IDEA Cellular’s New Campaign : Fuel Price Up by 70% 3G Price Down by 70%

Idea Cellular one of the most aggressive operator in 3G marketing  has come up with its yet another innovative advertisement campaign which is recently  thrown on digital space with new punch line “Fuel Price Up by 70% 3G Price Down by 70% !!”.

The icing on the cake is depiction of the simplicity in Idea Cellular’s refreshing new campaign as all earlier campaign by the company’s brand ambassador — Bollywood star Abhishek Bachchan.

Idea Cellular has been in the front runner in its 3G campaign since its inception and has always brought out new ways to showcase their products and service. In the recent past we have seen many catchy ideas transformed into ads.

This time they are going to highlight that with the effect of inflation, the prices of everything going up over just like Fuel Prices in India going up day by day and Idea Cellular pointing out it with new punch line  “Fuel Price Up by 70% 3G Price Down by 70% !!”.

The new campaign has been executed well as recently  all 3G operators, including Idea Cellular slashed their 3G/HSPA data tariff to a new level of affordability as we shared on TelecomTalk.

At the end of the day, what really matters is the affordablity and availability of 3G services across the country and whether people are really interested in migrating from 2G to 3G with the quite costlier 3G compatible handsets and tariff as compared to 2G.However Idea also launches some 3G handset starting at Rs. 5850 to boost adoption of 3G services among its subscribers in India.

Anyways, how is the New commercial guys? Do let us know via comments.

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  • Amit Pandya November 3, 2012 4:24 pm

    Here at Gujarat I am now getting only 20 minutes, on that Rs. 10 3G pack, as I was unaware my Rs. 30 got cut, but I am happy that I am getting 5-6 MBPS average and maximum I have got 8.64 MBPS, it’s fantastic.

  • IdeaCellular July 18, 2012 12:53 pm

    Wasim :
    IDEA 3G is crap. I hav recharged Rs. 245 for 1g on 26/6/12. Even after giving repeated complaint it’s not been activated… Idea has a worst service..

    Dear Sir,

    We regret the inconvenience caused to you. May we request you to reply to us with your complete account details such as Full name, mobile no., alternate contact number and the type of Inconvenience you are facing. Also mention the token ID 205IC255992 in the subject.

    Idea Cellular

  • sachin July 11, 2012 2:48 pm

    Every private operator is thief…

  • Idris July 11, 2012 12:36 am

    Idea 3g is not good always down in Pune….Go for Vodafone 3G but the only issue is Vodafone are thieves they charge roaming in Mumbai.for Mahrashtra customers…

  • R R Kumar July 10, 2012 11:50 pm

    Aircel is a small operator. Reliance and airtel are better.

  • Wasim July 10, 2012 11:21 pm

    IDEA 3G is crap. I hav recharged rs 245 for 1g on 26/6/12. Even after giving repeated complaint it’s not been activated… Idea has a worst service..

  • kamlesh mehta July 10, 2012 10:40 pm

    Hardik Shah :
    This add must be atleast 2-3 weeks old in Hyderabad.

    Time nahi pucha hai, how is the New commercial pucha hai, read again.

  • Asit Paul July 10, 2012 8:57 pm

    Aircel is not best in North East, rather its the most congested network.

  • varun July 10, 2012 8:15 pm

    aircel is best. reasons are:-
    speed is most according to your post, also its the cheapest even from reliance evdo(3rs less)…video calling is good. aircel brand embassadar is our India Captain MS DHONI..aircel is king of chennai, tamil nadu n north east areas where others are bad, tata docomo can also be used if aircel not available in area.

  • Hardik Shah July 10, 2012 8:12 pm

    This add must be atleast 2-3 weeks old in Hyderabad.

  • SHIV July 10, 2012 7:28 pm


  • akhilesh July 10, 2012 7:01 pm

    Idea/Airtel/Vodafone 3G 10GB/4Mbps = 1500rs
    bsnl 3G……………..10GB/4Mbps = 1099rs
    Reliance EVDO………..10GB/3Mbps = 1000rs
    Aircel 3G …………..10GB/7Mbps = 997
    Bsnl Broadband{UL}……20GB/4Mbps = 1350rs

    Just Check it Out Why We go for Idea/Airtel/Vodafone
    Rate is 25% still High than another oprater

  • Venky July 10, 2012 6:35 pm

    Well said at last coverage should be acceptable it doesn’t matter how well they advertise their product final result should be how well they deliver their quality to the consumer.