Can 3G, EvDO & Broadband over WiFi Spoil Reliance Jio’s Launch Party? : Our Take

Without a disruptive pricing on tariff and devices, Reliance Jio can not succeed to win people’s hearts. 

Reliance JIO Infocomm Logo_bigReliance Jio, the telecom arm of Mukesh Ambani owned Reliance Industries is gearing up for the commercial launch of its voice & data services in next 6-9 months. The company acquired pan India spectrum on 2300MHz band and minimum 5MHz spectrum on 1800MHz in 14 circles.

The company made deals with Reliance Communications and Bharti Airtel for sharing their towers and optic fiber network for faster rollout process. Many analysts believe that agreements with Airtel would lead R-Jio to stay away from engaging a tariff war, as to maintain a healthy environment in Indian telecom.

Coverage, availability & Competitors
- the bottlenecks on the success of Reliance Jio.

Jio has spectrum over 2300Mhz which gives limited coverage. If they plan for pocket coverages across the cities and towns users will not get a smooth and seamless experience. Jio is yet to get 1800Mhz spectrum, but this spectrum can be used as the bridges between pockets deploying a dual-mode LTE network. This 1800 Mhz spectrum can also provide seamless voice services for Jio’s customers via CSFB mechanism.

But Reliance Jio has certain issues – at present GSM players are expanding their 3G/HSPA networks at a rapid rate and CDMA players like MTS India and Tata Tele have quite good coverages for their CDMA-EVDO networks. Those are using GSM devices, they can easily shifted to Jio. But those are using EvDO dongles (very few users use EVDO on smartphones) they use it for the wide coverage. So unless Reliance Jio matches its coverage to that level people will not move from existing mobile broadband (3G & EVDO). Also certain 3G/GSM schemes on new SIM offer awesome offers (for Rs 300-400, get 2GB/month for 3 months) to attract customers.

Second level competitors will be regional cable or fiber based wired broadband service providers. For example in Kolkata there are Meghbela, Alliance, Citi, Kailash, Manthan etc who provide very cheap true unlimited broadband plans and most of them encourage people use WiFi routers to share the internet over multiple devices. As these ISPs offer peering for faster torrent download and few website load, young people moved to them leaving cash-starved, age-old-network-equipped BSNL. Such customers pay around Rs 1000-2500 for installations, plus wifi router cost. So these customers may not shift to Jio immediately.

So Jio’s success depends upon widest coverage, proper strategies to offer ‘sastay pustikar’ (= cheap but best) services.

I believe in Reliance Jio, do you? Drop comments!!

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  • sajeesh July 3, 2014 8:53 pm

    i dont think jio is winning because me like cable operators providing last mile on optical fiber and giving economical packages to our customers with tie up with leading isp like Railtel. also we are using Gpon technology which can provide 2.5g download speeds

  • Ivan May 12, 2014 7:51 pm

    Firstly I don’t like reliance simply because of the experience I’ve had with them so far.

    Secondly I don’t think they’re going to cheap since they’ve tied with airtel for infra which in turn wud have had a dependency stating hey reliance u can share my infra provided ur plans are not below xyz price u know.

    Thirdly 2300mhz 4G sucks it will have very bad NW penetration as u see with 2100mhz NW.

    Only hope is better competition coming from the other wonders and knowing Mukesh Ambani’s business sense I think a monsoon offer like offer is very likely and 4G Will be game on.

    @Reliance if you’re reading this launch the 1800mhz 4G with good quality of service and value pricing and the whole 4G market is yours and that will be a game changer for you don’t trust me?? Hire me on commission basis and see for yourself ;)

  • anonymous March 18, 2014 2:49 pm

    It will give a healthy competition to BSNL BB services… BSNL have recently recruited highly qualified TTAs… Let’s hope BSNL use their young people for providing excellent services…

  • sunil kashyap March 14, 2014 1:23 pm

    No doubt setting a platform is not easy as it seems on paper. but one should hope and believe that reliance is known for setting revolutionery trends in the market. i remember the days when reliance introduced Its cdma mobile services along with mobile handset in everyone`s hand just for Rs. 500/ So, wait a little for another era of revolution in the field of iptv and related services by reliance jio

  • Vikas March 14, 2014 12:46 pm

    Hi admin, in case Reliance Jio provides 4G/LTE + voice services in future, will I be able to get 3G speed on my 3G phone with 4G sim? In other words, will 4G sim compatible with 3G phone?

    • Rama March 14, 2014 3:51 pm

      *No,bro you would need a 4G compatible handset with a 4G sim(airtel has a specific sim card for 4G) in order to get 4G speeds.Some of the 4G compatible handsets are iphone 5S,iphone 5C,LG G2 LTE,Xolo LT-900 and a lot more to come in the coming days.

    • SS March 14, 2014 4:25 pm

      Jio wouldn’t provide 3G or 2G services so you won’t be able to use it. But as your question goes, you can use a 4G SIM on 3G handset to access 3G network but why would you do it!

  • aman March 11, 2014 6:54 pm

    admin sir, i think u must publish the last day news of vodafone leaking the indian info to UK and its allies. It was published in economic times. People must know how these mnc like huawai, voda are dealing in india. As a countrymen , u should engage urself directly or indirectly to promote indian companies. I hope u got my point. Jai hind

    • SS March 11, 2014 9:06 pm

      Again i am saying thats its a source based news and not confirmed. Telecom Talk doesn’t publish any article unless it holds any truth.

  • jayprakash March 11, 2014 10:47 am

    i visit Ahmadabad recently and try reliance jio net at kankria ….. kankria is public place and free zone of wifi for 3 months by government of gujarat so when i try to check speed of relince joi net …….simply we say in hindi BAKWAS …..surfing speed is very bad so i did not try to speed on……download speed is 100kbps max…… our 512kbps plans we got 60to70kbps download speed so………reliance jio net is not satisfied me

  • Vijay March 10, 2014 10:23 pm

    im using bsnl evdo and im happy… downloading min 10gb per day …i ll shift to jio only if they provide true unlimited without any FUP less than 800 or 1000rs….

  • Jot March 10, 2014 9:39 pm

    Can any 4G signal be received on Samsung Note 2,N7100 ?
    If so,how and by which company ?

    • DUANE March 10, 2014 10:31 pm

      @ JOT why dont you check out the following link to know if your NOTE II supports 4G :

      If your model is N7105 (which was not sold in India officially) it would support the following frequencies:
      4G Network LTE 800 / 900 / 1800 / 2600 – N7105

  • Akhil Mohan March 10, 2014 8:40 pm

    Coverage is the utmost concern. Good coverage with attractive plans will lure the existing BSNL BB customers to Jio, only if Jio can maintain a high QoS.

  • Chandra Sekhar Mandal March 10, 2014 8:11 pm

    The main problem for Reliance Jio will be coverage because they have to use 2300 Mhz and 1800 Mhz frequency for 4G, which does not provide good coverage area. Also currently the handsets supporting 4G on 1800 Mhz band are priced above Rs. 15,000.
    Currently airtel 4G in Kolkata gives speed of 10 Mbps whereas airtel 3G provides 4-5 Mbps in average.
    What’s the use of 4G, if 1 Gb or 2 Gb data is used in a single day with high speed?
    They have provide unlimted plans with speed of 256 Kbps or 512 Kbps after some data limit.

  • Nikhil March 10, 2014 7:54 pm

    If Jio not offered wide signal coverage due to its 2300 Mhz band, it will more painful for smartphone users. Existing GSM operators expanding their 3G network but take a speed test on your smartphone & see what speed are they claiming and what you getting actual. EVDO speed is far better than 3G speed in terms of signal coverage and signal penetration because it works on 800 Mhz, but EVDO captured market only in dongles not in smartphones. One of the reason EVDO fails to gain smartphone customers due to very few smartphones are available in the market which is compatible to EVDO signals.(Today hardly 4 to 5 handsets are EVDO enabled and they are overpriced) Second thing EVDO signals drains battery very fast.
    If Jio offer 10GB @ Rs 400,it will definatly grab the netizens market. TT readers have to wait & watch the price slashdown of 3G players & EVDO players after launch of Jio.

  • Ritesh March 10, 2014 7:19 pm

    LTE wont gain popularity with a bang as the devices supporting LTE are a miniscule no. with people still adopting 3G. Reliance runs a history of excess charging over billing its consumers as a result people will remain skeptical.

  • sanjibbanerjee1988 March 10, 2014 3:41 pm

    BSNL EVDO is the best… Rs 750 and get unlimited data without FUP, with all india roaming including delhi and mumbai..

    Max download speed is 3.1 mbps, but avg speed around 600-1200 kbps or 80-150 kBps, which is best in the indian market …….

    • Aravind March 10, 2014 5:21 pm

      Hii…can i know weather this service of bsnl can be used in smartphones???

      • Senthilkumar R March 10, 2014 7:00 pm

        BSNL EVDO not available in Delhi &Mumbai.Rest other India you can get.

      • pradeep March 10, 2014 7:10 pm

        @ Aravind
        you can use it in unlocked cdma phone with evdo smartphone only
        too check whether bsnl evdo tower is available in your area
        to thing need
        1. cdma with evdo smartphone
        2. bsn evdo coverage in your area !

        • Nikhil March 10, 2014 7:23 pm

          I tried BSNL EVDO sim in Samsung Y CDMA smartphone, but it showed only 1x signals. If any TT reader used BSNL EVDO in HTC CDMA smartphones, Please share.

          • Shubham March 10, 2014 7:49 pm

            Yup I have used it in Nashik,Maharashtra speed quite attractive for its price 2.5mbps…I did 1 month unlimited 750rs pack I did more than 20gb downloading yet speed was not lowered but 750bucks per month for my cellphone is very costly so now doing 565rs paper voucher it is written on it 2.5gb usage but actually 2.5gb is for day and night 00to 06 its unlimited atleast its for me dont know other…I get 3 out of 5signal in evdo…

            • Nikhil March 10, 2014 8:39 pm

              Which handset model you used?

            • kunal ahirrao March 11, 2014 9:11 am

              Friend i am also from nasik region(pavan nagar) but i was tested at my place but its wanst satisfactory keeps on fluctuating,so from which area u r

  • guru March 10, 2014 2:06 pm

    Jio will be accepted by masses if they will provide 1gb@ 50-75rupees!
    cos with 4g network 1gb can be downloaded in 10mins!

    i suggest hspa+ 21.1 mbps speed is enuf for mobile if this can be offered at 50rupees per gb
    then i think its enuf for indian market for the next 3-5years!

    im sure 4g speeds will be max upto 10mbps!
    so there is no meaning in installing 4g when 3g coverage is not on par with 2g!

    whats the point in launching 4g and 3g only in cities!

    compared to america india is 4times smaller
    they cud have covered 80% of india if there was only 2-3providers providing pan india 3g and rest one provider cud have given seamless 2g with dirt cheap tariff plans!

    i think 4operators max should have been allowed pan india!

    this upa govt to make money brought in so many mobile operators!
    and ruined the telecom industry,.,. mobile providers have bcome like pan-beeeda shop

    its like the sprung up next to every big restraunt

    im sure no indian telecom provider will make profits another 10years!
    im sure there will be more advancements in technology
    and again cities will be supported
    and pan india 3g like 2g will come only after 10-15years!

    indian telecom industry tariff is cheap all over the world but its a total loss for everyone even the operator or common man,



    using aircel for 3g here 447 plan 2gb highspeed p.m x3 months
    using vodafone for calls
    airtel is just a ripoff, good for only incoming.

  • sandeep March 10, 2014 2:05 pm

    Hi Friends I am sandeep Kharbanda from Pune Maharashtra Airtel has launched 4G in Pune but speed is 9-7 Mb the same speed is offered in 3g by IDEA and BSNL. I don’t know what 4g means to Airtel.

    I hope Reliance will provide better speed and data at unbelievable price otherwise we are happy with BSNL and IDEA.

    • Zeeshan March 10, 2014 7:54 pm

      Idea 3G lowered its speed to 2mbps and bsnl from last 2 days getting 4mbps speed n airtel 4g speed in pune speed is 12mbps and signal I saw nly available at swargate and very weak signal at karve nagar…

      • Ashish March 11, 2014 12:12 am

        Is it available on smartphone?

  • Esmail March 10, 2014 1:47 pm

    As far as home broadband service is concerned I will never shift to Jio, I am more than happy with Hathway 50Mbps service in which I always get above 48.5 Mbps downlink speeds even at peak hours, with jio it will be a CPE connecting wirelessly to an LTE transponder with a high connection ratio so the theoretical speed projected and the actual speed the end user gets will be different, and can never match up to the consistency of cable broadband. Another service is their TV on demand service which will again eat away a considerable portion of the bandwidth of the end user for streaming live and recorded TV over the internet, which is why I prefer to stick to my DTH service.
    As far as mobile services are considered it all depends on the tariffs, my current GSM operator gives me a good bundled plan inclusive of free local and std minutes, SMS and 3G data, and frankly speaking for mobile usage there is hardly any difference in the perceived speed of HSPA+ and LTE. So if they can offer a plan giving 500 mins local and std 500 local and national SMS and 5GB of LTE data pet month for 500+tax I will port to jio, otherwise I will stick to my current operator.

    • aashu March 10, 2014 3:05 pm

      Well said dude only because of this type plans I can move to this operator otherwise i’m happy with my wildest 3g provider idea in up west

  • SS March 10, 2014 1:38 pm

    Certainly, i am hopeful, prices are going to be lower as its a new player and that would be for 2-3 years for sure. Till then competition in data sector will continue and customers will enjoy.

  • Kaushik March 10, 2014 1:34 pm

    Dude, I use airtel 4G in Kolkata. And the speed is amazing. The minimum speed that I got was 9.5 Mbps (the coverage was bad though), and the maximum was 34 Mbps. So, I’m really looking forward to RJio’s launch as I’m now aware how much LTE can deliver!

  • idea888 March 10, 2014 1:18 pm

    @all reliance jio will not offee cheap tariff, but will provide average packs . like 1 gb 2g in 130-140 . instead of 98 rs. but lesser than Avoido as 156 today. Vodafone 4G wil available before Reliance jio because they putted ofc in mumbai within 5-10 of win of 4g on feb 2014 auction.

  • Sayantan(Kolkata) March 10, 2014 1:03 pm

    From the very first day itself I dont have any hope only this Reliance Jio.No wireless ISP’s can be better than the wired ones.As already mentioned,we have local player Alliance,providing excellent peering speed of 2.3 mBps all the time @ just 500-600 pm.A 1.5 GB movie takes me around 15 mins to download.Also,I share my PC’s internet connection with my smartphone.Only when I am on the road,I use Aircel’s 1 day 3G pack for google map and nimbuzz.Then why to go for Jio or the grandfather network BSNL?

  • Ramesh Darji March 10, 2014 12:55 pm

    I got some unofficial news that reliance Joi has delcared Valsad and Baroda as wifi city and in eight location it is free for 3 months for public.
    But it is not free 3 month to person. Once your cellphone is on jio wifi you have to register and then you can get free access for only 6 days.
    So you can use as free only for 6 days once u register and not for 3-6 month.
    Mr. Sanjay please try to find out source information of Reliance jio strategy and whats thier plan in coming days. In gujarat 3 cities now covered.

  • krish March 10, 2014 12:16 pm

    I get good speeds with my broadband connection. so I wont be looking at jio until unless they offer good speeds and good coverage and cheap tariff.

  • Sukhdeep March 10, 2014 12:14 pm

    Bro its Siti Broadband not Citi.

  • anu March 10, 2014 11:52 am

    JIO will be surly FLOP SHOW