RCOM is ready to launch new advertising campaign for its nation-wide GSM services to attract the youngsters and is believed to be on the verge of signing Bollywood star Hrithik Roshan as its brand ambassador.The Bollywood hunk, the brand new face of the Reliance mobile network, urges fans and subscribers of the service provider to never leave anything unsaid or undone… “Just pick up the phone, don’t wait… go for it!” is what Hrithik’s quotes in the new commercial.
According to sources, Reliance Communications is planning a Rs 150-crore media campaign for its GSM services featuring its new brand ambassador, Hrithik Roshan. Sources said the company is in the final stages of signing an endorsement deal with Hrithik, who would be the official face for the company’s mobile and telecom businesses.The new campaign is expected to be on air in the first week of June.
This is Reliance Communications’ first advertising campaign for its GSM service, which was launched on commercial basis in January 2009 and has since then added over 13 million subscribers. The company is targeting 100 million subscriber base (GSM and CDMA) by the end of this fiscal.
The celebrity brand endorsement business in India is pegged at about Rs 1,000 crore, including star appearances and events. Last year, cricketer M S Dhoni, Shah Rukh and Dipika Padukone were among the top celebrities endorsing maximum telecom service.
Joshua June 5, 2009 at 9:13 am
How many have so far gone for it?
what is the message MR.HRITHIK ROSHAN are you trying give ?
He calls & hangs up in such style as if he’s doing a favor to the world Phuker Besides whats the message ?calling a friend after 10 long years from a reliance gsm phone is that a message?BOND ? James BOND or calling his x girl friend over his reliance gsm and she screams is that a message?
No talk plucking talk on GSM Network phukers how the phuck you guys are going to convey your message!!
Tarun June 3, 2009 at 11:07 pm
Sure will look into it
suggestions are welcome you can mail us from the contact us page we will look into it 
Emad June 3, 2009 at 11:04 pm
you should put some polls also regarding service providers tariffs and network or other issu i think it will help telecom operators also
Tarun June 3, 2009 at 10:56 pm
Fine ,will enable it for few days let’s see how people take it
Emad June 3, 2009 at 10:48 pm
everyone can share and solve problems each others
people can get best service provider. and telecom service provider can also find their faults and they will improve their services an
unknown person can get help by sharing their problem
but after it you also have comment moderation system if u think any comment as abusive don’t publish it
put some polls also regarding quality and other facts of services
after all i want to make clear it that i am not forcing you to enable it.
it is just and advice only
Tarun June 3, 2009 at 10:27 pm
give me 2 solid reason why you think that complaint desk should be enabled !
Emad June 3, 2009 at 10:21 pm
but i never seen it there people are abusing any operator without any reason in the whole talk any talk not came out in abusing category made by users on Coplaint Desk
your thinking way will be diffrent
Emad June 3, 2009 at 10:09 pm
hmmm as your desire
Tarun June 3, 2009 at 6:55 pm
Complaint Desk didn’t made any big impact in TT’s point of view some people were abusing certain operators for no reason which cannot be tolerated
Emad June 3, 2009 at 6:46 pm
@admin why Complaint Desk page has been removed from this site?
Rahul June 3, 2009 at 4:00 pm
Hrithik is fooling us
and advertising for india’s lowest and worst network reliance gsm
Anthony June 1, 2009 at 11:45 am
Money will be deducted from your credit card
Dennis June 1, 2009 at 10:26 am
@Duane
How is the money deducted from my mobile balance (talktime) ?
Duane June 1, 2009 at 10:18 am
@James
Hi James here are the keywords for MCHECK services on AirTel:
Postpaid Bill Payment: Pay your outstanding Airtel mobile bills.
SMS Pay Airtel to 543219 – Toll Free
Prepaid Recharge: Recharge your Airtel prepaid.
SMS Pay Airtel to 543219-Toll Free
Pay Home Phones & Broadband Bills : Pay your Airtel Fixedline & Broadband bills.
SMS Pay Airtel to 543219-Toll Free
Flight Tickets: Book through Make My Trip
SMS “Fly Source city Destination Date” to 543219-Toll Free
Movie Tickets: Book through Book My Show
SMS “Movie Language Date no of tickets” to 543219 –Toll free
Delhi Gurgaon Toll Tag Recharge: No hassles, no queues, recharge your Toll Tag from Anywhere, Anytime.
Simply SMS Payfor DGToll to ‘543219‘
Biswas June 1, 2009 at 12:11 am
guys dnt think fellow indians r fool !! ppl here believe in good netwrk n cheaper tariff, R-GSM came wth 2nd option, in kolkata their netwrk sucks! even i think ‘suck’ is nt d proper word to describe its poorest ntwrk – Network is alwz busy or Error in ntwrk connection!! i jst cant bliv how MTS ntwrk is so good!!
Hritik may endorse R-GSM , ppl wll nt goin to take R-GSM connection for enjyinh his charisma on a poor ntwrk !! R-cdma is bttr but Anil ambani came as a biggest thief, VAS deactivation is jst not possble by customers, Care is alwz busy !
Nisha May 31, 2009 at 11:13 pm
See i chose the telecom operator by looking into the plan details and how efficient the calls rates are not by looking into who is promoting i entirely agree with Duane
James May 31, 2009 at 10:12 pm
@DUANE
How to use MCHECK ?
emad May 31, 2009 at 4:22 pm
correction in above comment
students pocket money
emad May 31, 2009 at 4:08 pm
@ Deepak can u tell me the date when reliance launched Rs. 500 phone?
if you are going three or four years back you can say and everyone feel reliance as a awesome service provider and their best offers! but after cutting reliance cake reliance infocom segment fall in AnilAmbanees lap and till the time reliance customers are facing daylight robbery
i was also a reliance fan in the time of MukeshAmbani but when i saw that Anil Ambani is started looting i thrown my connection
last year reliance gifted free postpaid mobile hansets to college students in mumbai and sent them around approximatly Rs.1500 bill and snatched students
and handset cost was not more tha 200 Rupees so you think about reliance folks how much they go down for earning money
Deepak May 31, 2009 at 10:41 am
@Duane, Why u hides or not mention the Sharukh Khan ad campaign of Airtel?? you mention MS Dhoni(Aircel) and Dipika(BSNL) but forget the SRK(airtel)! Why?
The Celeb adverstisement started by Airtel and u dint want to talk on that!
It seems that you want to say that if Airtel did that is good and if other do that is wrong!!
If you really think that its vest of mony to sign the celeb for ad campaign, im agree on that its really good thing to use that money on Network and as all other operator Airtel also need to do the same in Mumbai and Maharshtra,where it is most congested network,
But don’t use the double standard on this. You also write the ad of common man by Airtel in your comment, but you know Airtel still charging Rs.1.50 for SMS while in Roaming hence they has all India pan network! Its not in the interest of common Man!, The state operator charging very less from airtel !
The Roaming call charges are same in all operators so nothing special with airtel, airtel also take the same, not less for common man!
emad May 31, 2009 at 7:31 am
well said Duane i think government should ban these type of celeb advertise in companeis should use this money to improve their quality of services and lower rates it will attract a customer more than a celebrety ad.
but reliance is thinking to fool people only If Hritik roshan shows reliance as india’s no.1 network but people is experiencing the network they cant make a call if they are in the lower seagment
in their home
so people know the celebreties and advertisers want only money and celebrety is fooling their fans and earning money
DUANE May 30, 2009 at 9:36 pm
I feel that TELECOM COMPANIES should stay away from roping in SUPERSTAR CELEBS such as M S DHONI (Aircel), DIPIKA PADUKONE (BSNL) etc.. customers are not fools to purchase a telecom service on the basis of what the cine stars have to say…
Instead Telecom companies should use the same money to ENHANCE THEIR NETWORK COVERAGE, or introduce INNOVATIVE VALUE ADDED SERVICES or simply BRING DOWN TARIFFS to say 10p (Local) or 25p (STD) … in keeping with A RAJA’s comments [read following post]
Should the Telecom companies *still* feel they need a CELEBRITY ENDORSEMENT they should use a “COMMON MAN” superstar to bran their products & services – just as AIRTEL has done with the MADHAVAN – VIDYA BALAN combination in the various commercials;
- Roaming @ Re 1 (incoming)/local outgoing)
- STD @ RS 1.50
- MCHECK to pay Bills while on a Train Journey
- Easy to activate/deactivate VAS – send START/STOP to 121