Vodafone Essar has bagged exclusive rights for live streaming of ESPN Star Sports’ coverage of the ICC CWC 2011, which begins February 19, 2011.
As part of this deal, Vodafone’s discerning customers will be able to watch ball-by-ball live coverage of all 49 ODI’s on their mobile phones via ESPN Mobile TV.
Vodafone has been named co-presenting broadcast sponsor for ESPN Star Sports’ coverage of ICC CWC 2011, making the company one of the biggest sponsors of India’s most popular sport this season.
Live streaming of the matches on ESPN Mobile TV will be available exclusively to Vodafone subscribers and can be availed on both 2G (GPRS enabled) and 3G handsets.
Speaking on this first-of-its-kind initiative, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, “The 2011 cricket season in India coincides with an exciting time in the telecom industry when MNP and 3G are buzz words and the entire consumer base is being wooed afresh by incumbent and new competitors alike. Through this association with ESPN Star Sports to provide live streaming of its ICC CWC 2011 coverage, we continue to engage our customers in a more meaningful and relevant manner, that enriches the service experience.”