Fifth Take On Indian Telecom Industry Current Scenarios & The Falling ARPU

Telecom talks last article THE PRICE WAR on Indian Telecom market scenarios told you about the other side and impacts of the price war

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And now what you see all around, the lowest tariff plans ever-ever witnessed by Indian telecom Industry almost every operator has now started counting per sec or a 50p/ min flat ,See the happy customers they don’t seems to have much grievances else to else QOS is concerned, Yes!!!

Now the only strong factor that’s deviating an ideal customer is ‘Quality of service’ some operators still worried about the MNP and its aftermaths in this quite unpredictable Indian market. Ideally no matter what the situation is but QOS still hold the sturdy edge if compared at par with other avenues and as the way MNP is approaching the operators with good QOS with be entitling themselves to hold the Helm in the market and that’s for sure.

Also new GSM subs addin for the month of oct have been released and this time its Vodafone to add highest number of new subscribers viz 2.98 million subscribers taking its total base to 85.82 million. Bharti Airtel was second with net addition of 2.7 million and subscriber base of 113.21 million. And again Aircel recorded the highest growth rate in new subs addin at 7.84% by adding 2 million subscribers with net total of 27.74 million

Another wave which in heat for Indian telecom industry was the government’s decision to eliminate prepaid subscribers in J & K region and thus leading to decrease the  operator’s base to around 10 % from the existing, huge a collapse for operators.

Another botheration coming to Indian operators is falling ARPU rather it’s not only the constraint in Indian market but if we take Asia – pacific as a whole ARPU is falling in all Asia pacific countries, down the line when Telecom Talk tracked to figure out amongst the root causes for falling ARPU the thing which contributed the most was “New SIM connections available previously with life time validity”  that was the time of on going price war when every newbie and then incumbent operator started giving new connection at a marginal cost of around Rs.50 or so and that too with lifetime validity and in this phase customers bought many new connection just to enjoy the low tariff plans given by other operators because buying a new SIM customer got to pay less price and also such schemes were not available with their current operators, many other examples came like “People buying additional new Prepaid SIM’s from one operator or another for less tariff and kept their Postpaid no as it is because that was being used from past many years”  But as if now when every operator is counting per second this situation has become bit steady as almost same tariff plans are with every operators.