IDEA

Airtel, Vodafone and Idea Hikes 2G Internet Tariff
Private mobile operators launched 3G in 2010, and it has been 2 years but 3G is yet to get warm responses from the subscribers as the operators expected and bidded aggressively. To promote 3G data services incumbent operators Airtel Vodafone and Idea followed similar way – make a hike on 2G data tariff in the form of cutting down bundled usage on popular data packs. The new revision is certainly ... [Read more]
Idea Cellular Extends Black-out Days to Voice Calls too Starting 2013
Aditya Birla promoted Idea Cellular has informed that now voice call rates will be as per with base tariff (ranging from 1.5p/sec to Rs 2/minute) on the Black out days. As of now most operators charges SMS at base tariff – Re 1 for local and Rs 1.50 for National SMS on the black out days. But it seems Idea Cellular really crossed the limit and extended this anti-consumer policy ... [Read more]
Idea Wins WCA 2012 for Best Brand Campaigning, Two Year in a Row
Idea has now bagged the prestigious World Communication Awards 2012 (WCA) under the ‘Best Brand Campaign’ category at the recently held awards ceremony in London. Recognised for its popular ‘3G Population Campaign’ this year, Idea continued its winning spree at the WCA awards, second year in a row, making it the only Indian telecom brand to achieve this feat. Idea won at the Annual Awards ceremony of WCA which witnesses participation ... [Read more]
Zero Balance, No Tension: Use Uninterrupted Mobile Internet, Courtesy Idea Cellular
India’s third largest mobile operator, Idea Cellular who delivered in many ground breaking ideas in Indian telecom industry, is all way to introduce a new breakthrough service to its prepaid subscribers in Rajasthan. Now with Idea’s “Emergency Internet Usage Service” one can enjoy ‘uninterrupted internet access’ even with zero balance.Idea explains that there is growing userbase, irrespective of rural or urban landscape, who are accessing internet for many reasons – ... [Read more]
Idea Cellular Launches 3 New Postpaid  Calls, SMS and 3G Data Combo Plans Starting from Rs.899
After Reliance Communications and Tata Docomo, now Idea Cellular takes a giant jump to offer high end postpaid plans similar to Unlimited with FUP plans by Reliance and Tata for its postpaid customers across all circles. Idea Cellular launches 3 postpaid plans for Rs.899, Rs.1299 and Rs.1599. These new plans comes with combo benefits of Voice calls (Local/STD) to any network, Local and National SMSes and 3G Data usage. Idea ... [Read more]
Idea Cellular has Come out with a New Theme Campaign this Diwali on ‘Secularism’ [ Video]
Idea Cellular one of the most aggressive operator in mobile service or telecom product marketing campaign has come back with yet another advertisement on the occasion of  Diwali which is going to be thrown on air within few days. The icing on the cake is depiction of the simplicity in Idea Cellular’s refreshing new campaign as all earlier campaigns. The new again has again discussed a topic which encompass all ... [Read more]
IDEA Cellular and  Nokia Launches Operator Billing for Nokia Music Store
Leading mobile phone maker Nokia and Idea Cellular join hands and launched an integrated operator billing option for its music service  known as ‘Nokia Music Store’ in India. After Vodafone India, Idea becomes the 2nd operator, launched ‘Carrier Billing’ service for Nokia Music Store. Idea Cellular’s prepaid and postpaid  customers subscribing to the Nokia Music Service on their Nokia mobile phones now will be able to renew their service subscriptions ... [Read more]
IDEA Launches Special International Roaming Packs – ‘iRoam’
Idea Cellular today launched special International Roaming Offer called ‘iRoam’ for its postpaid subscribers, which gives up to 75% discount on using both Voice & Data services.   Starting now, Idea Postpaid subscribers can avail upto 75% discount on their mobile phone usage while traveling to any of the 37 most frequently visited countries in the world including UAE, USA, Singapore, UK, Thailand, China, Germany, France, Switzerland, Sri Lanka, Hong ... [Read more]
DoT Awaiting Vodafone, Airtel and Idea Cellular’s Reply on 3G Roaming Agreements
The Government of India’s Department of Telecommunications today said that it is awaiting reply from Vodafone India, Bharti Airtel and Idea cellula on show cause notices issued for entering 3G into Intra-Circle Roaming agreements for providing 3G services in outside their licensed circles through these roaming pacts with each other, before taking further action against them.   Telecom Secretary R Chandrashekhar today said “We have send notices (for 3G ICR) ... [Read more]
Idea Cellular Net Profit More Than Doubles in Q2, ARPU Fell To Rs 148 Per Month
Idea Cellular second quarter net profit more than doubled to Rs 240 crore on consolidated basis on subscriber additions and growth in third generation (3G) user base, compared with a net profit of Rs 105.76 crore for the same quarter a year ago. The company’s operating profits earnings before interest and taxes (EBITDA) grew by 23.6 per cent during the quarter from 22.4 per cent posted during the same period ... [Read more]

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