VAS

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Idea announces foray into digital content market with 4G service

Idea Cellular has launched its 4G network and became the third operator in the country to offer 4G service. Apart from pure data service, Idea is offering bundle 4G devices and digital content to its 4G subscribers. Though unlike Reliance Jio who has its own arsenal of self branded digital media apps (Jio beats, Jio play, Jio mags), Idea has taken the shorter route by partnering with existing media apps like Eros now for… Read More

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Indian telcos pick Spice Digital’s VAS marketing tool, iPEN

Spice Digital, a part of the Spice Connect Group, said that its iPEN (intelligent post event notification), a contextual marketing platform has been successfully running in India with several telecom operators. The company recently launched iPEN in association with Videocon. With micro-segmentation, iPEN is enabling Videocon to generate about a billion impressions for specials offers for customers and this has resulted in a significant surge in the operator’s revenue. “In… Read More

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TT Poll : Mobile VAS, is it really driving the Indian telecom market ?

Most of you might be even afraid to use the acronym – VAS, especially in mobile to consumer segment category. VAS is a commonly used acronym for Value Added Service which is a popular term in telecommunications sector to offer services to customers beyond the core services like SMS, voice and data. These services may be available for free or charged based on the quality/quantity provided by operators themselves or… Read More

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Bank transactions through mobile without internet soon

Millions of mobile users will now be able to carry out most banking transactions (like PIN change, funds transfer, payment of low value bills, getting new cheque book, bank passbook request and balance enquiries and many more such simple services) using a basic handset. For this, the dealings between a customer and the bank will be possible with a basic handset and without accessing the internet. The Telecom Regulatory Authority… Read More

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TRAI keen on curbing unsolicited activation of VAS, releases data related to activation, deactivation and complaints

TRAI has just released data related to activation, deactivation and complaints of Value Added Services w.e.f. 1st January 2014 to 30th September 2014. The regulatory authority has been taking steps regularly to prohibit activation of value added services without the consent of consumers. Directions prohibiting the same and procedure regarding obtaining consent from consumers have been issued as well. Customers can deactivate the Value Added Services through a common toll-free… Read More

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Vodafone India Launches ‘Vodafone Music’ Android App and WAP Portal

Vodafone India today announced the launch of Vodafone Music Android Mobile App and WAP portal with a unique features which will allow its customers to experience a new age of entertainment via mobile Internet. Vodafone launched a totally new, comprehensive streaming and download music service – Vodafone Music offering a musical treat for its 155 million plus consumers. It is available on WAP on all phones and via an Mobile… Read More

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India’s Telecom Regulator TRAI Prescribes Tariff for USSD-based Mobile Banking Services

In a bid to promote use of Mobile Banking Services across India,  TRAI has come out with new Guidelines and Tariff on Unstructured Supplementary Service Data known as USSD -based mobile banking services. Telecom regulator TRAI has prescribed that ceiling tariff for an outgoing USSD-based mobile banking service shall be Rs.1.50 per USSD session.  All mobile service providers should facilitate not only the banks, but also the authorized agents of… Read More

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Vodafone – ICICI Bank’s M-Pesa – Mobile Money Service Launched in Maharashtra

Vodafone India today announced the launch of ‘M-Pesa’ a unique mobile money transfer and payment service in Maharashtra. The financial transactions are provided by ICICI Bank for M-Pesa services. This service will now be available across 286 Tehsils, 33 Districts through 4080 specially trained authorized agents and across 387 Vodafone exclusive retail stores in Matharashtra. ‘M-Pesa’ has been already rolled out in Mumbai, Delhi, Kolkata, West Bengal, Bihar, Jharkhand, UP… Read More

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Bharti Airtel Selects Vuclip as Strategic Mobile Video Media Partner for Rs.1 Entertainment Store

Vuclip,video and media company today announced its partnership with Bharti Airtel to power the video section of the Re. 1 Entertainment Store. Airtel mobile entertainment store which brings a host of services including music, games, photos and videos, allows Airtel customers across India to enjoy thousands of premium content videos starting at just Re.1 per video. Vuclip is the mobile video media partner responsible for the technology, product, analytics, and… Read More

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Mobile VAS Complaints Declined After Strict Norms & Measures Undertaken By TRAI

India’s telecom regulator TRAI today said that complaints of false activation of Value Added Services (VAS) have declined after tightens norms and following measures undertaken by it in last few months. The Telecom Regulatory Authority of India (Trai) today issues VAS complaints data shows that in July 2013, the total number of VAS complaints were down to 1,85,468 as compared to 2,59,476 in June,2013. Earlier TRAI stringent guidelines for activation… Read More

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Exclusive : BSNL Launches Voice SMS Service for 2G and 3G GSM Subscribers

Bharat Sanchar Nigam Ltd (BSNL) one of India’s leading telecommunications service providers today announced the launch of Voice SMS service for its 2G and 3G GSM customers across all circles for a fixed price for 75 paisa. Fun and easy to use, this new service enables BSNL subscribers to send Voice SMS messages to each other in their own voice, rather than by typing. Voice SMS is an enhanced mode… Read More

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Hungama Launches New Music App for Android, iOS and BlackBerry 10 Integrated with Loyalty and Rewards

Hungama.com- the largest digital destination for Bollywood, Regional (Telugu, Bhojpuri, Tamil, Malayalam and others)and South Asian music entertainment today launched a next generation free-to-download  ‘Music Application’ integrated with loyalty and rewards that is set to change the way users listen to and experience music and videos across devices. The game changing app, introduces for the first time, a Loyalty feature that rewards you for every action on the app. You… Read More

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Airtel and Handygo Launches ‘Gadget Guide’ Service Powered with Content by Rajiv Makhni

Bharti Airtel and handygo – leading Value Added Services (VAS) provider, today announced the launch of ‘Gadget Guide’- the country’s first ever mobile based gadget update service for Airtel postpaid and prepaid customers across all circles. Powered with content by India’s tech guru, Rajiv Makhni, the service will be available exclusively to Airtel mobile customers and will empower them with gadget updates and reviews via SMS and videos on WAP.… Read More

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IDEA Cellular and Nokia Launches Operator Billing for Nokia Music Store

Leading mobile phone maker Nokia and Idea Cellular join hands and launched an integrated operator billing option for its music service  known as ‘Nokia Music Store’ in India. After Vodafone India, Idea becomes the 2nd operator, launched ‘Carrier Billing’ service for Nokia Music Store. Idea Cellular’s prepaid and postpaid  customers subscribing to the Nokia Music Service on their Nokia mobile phones now will be able to renew their service subscriptions… Read More

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Vodafone and Nokia Launches Operator Billing for Nokia Music Service in India

Leading mobile phone maker Nokia and Vodafone India join hands and launched an integrated operator billing option for its music service  known as ‘Nokia Music Store’ in India. Vodafone India’s prepaid and postpaid  customers subscribing to the Nokia Music Service on their Nokia mobile phones now will be able to renew their service subscriptions directly through their Vodafone Prepaid and Postpaid accounts and continue

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