Though this is quite an old news, TelecomTalk wanted to Throw a Light on this again .
From few years, we are aware of Telecom Operators charging special rates for SMS on particular days like festivals and occasions calling it as “Special Day”.
On special days,inspite of Offering some ‘Sweet’ like offers, Top GSM Operators are charging for every SMS which you send on this ‘Special Occasion’ .
The Telecom Pioneers in India Airtel, Vodafone and Idea are Celebrating this Special day with great spirits today being friendship day, every local SMS is being charged at Rupee 1, starting from 00:00 Hours of August 1 (Today) irrespective of any free SMS Plans which you are in.
The Special Charges will Override the Existing Offers and Tariffs, 24 hours a day.The Other Special Occasions being New Year Day, Valentine’s day, Diwali and New Year Eve the special charges apply.
Some of the Operators have Notified about this “Money Making Day” via SMS, and some have mentioned about this in their official websites, and Few of the operators without any Prior Notice have started charging.
Vodafone and Airtel has made it Clear, by Stating its Special Offers on Special days in its website

It is interesting to see many of the Operators like BSNL, MTNL, Reliance (GSM/CDMA) Aircel and Tata Docomo are not Charging for Friendship Day and going Friendly with Customers.
Why do you Think Big Companies like Airtel, Vodafone and Idea enforce Special Tariffs on Special Occasions like Festivals and Events?
1.To Avoid Network Congestion (To Keep their System 24×7 Up)
2. To Make Customers Feel Special about the Day. (To get a Feel “My Close Friend wishes even though It’s Special day and Paying Re1 for Wishes )
3. A Clean Money Making Opportunity making use of collected ‘special amount’ to give bonus for their employees and make them happy
4. Following government regulations (if, any)?
How many of you are considering this as a break to your fingers, sit back and enjoy the day without mobile (staying out with Technology)?
How Happy or Frustrated are you to witness this special day with special tariffs called by our beloved Mobile Operators in India?
Were you able to Wish your Friend on This Occasion of Friendship Day? How Many of You have Virtually Celebrated the ‘Friendship Day’ a Day Prior (to avoid SMS Charges)?
Having Said All These, We Hearty Wish our Beloved TelecomTalk Readers a Very Very Happy Friendship Day!

Shreyash August 5, 2012 at 8:59 am
Airtel should be a bit customer freindly they charge for evrytin evn wn we cal d customer care executive they charge…i hve nt touchd my phne since mrnin..cuz wn i have pk dy shuld nt charge me..+i aldready wishd my frns ystrday
Aaditya August 2, 2010 at 10:09 pm
Yeah man..!!!! Most of my friendshp day sms’s failed 2 deliver or reached dere destinatn abt 4-5 hrs late…RGSM succckkkksssssss big tym in Mumbai..!!!!!!
Rajesh SINGLA August 2, 2010 at 9:13 pm
I am sending lots of msg yesterday on Frndship day,,,i have not xtra charged pay…My network is DOCOMO…
dUAnE August 2, 2010 at 5:06 pm
@Shilpa Mondal
Its applicable for DEL and AP – AIRTEL did not charge extra on 01 AUG (FRIENDHSIP DAY) – customers using RC88 (DEL) and RC77 (AP) were charged through the 15000 FREE SMS (ie 500 SMS PER DAY) and not debited later.
@PAROTOSH – Airtel’s Rs. 88 sms scheme in working today in New Delhi circle. Maybe the information (image) hasn’t been updated by Airtel.
@SHILPA MONDAL- You will get charged in few hours from now wait for this day to get over a surprise package is waiting for you who knows later tonight you will be charged in bulk from Airtel
Gourav August 2, 2010 at 2:46 pm
Reliance is very good in their schemes,But firstly they should improve their gsm network.
vicky August 2, 2010 at 12:27 pm
yesterday i enjoyed sending sms with my aircel as i hav activated the 200 sms pack 10 days ago. thank u aircel
Aman August 2, 2010 at 11:07 am
I believe all providers have been given the option of picking up 5 days for SMS blackouts/ circle by TRAI. hence in each circle the days will be different. All operators are given the option of using these days for their benefit. So it might happen that in Mumbai its friendshi day while in other circle it might be vishu or Durga pooja or Lohri. Check your operator for different circles.
rajiev August 2, 2010 at 8:46 am
reliance is best,but i m now tataindicom postpaid customer any idea about free sms on blackday
-!GS!- August 2, 2010 at 3:18 am
i sent Yesterday.. 500 Sms’s.. bfrom Reliance mobile.. 2 all my frndz.. and family cirle.. on dis speail occasion..
who needs airtel and vodafone ??
ain’t reliance is a big player ????..
Itz pan india.. and have best CDMA network
-!GS!- August 2, 2010 at 3:15 am
m happy wd reliance sms pack..
arif August 2, 2010 at 2:32 am
reg sms charges – regular or on special days, airtel and vodafone are the biggest chors. they are looting customers. it is a know fact that cost of delivering sms is just half paisa and inspite of that companies like airtel and vodafone are still charging rs.1-1.50 as regular sms tariff. this is nothing but fraud. what is TRAI doing? sleeping? seems they have got under table to ignore this blatant charges!
zareef August 2, 2010 at 1:14 am
Airtel & voda they dont care abt customer
ARS August 2, 2010 at 12:57 am
@Saumik
please tell us, if you know any sites for U.K. from India like way2sms.com
Raghu August 2, 2010 at 12:45 am
@Sandy
Airtel charges are always higher than others for their network especially.
Sandy August 1, 2010 at 11:47 pm
Airtel, Vodafone and Idea shares the same infrastructure may be that is why they are more afraid of network congestion and trying to avoid any network problem. In Mumbai, there are lot of corporate customers on Airtel and Vodafone network. So to avoid any kind of network issues their rates are high.
But doesn’t make much difference because friendship day is mainly celebrate between college students and they are having Tata Docomo, Aircel, Videocon, etc., connections.
Let them charge premium amount for premium customers. They always try to get more and more money from their premium customers.
Saumik August 1, 2010 at 11:30 pm
The best solution to avoid all those Corporate
beggars*is way2sms.comIts free 24X7 for 365 days…
Raghu August 1, 2010 at 11:22 pm
@Anirban
you are right Reliance GSM and Reliance CDMA rocks in msg offers and roaming.
Anirban August 1, 2010 at 11:02 pm
I m sending 112 sms till now & all r deliver soon..max I wait 1 min for delivery report…means no congestion
Reliance GSM rocks (sms 1p)….no blackout day
My friends wish me after 12 (2nd aug)!!!lol
Just for a special day these big company (Airtel,Vodafone) earn more money & we consider it just for good service. Only MNP can give ans but don’t know when it ‘ll start…though 31st oct 2010..but I m sure its again delayed to next year.
Shoeb August 1, 2010 at 10:26 pm
Well i am using tata docomo and i am not being charged for any sms..
pramodh August 1, 2010 at 10:24 pm
Bsnl in 2008 they were not charged for sms during festivals also , but later they copied from private operators and charging. Even for per second billing every one chaged to 1paise but bsnl still 1.2paise
Rajesh August 1, 2010 at 10:12 pm
these are blackout days and are different for different operators in different circles.
ashish August 1, 2010 at 10:00 pm
vodafone is not charging in delhi toooooo
Chethan Thimmappa August 1, 2010 at 9:17 pm
@ishams
I tried to write in General.. Not Meant to Mislead.. We Found Some Airtel users Complaining about SMS Charges…
ishams August 1, 2010 at 8:49 pm
Airtel not charging extra in kerala,only charges based on the existing tariff.I think the authore trying to mislead readers.
Punit Pandey August 1, 2010 at 8:25 pm
I would call it “cheating customers”. So sorry for all these big companies
Srihari August 1, 2010 at 8:11 pm
Aircel is Charging in Andhra Pradesh, i hate these operators – they are not allowing us to send wishes to our friends & Relatives.
Mani krishnan August 1, 2010 at 8:08 pm
Vodafone is not charging for sms in Kerala
Also DOCOMO not charging in bangalore….
Its really great that it not charge
seenu August 1, 2010 at 7:25 pm
Airtel operators are beggars so i don’t mind giving them RS 1 for sms on this special day.
Pronobendu Nandi August 1, 2010 at 6:51 pm
For free sms service Reliance CDMS and GSM are best. It gives us 365days free sms. Though its sms service not very good. But considrable…
Paritosh August 1, 2010 at 6:32 pm
@Shilpa Mondal I am being positive however all of my friends who have this sms service activated aren’t being charged. Maybe they changed the TOS.
rajiev August 1, 2010 at 6:03 pm
@Keshav Jha
aur kya
Keshav Jha August 1, 2010 at 5:31 pm
Ye baatein show karti hain ki operators majboor hain saste tarrif dene ke liye, real mein unka man nahin kar raha hai. Isiliye paise ainthne ki tarkeeb lagate rahte hain.
Prabhu August 1, 2010 at 5:24 pm
AIRTEL not charging 1 Re in kerala
honey August 1, 2010 at 5:24 pm
AIRTEL UP(E) not charging
Mamun August 1, 2010 at 5:14 pm
Last night at 11:45pm airtel charged me for sending sms though i’ve sms pack!
rajiev August 1, 2010 at 5:07 pm
i haven’t any idea about tataindicom postpaid for delhi user
vineet August 1, 2010 at 4:51 pm
docomo is not charging in bihar circle for friendship day sms
Nikhil August 1, 2010 at 4:48 pm
docomo pan india not charging 4 fd…& also they r not charging for local festival days..today i got a special sms from docomo saying that the normal sms offer can be enjoyed today..!
SP August 1, 2010 at 3:59 pm
Docomo also not charging
AJAY RAO August 1, 2010 at 3:56 pm
Docomo gujarat not charging 4 FD.
@rish@ August 1, 2010 at 3:50 pm
Reliance also don charge for any special occasions……….!!!!
bt has a lot of network problem…
Dip August 1, 2010 at 3:42 pm
Aircel is not charging for frndship day in kolkata. Aircel rocks
Prasad August 1, 2010 at 3:18 pm
i have a message offer activated.. and airtel is not charging me..!
Kiran August 1, 2010 at 3:13 pm
Yaa i m using airtel its charged me 1rs for sms today .. Rim rocks bt i had given my airtel no 2 all ma frnds
Raghu August 1, 2010 at 2:47 pm
@Pramodh
as Jitendra said may be BSNL/MTNL are also not charging for Friendship day like Reliance
Jitendra August 1, 2010 at 2:39 pm
Pl add MTNL in your list
Raghu August 1, 2010 at 2:39 pm
Yes only Reliance does not have SMS blackout days. other operators have to learn from Reliance and remove the SMS blackout days.
pramodh August 1, 2010 at 2:37 pm
In bsnl today i was not charged for sms but i was charged on some days i.e, jan 1st & some festivals
Jitendra August 1, 2010 at 2:36 pm
Nice reasons to earn or pull money from 100% subscribers on these occasion days,
it means tariff plan ke bhi charges aur normal plan tariff bhi grr8, lutneme toh inn operatoroka koi haath nahi pakad sakta.
Rudradeep Biswas August 1, 2010 at 2:34 pm
Come on! except Reliance all other operators have such SMS BLACK OUT DAYS! most funny sms black out days come from Uninor – premier charges for sms on India’s independence day in Kolkata and WB …
al33m August 1, 2010 at 2:33 pm
reliance is the best in this case..
Amit.g August 1, 2010 at 2:26 pm
Even tis
fuckinguninor which is having least customers is charging 60p per sms,Webly Gomes August 1, 2010 at 2:25 pm
It’s a money making racket.
Shilpa Mondal August 1, 2010 at 2:24 pm
@Paritosh
You will get charged in few hours from now wait for this day to get over a surprise package is waiting for you who knows later tonight you will be charged in bulk from Airtel
Udayan August 1, 2010 at 2:24 pm
Trai has stipulated a maximum of total 5 days which can be termed as Black-Out Days..However almost all the telcos are going against the regulation..For instance,in Kolkata the telcos are charging for sms on
1)31st Dec–New Year’s Eve
2)01st January–New Year’s Day
3)Valentine’s day
4)Holi
5)Friendship day
6)Dusserah
7)Diwali
Trai should have a look in this regard..
Paritosh August 1, 2010 at 2:19 pm
Airtel’s Rs. 88 sms scheme in working today in New Delhi circle. Maybe the information (image) hasn’t been updated by Airtel.