Airtel which has been recording a continuous decline in revenue market share as compared to competitors, seems to be benefiting from its new aggressive pricing strategy.
If you compare numbers the first quarter numbers of this fiscal put out by TRAI to those of the last quarter for the previous year, it seems that their revenue share in the market is growing.
Lets have a closer look at the Revenue Market Share of Airtel Idea and Vodafone.
If you see the numbers it looks like Vodafone and Idea are dropping.
Airtel had made changes to its pricing earlier this year, including taking the lead in reducing high-end data prices (3G) by up to 70% to improve its revenue market share. And it looks like its working.
What do you guys think about the pricing of Airtel, Vodafone and Idea? Share your views.
Kaushik Roy October 12, 2012 at 9:24 pm
In Kolkata when I tried to call any Airtel mobile number from BSNL landline, it often gets cross connection with other numbers. It happening from last 6 months or so.
Is anybody else face the same in Kolkata ? Is it a new business trick by Airtel and BSNL together ?
V.P.Guru September 6, 2012 at 8:05 am
It’s time to wake up Airtel.
Most of the people are started using dual sim phones… One for incoming calls and other for outgoing calls… For incoming calls they prefer Airtel & BSNL and outgoing calls Idea & TATA DocomO are popularly used network. If Airtel stay with their old pricing strategy then they have to lose revenue and bear increased cost. At the same time developing networks like idea and docomo may develop their signal as well customer strength. Airtel can go for Aggressive Pricing Strategy. Since, you are holding highest no. of customers and cost per customer is less.
It’s time to wake up Airtel.
cva September 4, 2012 at 11:09 pm
Airtel is customer looter; always charging more.
cva September 4, 2012 at 11:08 pm
@ sujit
Jagan is absolutely rite; Many Airtel customer is using just sake of signal not for regular usage whereas Docomo and Vodafone is good plans/tarriff.
sujit September 4, 2012 at 8:10 pm
@Jagannath
Recharge with 40 and get 100local+national sms TO ANY NETWORK DAILY
kamal September 3, 2012 at 10:41 pm
+1 Rohit, in Kolkata, Odisha Airtel is the best network. I dont mind paying few more bus for highest standard service
raj September 3, 2012 at 1:21 pm
apart from network coverage to rural areas, nothing is good in airtel.Less FTT offers & costly rate cutters,more call charges,unnecessary VAS activations…the list goes on
abhijith September 2, 2012 at 10:26 pm
Am with Bsnl airtel . . Nothing about other network . . Quality alone i need . . Am getting from it
sampat September 2, 2012 at 9:10 pm
reliance cdma best
AnnA September 2, 2012 at 6:13 pm
hey Rohit +1 and supeer Like To Your Comments
Yaha Bahot se Log Uninor aur Tata Docomo ke Liye Kaam Karte Hai
Steve September 2, 2012 at 2:40 pm
all thanks goes to mts uninor and docomo…airtel has started to give full 100% talktime on 60 and 120 here in goa…and also started 1ps for 2sec plan…thinking to port back to airtel…
PD September 1, 2012 at 4:18 pm
Most of the subscribers have sims of major players like airtel,idea,vodafone,tatadocomo (to name few) and therefore use them prudently based on the tariff plans, be it voice,data, sms. So the graphs change based on their plans/circles Idea’s stv70 (ftt) has been very popular and now airtel too introduced the same. As for bonus cards, almost all have the 1.2p sec therefore in conjunction subscribers use them. Interestingly, idea has started withdrawing vouchers day in and day out like airtel. Tatadocomo too started rejigging their packs especially data 2g packs which is still cheaper than others. Players should keep in mind that cheaper the tariffs more subscribers go for it and at the end revenue generation will be the results. Also remember the subscribers can not fooled like stvs like 110 std /local calls for Rs.55 …115 stv with 230 calls (@50p/call) ! They can confuse few subscribers for long but not all for long…… as the saying goes…! Earlier the retailers were happy to offer suggestive stvs. But retailers too are put into losses (stopping of REVERSALS and other unfriendly attitudes/offers/benefits/commissions offered by the stake holders the retailers are offering “What You Ask We Give you, and no complaints after the sales”.
rohit September 1, 2012 at 2:57 pm
Airtel – Best os the Best : was , is and will always..
Best network but pata nahin log bar bar airtel ko itna kyun bura kahte hain is forum mein …
Achaa network chahihye to pay to karna padega.
bhai paisa hai to airtel use karo nahin to aire gaire service ko usa karo..
jiske paas paisa hai wahi branded product use karta hai…baki sab —-P.
kaushik mukherjee September 1, 2012 at 1:45 pm
@Amit Karmakar
i agreed, airtels rocks
sahel ghosh September 1, 2012 at 9:15 am
3g roaming is free on AIRCEL…… i am surprised… When i travel to assam… Open the net… Same speed upto 7mbps.. Even at indo bangladesh border also 3g surfing and thatz too for free.. Included in mah data pack…..
AIRTEL dekho aur kuch sikho AIRCEL se…. Now days AIRTEL really sucking… t first It came up with 30 paisa all local at 75 for 3 months… After that same offer increased to 35 paisa and now it bluddy increased to 39 paisa… Thinki.g to port out frm this NETWORK
Vinayakan September 1, 2012 at 7:56 am
Statistics not seen
Amit Deb Biswas August 31, 2012 at 10:51 pm
GREAT NEWS IS THAT AIRTEL LUNCHES 3G IN KRISHNANAGAR… YESTERDAY WHEN I WAS SEARCHING NETWORK I FOUND IT… NOW ONLY AIRCEL IS NOT AVAILABLE HERE… HOPE THEY WILL COME SOON…
Jagannath August 31, 2012 at 10:26 pm
Airtel does not have good SMS packs for prepaid subscribers in Orissa. The tariff is also high as compared to other good operators like Vodafone, Idea, Aircel and Tata Docomo. Most people are porting out of Airtel and others are using an Airtel SIM mostly for incoming calls only because of it’s Network Coverage.
Arka August 31, 2012 at 10:15 pm
I am agree with you Absolutely.stop praising for airtel.
VB August 31, 2012 at 9:36 pm
“Airtel had made changes to its pricing earlier this year, including taking the lead in reducing high-end data prices (3G) by up to 70%”
Actually airCel takes the lead in reducing 3g data prices!!
Mubashir August 31, 2012 at 8:48 pm
Here its cool as still our has not seen 3g network here the services are better provided by airtel even calling charges are high @ 90 paise/minute now
Praveen August 31, 2012 at 7:54 pm
@nithya
You forgot to mention BSNL
SD August 31, 2012 at 6:28 pm
@Saswat
What about SMS packs? Reply
raj August 31, 2012 at 6:28 pm
@Adil
+ 1
ravin August 31, 2012 at 4:44 pm
But there is no sops for voice subscribers by Airtel in Andhra Pradesh. It is still costly network, may be it thinks AP consumers are richer than neighbouring Karnataka people.
Ganesh Srinivasan August 31, 2012 at 4:38 pm
I like your input on good rates @ Saswat
Ganesh Srinivasan August 31, 2012 at 4:36 pm
May be more people are opting for Airtel as their network coverage is good
Adil August 31, 2012 at 4:30 pm
Hello telecom talk I have a complain from you why do you always prase for Airtel but the fact is as we know that aircel was the first to launch cheap 3G plan and than after that airtel respond and one more thing was that when there was power crises in India even then to you prased for airtel but mostly all operator were giving good network coverage as it use to be so please stop praising for airtel and stop publishing that airtel is the first to provide cheap 3G net
Tharun George August 31, 2012 at 4:05 pm
Looks like this is one of your official job research.
Arun August 31, 2012 at 3:21 pm
Telecom market here is an ocean and you can’t attribute a single strategy change to miracles.Nevertheless there hasn’t been anything much at airtel to suggest aggressive pricing.
Ganesh August 31, 2012 at 3:18 pm
See here: telecomtalk.info/aircel-brings-competitive-3g-data-packs/93007/
Ganesh August 31, 2012 at 3:14 pm
Aircel which first reduced the price of 3G data and not Airtel. In fact Airtel merely responded to Aircel’s price reduction! But now you have mentioned here that it was Airtel who reduced the 3G prices!
Saswat August 31, 2012 at 3:14 pm
Here in Bangalore also airtel is the best.
Now its also providing 1p/2s (30p/min) all LOC+STD to any network at Rs. 97 for 90 days.
I know its still costlier compared to TATA DOCOMO but if we look overally in terms of network as well as tariff then airtel ROCKS!!!
nithya August 31, 2012 at 2:28 pm
here in kerala also airtel, vodafone, idea are best…………….. Docomo – no coverage……
Suresh August 31, 2012 at 2:21 pm
Airtel providess best services than idea,vodafone,……
Amit Karmakar August 31, 2012 at 2:15 pm
Airtel, Vodafone rock because of their coverage, constant net, and voice quality. Airtel has covered much of India’s rural coverage than any other operator. Docomo is a ‘bachcha’ in regard of coverage.
Steve August 31, 2012 at 1:21 pm
because of same reason i have shifted to mts from airtel… excellent coverage value for money tariffs more than full talk time
srikapardhi August 31, 2012 at 1:13 pm
I wonder what is making a rise in revenue share for Airtel :O Aggressive Pricing ?
Asit Paul August 31, 2012 at 12:44 pm
Airtel is costliest here. Airtel Pay Per Second costs Rs. 21 for 90 Days, where as Vodafone PayPerSec @Rs. 6 for 6 Months.
Airtel offers only 1GB 2G Gprs @Rs. 98 where as Vodafone gives 2GB @Rs98.
PayPerSec and 2G Data is the most used services.
So, Airtel is costliest in North East.
James August 31, 2012 at 12:30 pm
Airtel has more coverage than docomo. Airtel 900 local calls for 199 is very good. Docomo has no network coverage.
prashant August 31, 2012 at 12:10 pm
Nothing will work for airtel, Docomo had launched best offers compare to airtel