Anushka Sharma is Reliance Communications New Brand Ambassador

Reliance Communications, India’s fully integrated telecommunications service provider, today roped in Anushka Sharma, the leading Bollywood actor as the company’s brand ambassador.

The new association will highlight the all-encompassing core value of the Group- bringing products to customers that fulfill their needs with unceasing affordability.

The campaign seeks to establish the superior network of Reliance Communications in both GSM and CDMA services. The two new television commercials with Anushka Sharma and Rannvijay (of Roadies fame) will highlight the greater benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.

The new TVCs takes slices of real life situations to convey the affordability of RCom products and their feature-rich benefits. The unlimited talktime TVC highlights unlimited onnet calls for Rs 299 per month in both CDMA and GSM services. Call Connect in one go focuses on the importance of connecting calls in one go.

Reliance Communications has signed four news TVCs out of which two will go on air very soon. It added that it expected to have a long term association with Anushka Sharma to promote RCom’s Superior Brand proposition to the general public.

A Brief about the 2 TVCs

Unlimited Talk Time: In this film both Anushka Sharma and Rannvijay are in the backseat of a car talking to their respective friends over the phone. They are evidently annoyed at each other but sadly stuck in the same cab on a rainy day on the way to a movie. They are both cribbing about each other to their friends when Rannvijay abruptly stops talking. She turns to him and says, “Kyon meri buraaiyan khatam ho gayee? Ohhhh! Talktimekhatam ho gaya. Mere network pe unlimited hai, teri buraiyon kitarah” and merrily continues her call.

Call Connect: This film starts with Rannvijay realizing that it’s his mom’s birthday and he picks up the phone to call and wish her. When Anushka reminds him that it’s not 12 yet, he says he wants to be the first to wish her. He is then seen struggling to get through, but because of his faulty network, even after multiple attempts he can’t get through.

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28 Comments on "Anushka Sharma is Reliance Communications New Brand Ambassador"

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Zaid
Zaid
October 7, 2011 7:15 pm 7:15 PM

Reliance wrong balance cut karna bhool gaya hai lekin tera network mumbai ke Vasai aur Naigaon me kab sudrega .aur ek baat me aapko bata ta hu ki mere ghar k samne rcom gsm ka tower hai lekin network ka tikana nahi aur cdma ki toh baat hi rhene do 2 singal nahi toh 1 signal milta hai aur customer care ko toh call kare toh bichare busy rhete hai shamless! Aur reliance 3g me at the last 9mbps ki speed uss sey accha vodafone ya docomo.

varun
varun
October 3, 2011 11:37 pm 11:37 PM

@Mane
same in delhi

Mane
Mane
October 1, 2011 5:01 am 5:01 AM

Reliance onnet dhamaka. 1300 local min with stv 45.

Raghu
Raghu
September 30, 2011 2:20 pm 2:20 PM

@Ripudaman Singh
i agree that sms delivery report is slow sometimes especially in the GSM segment . in CDMA also it happens. But compared to CDMA,GSM is the worst i can say

mickey
mickey
September 30, 2011 1:41 pm 1:41 PM

chor rcom ke CMD (A ambani)ab 2G ke chakar me.chor rcom ke CMD (A ambani)ab 2G ke chakar me.

ved
ved
September 30, 2011 1:08 pm 1:08 PM

Reliance are now good…….

Ripudaman Singh
September 30, 2011 12:29 pm 12:29 PM

Just adding to what majority says about reliance.
Their services are not less than a nightmare.
wrong balance deduction, useless cc which hardly gets connected, many a times my sms got delivered to wrong numbers bcoz of their crap network.
We dont get proper signals here in Agra City. both cdma and gsm hardly show two network bars.

Raghu
Raghu
September 30, 2011 12:55 am 12:55 AM

@varun
i do not know whether wrong deduction will start again anytime in the future

Raghu
Raghu
September 30, 2011 12:54 am 12:54 AM

@varun
it is for you it has not stopped for me it has stopped.

varun
varun
September 30, 2011 12:42 am 12:42 AM

@Raghu
wrong deduction has not stopped..its different in differnt cases

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