After BSNL, Idea Cellular Decides to Love Green Can we call this BSNL Impact ?

Just two days ago we reported how state run telecom operator BSNL is encouraging its Landline and Broadband customers to Go Green by switching to e-bills. It appears to us that Idea has taken a cue from BSNL’s move and decided to promote e-bills in what they call “Idea Loves Green”. We have learnt that Idea Cellular  has started reaching out to customers subscribed to paper bills encouraging them to switch to e-bills.

In what can be called exact footsteps of BSNL, Idea has provided the same mechanisms for customers to opt for e-bills (except portal based registration which would be an easy option; may be it takes time to setup :P ) -

  1. Via SMS: Type ONLYEBILLEMAILID and send to 456
  2. Dial customer care at 12345* and place a request
  3. Register the email ID at your nearest My Idea outlet
  4. By sending an email request to


What surprises us is the lack of incentives to customers. While Idea states customers would receive paperless bills for free, there is absolutely no doubt that Idea would make massive savings with this move.

So why not pass on some benefit to customers like BSNL – in terms of say free SMS or call units? Other than rewarding customers we appreciate Idea’s move to encourage customers to receive e-bills.

Looks like the e-bill trend is fast catching up across sectors now. To give an example from the banking sector, ICICI switched all customers to email only for credit card statements from October 2013.

In the email notification which was sent well in advance, they had informed customers that unless specifically asked statements would be sent only by email. Again a last date was given to opt for physical statements. This method according to me would ensure that a large number of customers switch from paper to paperless mode at once when compared to opt-in for email bills like telecom companies.

This Article Was Written By: Chethan S

Chethan S - Customer Support and Tariff Analyst

GIS Professional with an interest in Telecom matters. At TelecomTALK, I write about tariffs, new initiatives from service providers and customer issues.

{ 15 comments… add one }

Leave a Comment

Current month ye@r day *

  • Huh November 28, 2013 1:23 pm, 1:23 PM

    Sorry, what? E-bills have been provided by private operators for years now. I havent received any mail (that wasnt a courier/package) in years.

  • Srikapardhi November 28, 2013 1:15 pm, 1:15 PM

    No we can’t call this BSNL impact.

  • Pankaj November 28, 2013 8:04 am, 8:04 AM

    TATA DOCOMO is already providing 5% off ur bill if we go for E-Bill. I am using it for past 1 year

  • Sathish Kumar, Gobichettipalayam (TN). November 27, 2013 9:48 pm, 9:48 PM

    GOOD NEWS FOR HEAVY 2G DATA USERS ACROSS Chennai and Rest of TN: For Reliance GSM new users Do FRC199 and get 5GB 2G DATA FREE for 30 days, All existing Reliance GSM users can enjoy SAME BENEFIT 5GB 2G mobile internet FREE for 30 days at just Rs.195, your unused 2G data can be carry forwarded to new validity. Am enjoying this benefit. For chennai Reliance GSM users, Dont worry about Reliance GSM coverage, wherever your Reliance GSM coverage is poor/low at your location, you can choose TATA DOCOMO or Aircel network. When am In chennai am selecting Tata Docomo network, when am in Rest of TN, am choosing AIRCEL TN network. Here Cartel (Airtel, Idea and Vodafone) users in Chennai and Rest of TN kindly rethink what you get and what you pay. You never ever get 5GB 2G DATA at Rs.195 from your Airtel/IDEA/VODAFONE operator.

    • Tharun George November 28, 2013 8:28 am, 8:28 AM

      Reliance used to offer 20GB for Rs 178 till last year. You can also carry forward it with any GPRS pack. I still have 5GB left from that pack I did last year.

  • Deepak Sharma November 27, 2013 6:00 pm, 6:00 PM

    heey aircel is giving 50local min to any network if we apply for ebill.
    AIRCEL is Best…….

  • SS November 27, 2013 4:55 pm, 4:55 PM

    Umm… Bsnl impact? I don’t think so since airtel and vodafone are encouraging people to use e bills since 2008 as i think and remember.

    The title of the article must be changed though.

  • HHH November 27, 2013 3:39 pm, 3:39 PM

    If i’m not wrong airtel or reliance(not sure) has launched ebill service but not giving offer as such. It same as mentioned above

  • mohdaliirfan November 27, 2013 3:26 pm, 3:26 PM

    whats new in this move of BSNL and IDEA i used to get the e bill from vodafone dates back in 2009 when they encouraged me to opt for the e bill to avoid the paper usage and get the service free of cost which earlier used to cost me 45 rs per month for the itemized billing

  • Tharun George November 27, 2013 3:25 pm, 3:25 PM

    These companies going paper less not to save paper. But to save about Rs 20-30 on postage, printing and handling expense. They market it as to save paper make customer opt for it.

    If you visit any of their office you can see how much paper they waste everyday. Also when we need to place a request or get new connection they make us do 4 or 5 pages of paper.

    • Rahul November 28, 2013 1:26 pm, 1:26 PM

      I dont care much for the paper. Its just more convenient. Waiting for the mailman is some 1970s nonsense. Its 2013 now!

  • Sathish, Gobichettipalayam. November 27, 2013 2:57 pm, 2:57 PM

    Aircel, BSNL, RCom eat into revenue market share of top 3 operators

    During the second quarter ended 30 September, 2013, Aircel, Reliance Communications (RCom) and state-run BSNL and MTNL (together) have gained market share in revenue terms, while the country’s top three telcos – Bharti Airtel, Vodafone and Idea Cellular witnessed decline in revenue market share.

    According to data published by The Telecom regulatory Authority of India (TRAI), Aircel’s revenue market share in July-September quarter increased about 34 basis points, followed by BSNL and MTNL together by about 30 basis points and Anil Ambani-led RCom by about 26 basis points.

    On the other hand, the country’s largest telecom operator by subscriber base Bharti Airtel’s revenue market share declined by about 45 basis points, followed by Vodafone (by about 31 basis points) and Idea Cellular (by about 33 basis points). Tata Teleservices also reported marginal drop in revenue market share, while other smaller telcos like Sistema Shyam Teleservices and Videocon Telecommunications witnessed a rise in revenue market share.

    • Muhawid p b November 27, 2013 5:00 pm, 5:00 PM

      Why not telecomtalk make this a post/article?
      So that everyone can understand that customer base is inversely proportional to revenue market share.

      This clearly shows that the avoid group having huge customer base are lowest in revenue market share.

      • hi November 27, 2013 10:09 pm, 10:09 PM

        I also want to have an analysis on that from telecom talk.

    • Jagannath November 28, 2013 1:12 pm, 1:12 PM

      That will happen because most people keep an Airtel, Voda, Idea number just to receive incoming calls or for a backup purpose.

      Most outgoing calls are made from a cheaper operator’s networks.


Next Post:

Previous Post:

Send us your news and tip-offs:


Subscribe for updates

Lets Be Friends !


Tharun George l Saurabh

SS l Ganesh Srinivasan

Esmail l Rama l Radhika



Recent Comments

  • Loading...