagging.

            But everything is fine in Haryana circle. Next year, their license in our circle will expire in Nov 2015 and I think they will take it back as this is a circle with lesser demand of spectrum in 900 MHz.

            • RK February 22, 2014 8:56 pm

              100% agree. take case of AP . They have much better coverage than Airtel but little things like internet ping, Customer care quality is nagging problems. For same issue email cc and on call cc will have different responses. They need to take care of there management otherwise it will be waste of such wonderfull infrastructure.

            • SS February 22, 2014 9:21 pm

              Yup, my friend ported out of Idea Cellular to Vodafone Punjab because of the sucking service. It is really surprising to see Idea Punjab providing degraded service. Severe call drops and sluggish internet. Idea seriously needs to focus on its operation in Punjab circle.

              Airtel is improving in my circle UP E and the signal has now improved. Good to see that but bad to see no 3g here. Here, Vodafone tops in private operator providing best QoS here and as usual BSNL still sucking. And are you able to dial a toll free no. from BSNL? I am not, it says “the dialled no. doesn’t exists…”

      • Arun Chandran February 21, 2014 8:25 pm

        @SS & Saurabh
        Idea offers for me in Kerala
        For internet- Rs.31- 500 MB 2G for 30 days. Rs.98-1.5 GB 2G for 30 days.
        Rs.123- 1 GB 3G for 30 days.Rs.249-2.5 GB for 30 days.
        For voice – Rs.98=450 local minutes for 30 days.

        • mathews February 22, 2014 2:39 pm

          how to activate 500mb pack for Rs31 in kerala ?
          Now getting only 150 mb for Rs29

        • Akhil Mohan February 22, 2014 10:07 pm

          True. Idea is the best ISP in Kerala. QoS is also excellent .

  • Sid February 21, 2014 4:34 pm

    When is Idea starting its 3G services in Punjab?

    • SS February 21, 2014 5:39 pm

      I don’t know exactly but by the end of the year

  • chaitanya West Bengal February 21, 2014 4:02 pm

    Ullu kon hai?? Customer to ullu banta hai , or Every company public , I mean customer ko ullu banata hai.
    Idea giving a good browsing in 2g mobile but downloading is only capped with 40kbps (4-5Kb).
    So “knowledged people ko Ullo banao” .Plan.. Whats a Idea SirJi.
    In my Area the network time for idea showing a 1h30min slow than IST maximum time in a day. When I spoke a customer care man, he said that u r mobile time is in problem, “oh god , how can I say that I know everything about the mobile clock and a network sync time????”
    Even I adjust the time and turn the automatic time on then get 1h30min less time showing for last 1month, But some time at least 3-4 hours a day it shows a right time.

  • aashu February 21, 2014 3:35 pm

    these days idea increasing the rates of 3g promotional offers in u p west previously 1gb was 126 its now 154

  • Yogesh February 21, 2014 3:32 pm

    *800*3# : Get Idea 3G 250 MB/25RS/5 DAYS. *122# : IDEA SPECIAL OFFERS : 3G 1GB/124RS/month. 2G : 52RS/500MB/month ; 151RS/2GB/month. *800*2# : 2G 500MB/RS25/5 days. In Maharashtra : Idea rank 1 with 1.8 cr users. FTT ON : 35 n 55.

    • umesh February 22, 2014 6:01 pm

      Today bought a !dea sim specially for 3g in maharashtra but after coming home.when i read inside the paper(which was inside sim pack) i was shocked to see the call rates 2p/sec local and std at 2.5p/sec. dont know if i will get offers like yogesh

      • Darshan February 22, 2014 6:19 pm

        Arwe dont get shock they are temporarily written when the sim starts u r call charge will be 1.5p/s for others n 1.2p/s for idea to idea…
        N yeah what yogesh is getting offer many of them r getting u c for this all numbers below if uget the offer
        Call 12125 n select internet offer its actually 3 numbered
        or
        dial *121# n c best offers
        or
        dial *122# n c there too…
        I will remind you something when I took airtel sim around 3 yrs ago every1 was having base rate 1p/s…but on its cover itwas written 1.5rs/min!!
        I went n fought there but they said its nly written when it was printrd but base price(that time) was 1p/s

  • Esmail February 21, 2014 3:17 pm

    Is Idea planning to launch FD-LTE on 1800MHz in the mere 2MHz it won in Mumbai circle in the last auction? Since it doesnt have 3G license in Mumbai, and they are claiming to provide internet Pan India, this can be the only way.