Airtel Launches USSD Based Facebook Access Service In India

Airtel Launches USSD Based Facebook Access Service In IndiaAirtel today announced that starting today, its 150 million plus customers in India can now simply dial *325# (and “*fbk#” for non-qwerty mobile handsets) to access Facebook  without subscribing to data plans.

To deliver this, Airtel has launched the world’s first USSD-based service innovation that will allow its mobile customers to update their Facebook status messages, view / comment on / ‘Like’ news feed, post on friends’ walls, find / add friends, confirm friend requests, view notifications and much more without using the internet or activating GPRS capabilities.

What can Airtel customers do using USSD-based Facebook access service?

• Update Facebook status for free

• View / comment on / ‘Like’ news feeds, post on friends’ walls, confirm friend requests, view notifications, find and add friends – at Re 1 / day per use.

USSD (Unstructured Supplementary Service Data) is a menu-based system that enables interfacing with content based services. Instead of a browser, which requires an internet / GPRS connection), the USSD menu acts as browser to pull content to the phone.

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  • wotian's yourhiach onja June 24, 2014 12:02 pm


  • ritu cutipie October 16, 2013 10:48 am

    How to stop this service plzz ans. Thiss

    • Saurabh October 16, 2013 11:17 am

      @ritu cutipie

      Dial *121*5# from your number. It will list all the active services. Choose the number you want to de-activate and reply with the same. Confirm de-activation by again replying 1.

  • ashish bansal July 16, 2013 2:28 pm

    i have not subscribed to this service. then also it keeps giving me updates that are from Facebook. i have changed my password thrice. i doubt that they are saving my information
    (as they said they will not store any of our information) if they are not storing then how are they able to connect to my fb account to give me updates.
    it even tells me the birthdays of friends who have currently deactivated their accounts. i need an answer for this nonsense.

  • Malsawm February 8, 2013 10:04 pm

    Airtel via USSD should stop fooling around. 1 rupee a day. my shit. They deduct ten buck for 7 days. how do u explain this sir?

  • Suresh Kumar May 18, 2011 11:05 pm

    Though it’s an old channel… looking at the kind of handsets Indian market (esp Rural) is having and adoption of GPRS n other data services, USSD can be considered as an excellent way to allow users with low end handsets to use FB! i agree that from usability perspective it’s not that easy to use and ppl might loose interest due to lack of easy to use menus and interactivity…
    As a step ahead to overcome these limitations… we can very soon see the FB app on STK which can offer more easy to use menus to use FB… and STK Menus being present on all the SIM cards, every handset user can use these menus withour subscribing to any Data plan…

  • ved May 18, 2011 5:54 am

    In reliance facebook ( is already free since 1 year either u surf in Reliance 3g or Reliance 2G its totally free…………

  • jan May 17, 2011 11:47 pm

    if you have n sms pack nd activated sms update facility of facebuk, dn you cn update nd cment n status…
    Get updates automaticaly etc.,via sms
    dn y shud v pay rs. 30…

  • Tech May 17, 2011 11:04 pm

    good news
    free acces facebook on airtel

  • Santu Sovan Mandal May 17, 2011 8:44 pm

    True. A real backdated application.

  • akhilesh May 17, 2011 8:21 pm

    1 more reason added for bal deduction..

  • sam shibu May 17, 2011 4:47 pm

    When will this crap airtel reduce broadband charges? 🙁

  • Rajive Borde May 17, 2011 4:14 pm

    In the age of mobile internet, Airtel is introducing services through old-world channels.
    Doesn’t this affect usability of the service and limit functionality in a major way? For example, Facebook is all about multimedia; sharing videos, and photos. Why reduce it to a text-only experience?
    Even Twitter apps are focussing more and more on multimedia integration, with nifty URL shorteners and cloud based image services. Also, Facebook recently acquired Snaptu, in order to make Java apps for feature phones. It tied up with operators to offer free mobile internet when using the app. Then why go back to where we’ve come from?

  • pkcool May 17, 2011 3:08 pm

    Airtel charged me 60rs for accessing zero fb via Airtel live.They deduct amount slowly not once my balance was 80rs and aftr 1 hr 60rs and then aftr 3 hrs 20rs.I am very frustrated with it what 2 do!!

  • Sayan Chattopadhyay May 17, 2011 3:01 pm

    Reliance is charging me for surfing Facebook Zero and and also for R world. On last Sunday they have deduced Rs.5 from my account. I’ve contacted Reliance Care several times but no result. I also have sent several Emails to them but they don’t reply any of them.

  • Vishwas May 17, 2011 2:57 pm

    Instead of wasting 1 Rs a day simply register your mobile number. You will get everything in your mobile for free. Airtel taught Us fools.

  • Mahmood Junaid May 17, 2011 2:23 pm

    Manoj Abhigyan :
    Useful application when we are travelling and GPRS is not working properly otherwise useless.

    you are right… otherwise is enough… its also helpful for those having phone without gprs capability

    • Hasanur jaman June 24, 2014 5:02 pm

      But which sim????

  • Manoj Abhigyan May 17, 2011 1:30 pm

    Useful application when we are travelling and GPRS is not working properly otherwise useless.

  • Vitas May 17, 2011 1:27 pm

    A rupee a day, not so cool.
    I prefer

  • deb May 17, 2011 1:11 pm

    waoooo…..its nice idea by airtel…..but 1st of all try to stop unnecessary VAS activation and reduce call tariffs also……

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