Idea Cellular, latest entrant in Kolkata & West Bengal telecom market cuts down STV Cost and comes up with some new Special Tariff Vouchers to offer cheapest mobile telephony with the call rate of just 1 paisa/2 seconds in GSM mobile service segment.
Tata Docomo who entered the Kolkata & Bengal circle similar time, has bagged more customers than Idea Cellular. Idea has relaunched all of its previous power coupons at a cheaper rate. Now Idea offers local call rate 30 paisa/min or 1paisa/2 seconds at Rs.23 and Rs.28 respectively. Apart from CDMA operator MTS India, Idea cellular in these two circles becomes the cheapest call offering operator with all new STVs.
Idea's all STVs Details:
| Price (Rs) | Benefit | Validity |
| 23 | All Local Calls @ 30p/min | 30 days (for Per Minute Customers only) |
| 28 | All Local Calls @ 1p/2s | 30 days (for Per Second Customers only) |
| 33 | All Local Calls @ 30p/min SMS benefit: 1st two SMS@60p next 100 (local & national) SMS free | 30 days (for Per Minute Customers only) |
| 46 | All Local Calls @ 1p/2s SMS benefit: 1st two SMS@60p next 100 (local & national) SMS free | 30 days (for Per Second Customers only) |
| 11 | Unlimited Idea 2 Idea local calls | Up to midnight |
| 249 | Unlimited Idea 2 Idea local calls | 30 days (for all Customers) |
| 19 | 85 Idea 2 Idea local minutes | 15 days (for all Customers) |
| 39 | 250 Idea 2 Idea local minutes | 30 days (for all Customers) |
| 25 | Full talk time (to be used in 30 days) | 30 days (for all Customers) |
Idea Cellular took another initiative to solve network issues, call toll-free Idea customer care service 12345 from your Idea connection, and choose the option to record your feedback after the beep sound record your address, building name and area. Idea will take care to solve your network problem.
