Interview: Niyati Shah Of Shotformats On How They Are Helping VAS Content Discoverability

There has been tremendous changes in the VAS industry since TRAI's epic ruling. What are VAS companies doing now to survive? To find out, TELECOMTALK interviewed Niyati Shah, founder of Shotformats Digitals, a digital distribution and a new media company. Teletomtalk (TT): You raised an undisclosed sum from Matrix Partners last year, how are you utilising that money? Niyati Shah (NS): The money has been utilized across various verticals i.e. Technology

Our interview with Mr. Arvind Vohra, Head of Gionee’s India business

During the India Gadget Expo 2014, which was held in Hyderabad (19-22 June), we got a chance to interview Mr. Arvind Vohra who heads Gionee’s smartphone business in India. We got to know their marketing strategy, insights about product planning and their renewed focus on software. We also received some clarifications about its online sales strategy. Currently, Gionee is targeting young consumers (age group of 12-25 years). They think that these consumers are frequent

An Exclusive Interview with the Person behind @Airtel_Absence – Parody Twitter Account for @Airtel_Presence

All of us love parody and social media today is acting as a powerful medium to read and spread parody. Parody is often hilarious and can be powerful when it comes to drawing attention when used in the right sense. If you are on twitter you will find parody accounts for celebrities from different domains - politics, journalism and what not. As a matter of fact twitter even has a

Rev B is Immediate Future: Interview with Sandeep Yadav, Head Data and Smartphone Business, MTS India

Despite a new company, Sistema Shyam Teleservices, operates as MTS India has a strong footprint in the mobile broadband market of India. Since Sistema entered in the country in 2008 by acquiring Shyam Telelink the company had a rough journey. Firstly they are using CDMA technology in a GSM-ruled market, second blow came in February 2012 when Supreme Court cancelled SSTL's licenses in 21 circles. However the company decided not

Interview with Rahul Gupta, Director at BlackNGreen, Fastest Growing VAS Company

Recently we got a chance to talk with Mr. Rahul Gupta, Director, BlackNGreen, one of the leading Value Added Service provider in the country as well globally. BlackNGreen is the fastest growing VAS company in the world, and has expanded its presence in 40 countries in just 2 years with operational excellence with operators. B. Tech in Computer Science and MBA (Marketing & Operations), Mr. Rahul Gupta is the man behind

Interview with Mr. Naveen Bhandari, MD of Techzone, Leading VAS Company

Mobile value added services are booming and expanding in India at a great pace. M-VAS is now more user-friendly and operators are offering in exciting manners in affordable pricing model. We at got a chance to spend some time with Mr. Naveen Bhandari, Managing Director of Techzone. Techzone is in the industry for more than a decade and currently its presence is not only available in India, but it