In a bid to promote the 3G mobile and data services, India’s National telecom backbone and pan India 3G operator Bharat Sanchar Nigam Ltd (BSNL) has partnered with the Indian Railways.
As part of the tie-up, the New Delhi-Chennai Rajdhani Express will boast BSNL 3G logos and advertisements as a promotional vehicle. The 1st Rajdhani train was flagged off by Mr. Kuldeep Goel, Chairman and Managing Director of BSNL from New Delhi. The six-month campaign is expected to cover 34 locations across 11 States in India.
With the unique marketing initiative, all coaches of the New Delhi-Chennai Rajdhani Express were covered with vinyl sheets carrying advertisements of BSNL 3G services. A total of 25,000 sq. ft promotional material was stuck on the train. The operator also used the space available on 200 table tops and 400 Brochure Holders inside the compartments of train, along with audio jingles, announcements, contest and activation by in-train promoters which would create a great impact and engaging communication to promote the BSNL 3G services. BSNL will also conduct live demonstration of Video Callings and 3G Data/Internet Speed for passengers at selected railway stations.
State operator BSNL recently wrapped more than 440 cities with its 3G mobile and HSPA 3.75G Broadband Data service Network in various telecom circles covering the district headquarters and major towns across India.
Speaking on the new marketing initiative for 3G services, Mr. Kuldeep Goyal, CMD, BSNL, said “This is the first time we are doing this. We plan to cover one more train, as this promotes our 3G services. BSNL aims at more than four million 3G subscribers by the end of the fiscal from the current 1.25 million”
kaushik June 14, 2010 at 6:07 pm
UNINOR in Kolkata covered a full Metro Rail (both inside & outside) with their advts
i never seen any other operator in kolkata doing the same
Parag K June 8, 2010 at 2:16 pm
Really great marketing initiatives by BSNL first time, it will give practical experience of 3G connectivity to the customers. Also it can create a big buzz in tier II cities and rural areas.
shaheen June 8, 2010 at 12:24 pm
If BSNL can provide option to use 3G service without any change in existing plan, it would attract more and more peoples into 3G. Any way, happy to see some working brains in the top of BSNL and hoping these would lasts long…
rajiev June 8, 2010 at 10:36 am
yeh to accha tarika hai advertisment karne ki, train to har jagah jaati hai ,woowwwwww
firstonnet June 7, 2010 at 7:41 pm
Thanks M. Nair for your kind info pls
balasaheb June 7, 2010 at 7:18 pm
Great initiative…………by BSNL the only pan india 3G operator
M Nair June 7, 2010 at 6:03 pm
3G will be launched in Goa on 24/06/2010
TURKEE June 7, 2010 at 5:25 pm
@Webly
Tomorrow is yet to come Dude, we are leveling ourselves with other nation of the world, tomorrow will come when we will have 4G rolling out!!
Webly June 7, 2010 at 5:20 pm
We are heading towards tomorrow !
Great initiative………….
TURKEE June 7, 2010 at 5:20 pm
@firstonnet
MTNL is sleeping in Mumbai, they should have flooded Mumbai with 3G merchandise. Looks like they are not serious about he business in Mumbai.
firstonnet June 7, 2010 at 5:03 pm
Same opportunity for MTNL Mumbai they need to promote it in BEST AC buses & flyover bridges of local railway stn or platform area from 1000hrs to 1900hrs, with Quick activation process, they will definetely grab more subscribers under the brand name of 3G Jaadu. Need just wellingness
TURKEE June 7, 2010 at 5:03 pm
The only way for BSNL to sustain tariff war of 2G is to provide quality 3G services, that too with a faster pace to grab more subscribers. This is one of the good moves for faster acquisition…
firstonnet June 7, 2010 at 4:56 pm
Great aim from CMD Mr. Kuldeep Goyal. Its not a big aim if they launch 3G services in Goa & MH circle they will grab it very easily till Sept 10. Goa state radiated total 90sites of 3G & they are still working on it, they will be reach upto 135cellsite to cover small Goa state, wait & watch Goa 3G services will be the best among the country. BSNL Mobile team planned to cover each & every corner with 3G network. BSNL employees also interested to reach 3G network in their home, colleges, halls & hotels also, finally BSNL Entire team working very hard to complete the target of 3G cellsites in next 2 months Great Team work by Goa GSM team.
Sanjay Bafna June 7, 2010 at 4:42 pm
They already started that along with audio jingles, announcements, contest with Free gifts and sim card activation in-train.
BSNL also plans another Rajdhani Train Delhi-Chennai, Delhi-Bangalore, Delhi-Trivandrum and Delhi-Sealdah for the same.
Deb June 7, 2010 at 3:16 pm
BSNL should invest in 3G network expansion rather than advertisement. If you don’t have wide continuous network, you can’t increase customer. In east India 3G is pathetic. Some limited area of some town is covered by 3G.
kaushik June 7, 2010 at 1:44 pm
BSNL should try for providing CUG connection to Railway Employees which is currently provided by Airtel
Amit.G June 7, 2010 at 1:39 pm
Good marketing strategy by a govt company.. Giving live demo in stations is good one it can also be given in trains by installing LCD’s & in tat showing abt the working of 3G & data transfer speed,tarrifs, places covered, uses etc..
” i know now everybody will comment on this saying THIS IS INDIA but its just an idea ”
shivaram krishnan June 7, 2010 at 1:36 pm
Marketing in trains are expected and it is old strategy. but what is expected is to have the Broadband and 3G services while moving inside train because the infrastructure of railways is too good. And im sure only BSNL can give such facility.
TURKEE June 7, 2010 at 1:26 pm
3G Marketing themes for Private Operators
City Taxi’s theme will be ‘I drive with 3G, what about you’
Local Trains ‘I travel with 3G, what about you’
Airlines ‘I fly with 3G, what about you’
Etc etc…..Ha Ha Ha Ha!!!
TURKEE June 7, 2010 at 1:20 pm
Private operators don’t need to worry, Airlines have been left for them, Premiun Customers! Ha Ha Ha!!
TURKEE June 7, 2010 at 1:15 pm
Marketing in Trains is a old concept, but this is unique coz the train selected is Rajdhani which will move inter state. Live demo should have been made available inside the train instead of selected stations. Customers should have been given special offers like free sim if they are interested to purchase. Close sale on spot. More marketing activities expected from BSNL….in terms of cool ad’s of Deepika, massive hoarding campaigns etc. Lets wait & watch.