Can “Honey Bunny” be the next Kolaveri for Idea cellular?

You must be feeling “something something” after reading this “honey bunny” title in TelecommTalk. Well, that makes the headlines for today:  Idea Cellular and its all famous Honey Bunny Song which could soon be as influential as the famous “Why this Kolaveri” song.

idea-honey-bunny

Seems like IDEA has hit the right spot with its new honey bunny campaign! With a tagline of  “What a network” , Idea tries to ring all India with this television campaign.

In case, if the  “honey bunny” is looking very unfamiliar we strongly recommend you to watch this TV ad by idea.

With a diversified country like ours, the advertisement has done its best to reach everyone at once. The advertisement loops around a simple phone ringtone and how different people listen to it and interpret differently by singing it differently. The advertisement talks about how good is idea’s network coverage from Kashmir to Kerala ringing everyone’s phone.

What makes the song in campaign so special is something unknown, may be the usage of English freely (Butler English) as that of Kolaveri.  The words “Honey Bunny”, “You are my pumpkin pumpkin”  could catch anyone’s mind immediately.

Idea cellular has a strong history of creating effective  TV campaigns  keeping mass in mind. One of their previous popular campaigns being “Use Mobile Save Paper”.

By the time the article was published, the TV commercial in youtube has grabbed more than 200,000 views.  You can download the “Honey Bunny” ringtone from their official website here.  Do Let us know your views on this TV commercial by commenting below..

Say something something, you are our honey bunnies :)

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  • suyashxp January 2, 2013 4:10 pm

    The lyrics contains Pumpkin and honey bunny are actually copied from PULP Fiction movie…
    in beginning of movie . girl and boy named as Haney bunny and Pumpkin (Pet name) had conversation to loot a restaurant !!!

    and the tone is also Copied , i m not remembering name of song but will post soon

  • CS December 22, 2012 6:06 pm

    Such a horrible song,makes my head explode!!!!!!!!!!!!

  • samt December 16, 2012 12:35 pm

    Honey bunny is similar to “money penny” from James Bond movie… so whats creative in that….copy cats

  • Harsh December 16, 2012 9:29 am

    img22.imageshack.us/img22/4623/52817046824406987797719.jpg

  • Apurv December 15, 2012 9:32 am

    In Maharashtra
    Idea (2G) 100% (3G) 65 %
    Vodafone (2G) 99% (3G) 15 % only in cites
    Airtel (2G) 78 % (3G) ICR with idea
    Reliance Cdma 98% & GSM 58 % worst ever
    Docomo Cdma 90 % & Gsm 70 %
    BSNL 87 %
    Uninor 63%
    Aircel ICR with Docomo

  • Jagannath December 14, 2012 11:55 pm

    Delhi Network Coverage :

    Vodafone : 100%
    Airtel : 97%
    Idea, Aircel :93% (Poor Indoor Coverage especially Basements & Ground floors – Found Aircel to be much better than IDEA in most areas I visited)
    Reliance : 90% (Network is generally unusable despite full coverage)
    MTNL : 87% (Network is unstable in some areas)

  • Jagannath December 14, 2012 11:50 pm

    Orissa Network Coverage :

    Airtel, BSNL, Reliance : 98%
    Vodafone : 96%
    Aircel : 90%
    Tata Docomo : 85%
    Idea : 80% (ICR with Vodafone in Rural Areas)

  • venky December 14, 2012 11:47 pm

    Why not?

  • Shag December 14, 2012 11:16 am

    Though Campaign is good and catchy for sure , however they are not able to communicate message properely . As per their CMO campaign means to depict network so as you can be always connected with your “Hunny Bunny ” across Country. The word Hunny bunny is never expressed in entire Tv commercials, they are just focussing on catching up the Song with Teasers. Guess they should come up immidietly with some new Campaign to showcase Hunny Bunny as their Big Property with various TV commecials and ATL stuff. They could have Played “Hummy Bunny ” in Big way as Real Character. OR atleast thy should explain in their Campaign as everyone we loves our Dear ones are our Hunny Bunny so Stay connected on Idea with your loved ones which is missing ! Woke Up Idea Brand Team :)

  • abhijan pal December 14, 2012 10:07 am

    in kolkata it’s really what a network. worst network in kolkata. but if you have 3g enable handset then it will catch vodafone 3g network. which is good.

    network coverage in kolkata

    reliance (gsm+cdma+3g) – 95%
    vodafone(2g+3g) – 95%
    airtel(2g) – 85%
    airtel(2g+viafone’s 3g) – 95%
    tata docomo(gsm+cdma) – 75%
    aircel(2g+3g) – 75%
    uninor – 60%
    idea – 55%
    idea(2g+viafone’s 3g) – 85%

  • Asit Paul December 14, 2012 8:25 am

    In 2G scam, they lost licenses and in recent 2G Auction, they restored it. So informing users that they are back. Nothing eXtra Ordinary.

  • Marshal Murmu December 14, 2012 8:11 am

    In RoWB, @ most place IDEA dnt have fully coverege.. In, my town IDEA ICR with TATA DOCOMO.

  • Pranay December 14, 2012 12:46 am

    Most vogues song and ad i ever seen by any telecom operator.It is so fcuking boring & irritating that when it comes on Tv,I just swap the channel for a couple of minutes.
    I just can’t take it…

  • Arjun Chandrashekar December 13, 2012 6:17 pm

    The Coverage Status Of Telecom Operators in Karnataka
    AIRTEL, IDEA, BSNL, VODAFONE: 98% (SEAMLESS COVERAGE PROVIDERS, SEAMLESS ROAMING ACROSS KARNATAKA)
    RELIANCE:78% (GOOD OPERATOR WITH SOME PARTS OF DISCONNECTION I.E. IN SOME VILLAGES)
    AIRCEL:59% (AVERAGE OPERATOR WITH AVERAGE COVERAGE IN KARNATAKA WITH BAD COVERAGE PROBLEM IN 50% RURAL AREAS OF KARNATAKA)
    TATA DOCOMO:39% (WORST OPERATOR OF KARNATAKA WITH POOR COVERAGE IN MOST OF THE RURAL AREAS AND NETWORK GET DISAPPEARS WHILE MOVING FROM BELGAUM TO KOLAR)

  • Jay December 13, 2012 5:39 pm

    Idea have best network coverage.

    You’re my pumpkin dumpkin,
    honey bunny :D

  • Sanjay Bhagat December 13, 2012 5:08 pm

    Now set it as ur dialer tune…sms HB to 56789 from ur Idea Mobile :)
    It Free…!!
    No sms charge
    No monthly charge
    No song selection charge :) Enjoy

    • PD December 15, 2012 10:48 pm

      Are you sure?, I doubt for they unilaterally activated, deducted Rs.25 for this pumpkin song and reversed too the very next day !

  • Jagannath December 13, 2012 4:24 pm

    Idea is in the 3rd position in private Indian Telecomunicaion. So it always follow Airtel and Vodafone though it was never be the cheap provider. There is no network coverage like the biggies.

  • nimeesh December 13, 2012 4:19 pm

    Network coverage in KERALA

    BSNL 100%
    idea 100%
    vodafone 97%
    airtel 80%
    docomo 55%
    aircel 50%
    reliance gsm 40%

    • nithin December 14, 2012 10:47 pm

      RELIANCE GSM HAVE BETTER NETWORK THAN DOCOMO AND AIRCEL IN KERALA&THERE IS NO COMPANY HAVE 100% COVERAGE

  • Sanjay Bhagat December 13, 2012 1:22 pm

    Network coverage in J&K :-

    BSNL – 80%,
    AIRTEL – 70%,
    AIRCEL – 55%,
    RELIANCE – 30%,
    VODAFONE – 20%
    IDEA – 15%

  • singh December 13, 2012 1:18 pm

    friends dont be fool by this add. its a way fo looting us. in madhya pradesh, i received message from ideea that call rate is now 1.3/2 sec and ll is 1.5/sec after 68 ruppes recharrge for 75 days. i regret to port in from BSNL to IDEA. IDEA is big trap. dont opt and be a slaughter by idea. better to have airtel or bsnl.

  • Pike December 13, 2012 12:33 pm

    When will be the UI of TELECOMTALK changed to its previous UI ? I don’t feel comfortable with it for browing in s40 mobile ! Change it asap !

  • Dex Morgan December 13, 2012 12:28 pm

    One of the most annoying sounding songs in the history of television. Makes me boil with anger the moment I hear it. Downright cheap and desperate sounding jingle. And yes im an Idea user.

    • Ripudaman Singh December 13, 2012 4:41 pm

      Ditto! I agree.

      • Nagesh December 15, 2012 3:42 am

        same here, i dont like it. just a stupid meaning, there is no comparison between kolaveri and Hunny bunny…Kolaveri is just a massive hit in Indian songs…no comparison guys

  • TELETALK December 13, 2012 12:11 pm

    if idea is realize his network via this ad i don’t agree with him because in Gujarat idea covered 100% area by strong network but when i travel in rajasthan past month i feel ideas poor network in rajasthan so Kashmir to kanyakumari full network is not a true story
    if anyone have state wise network details of idea cellular please share with us like this
    Gujarat
    vodafone = 100 % coverage
    idea = 100 %
    airtel = 99 %
    bsnl = 90 %
    reliance = 85 %
    docomo(gsm) = 50 % ( tower on every taluka place not in villages )
    videocon = tie up with docomo gsm so as docomo network same
    aircel = tie up with docomo gsm
    uninor = 50 % ( tower on every taluka place not in villages )

    • IdeaCellular December 15, 2012 6:03 pm

      Dear TELETALK,

      We regret the inconvenience caused to you. May we request you to reply to us with your complete account details such as Full name, mobile no., alternate contact number and the type of Inconvenience you are facing. Also mention the token ID 205IC310626 in the subject.

      Regards,
      Idea Cellular

  • Sam From Kashmir December 13, 2012 12:03 pm

    I m a MNP Customer From Airtel to Idea in Srinagar…….. but my decision wrong to go with Idea…….. because of No full Idea Network Coverage in J&K it shows in In Add Kashmir se laiker Kanyakumari takk but Kya Kashmir Zero network. in J&K………… if we complant in CC or DOT portal the replys from Idea through DOT tell the customer go for MNP………..

    • IdeaCellular December 15, 2012 6:01 pm

      Dear Sam,

      We regret the inconvenience caused to you. May we request you to reply to us with your complete account details such as Full name, mobile no., alternate contact number and the type of Inconvenience you are facing. Also mention the token ID 205IC310625 in the subject.

      Regards,
      Idea Cellular

      • PD December 16, 2012 4:03 pm

        Sam, You just give them your details and REMEMBER to mention ID 205IC310625 so that the “honey bunny pumpkin pumpkin” will come over to Srinnagr and give you special network connection…! The !dea can change your life…!