Dynamic Pricing on Wireless Data

Dynamic Pricing on Wireless Data We are thirsty and hungry for more and more bandwidths for faster broadband. Broadband is still slow in India, defined as 512 kbps connection.

Wireless alternative 3G or EVDO is fast, but choked easily with many users & these are costly.Dynamic Pricing on wireless data is a concept came on my mind in last week.

I think it can be implemented easily as Uninor is offering dynamic pricing on voice calls – discount varies from 5% to 60%. Dynamic pricing will give you more value at same price point if you shift your use to least congested network.

It also offers better network utilization for operators. So it can offer a win-win position for bother customers and operators.

Main Concept for Dynamic Pricing on Wireless Data:

You can easily check the discount available at your current location using USSD or operators can pop it up on mobile screen like Uninor is doing.

Let’s discuss the pricing. I am giving an example with 2G data pack. Suppose STV95 gives you 4GB of data, but your balance will show not 4GB/4096MB data, instead it will show Rs 41943.04 as 4GB is converted into 10p/10kB tariff.

Now the the discount could be in the form of 5p/10kB, 2p/10kB, 1p/50kB depending upon your location near to congested to least congested BTS location.

After you disconnect from the internet, you will get a sms with your usage total and how much you are charged for it well after all it is just a concept. Operators can brush it up and make it more attractive.

As a TT reader whats your take on this do share your views on this.

NIVAS October 3, 2011 at 1:53 pm

Great plan by tt. hope some operators come up with this….

speeddetails October 3, 2011 at 1:19 pm

Rohan Singh

hey rohan dont panic

some operators have not full coverage across india.

like stel videocon etc.

speeddetails October 3, 2011 at 12:42 pm

why 3g is more costly than 2g in same data plans:reason

assume 2gb data plans of:2g and 3g:
cost of these plans rs:98 and 500

all telecom operators got 2g license by plan first come first get.
so all operators got 2g license in less price.so 2g is cheap.

all telecom operators got 3g license by bids and win.
so all operators got 3g license in 67,719 crore.

all operators are recovering money from public.
assume
if the 3g license sold under the plan first come first get.
u got 2gb 3g in rs 98.

if the 2g license sold under the plan bids and win.
u got 2gb 2g in rs 500.

now you can understand what i am saying.

i am only thanking for those people who sold 2g license in cheap price.
so we are able to use internet.

Rohan Singh October 3, 2011 at 12:42 pm

speeddetails :
i think stel is best for internt uses and internation calls.
stel gprs plan
No. Price Validity Download Limit Talktime
1 4rs 24 Hrs. Unlimited Download -
2 32rs 30 Days 1 GB/Day 32
3 62rs 90 Days 1GB/Day 62
4 91rs 30 Days Unlimited Download –
5 189rs 90 Days 5 GB/Month -
downlink:302.6kbps upload:512kbps
you can download up to 3gb per day or upload 5.5gb per day
stel internation call plans
1 Paise/Sec Batein Karein US,U.K(F),Canada,Tibet,China,Singapore(M) & Hongkong(M) pure 30 Dino tak sirf Rs99 ke Recharge se,Saath mein Rs. 60 ka Talktime.

What about us ..?? Stel isn’t pan India operator.

Ganesh October 3, 2011 at 12:30 pm

Now, the user not only has to worry about over usage of MB but balance! No one can have the peace of mind and predict when one’s balance will cross over! And I can say with confidence that almost all operators are GOING to claim that most of their BTS is ALWAYS BUSY and charge you 5p/10kB for the entirety of your plan! That means you’ve paid Rs. 95 for 4GB and you’d be using less than what we expect to use!

May be instead of keeping the price as a variable, the operators can keep the speed as a variable. Meaning, less congestion in ur BTS, users get 512kbps. More congestion in the same BTS at a different time, users get say 314kbps or 256kbps.

speeddetails October 3, 2011 at 12:11 pm

ANKUR JAIN

this is true.i got same speed.
bsnl 3g:24kbps-35kbps
bsnl : 10kbps-56kbps

Ankur Jain October 3, 2011 at 11:20 am

After selecting 3G Network in my area BSNL Provide 30-35 kbps Download speed.In 2G 10-15 kbps speed.BSNL Best

speeddetails October 3, 2011 at 11:13 am

read
in 32rs gprs plan talktime is 10rs and
in 62rs gprs plan talktime is 30rs.

read
in 32rs gprs plan talktime is 10rs and
in 52rs gprs plan talktime is 30rs.

speeddetails October 3, 2011 at 10:03 am

i think stel is best for internt uses and internation calls.
stel gprs plan
No. Price Validity Download Limit Talktime
1 4rs 24 Hrs. Unlimited Download -
2 32rs 30 Days 1 GB/Day 32
3 62rs 90 Days 1GB/Day 62
4 91rs 30 Days Unlimited Download –
5 189rs 90 Days 5 GB/Month -

downlink:302.6kbps upload:512kbps
you can download up to 3gb per day or upload 5.5gb per day
stel internation call plans
1 Paise/Sec Batein Karein US,U.K(F),Canada,Tibet,China,Singapore(M) & Hongkong(M) pure 30 Dino tak sirf Rs99 ke Recharge se,Saath mein Rs 60 ka Talktime.

Rohan Singh October 3, 2011 at 9:11 am

Uninor should do this atleast. It should be implemented also on 3G. BSNL already gives data in Rupees & charges from them.

madhu prasad October 2, 2011 at 10:02 pm

Useless concept. Operators need to improve speeds first which they will never. Forget 2G even in 3G When they are talking of 21 and 28 mbps the actual speed is around 1 to 2 mbps. And the charges are even more expensive than Gold. One thing i dont understand why they put validity in data. No other country does this.

Tarun dhawan October 2, 2011 at 9:58 pm

good concept but operators will start cheating.

DRKAVIN October 2, 2011 at 8:51 pm

STUPID IDEA..we people are wanting price like 10rs./gb.. unlimited 2 mbps-rs.1000/ 4 mbps rs.2000per month….
hate the pricing such as in per kb and mb..
waiting for congress government to topple…
eager for better policy and pricing in gb…
pls dont give such ideas to cheaters…
they already cheat saying blackout days for sms..
no true unlimited calls (like usa)
no free itemized billing.
Now u want flexi tariff for data????
no never,,, we want unlimited true with no cap, bill per gb not mb/kb..

ishan October 2, 2011 at 8:50 pm

i am more of a text addict than calling one , any news for text messages other than the 100 sms/day limit ,,
iHATE U TRAI

deepak rai October 2, 2011 at 6:53 pm

operators start cheating then

ramesh bodapati October 2, 2011 at 6:52 pm

Great but what speed we will get in 2G

Abhi October 2, 2011 at 6:50 pm

Hey man.. I am mesmerized.. You won’t believe it, but this idea too popped in my mind today morning, and you shared it today!! We have same mentality
This concept is right, because small town will get more data usage at less price and hence it will increase wireless internet penetration.