3G Does Not Mean Expensive Handsets, Says Samsung [VIDEO]

In a bid to create awareness and promote next generation 3G Mobile Handset in Indian market, Samsung,  kick off its new television commercial aims to kill the perception that 3G means high spend on handsets. This new commercial has been created by ‘Cheil Worldwide SW Asia’ which brings to life the low-cost, high value Samsung Hero (3213) 3G enabled mobile phone.

The idea is simple; kill the perception that 3G handsets are expensive. This stems from the premise brought about by aggressive marketing and advertising by service operators and people wanting to upgrade their networks to 3G being hesitant, as they believe to enjoy this latest technology they will have to purchase an expensive handset.

The Samsung Hero 3G, is a 3G enabled phone loaded with exclusive features such as Video Calling and Mobile TV and also comes with a large display, Camera, USB connectivity, access to Social Networking sites – features that are appreciable within the given price bracket of Rs. 4000. What sets it apart from its competitors is the fact that it supports HSDPA 3.6 Mbps data transfer speed, which is up to 10 times faster than ordinary 3G WCDMA 384 kbps phones.

Talking to today’s youth, who are impatient and want things to happen now and are constantly seeking new experiences in their everyday lives the commercial revolves around a group of adventure-loving friends who set out on an air balloon for skydiving.

This group is seen enjoying every aspect of the phone such as its fast processor, camera, music download, video download, mobile TV and video telephony, whilst they are in the sky. Furthermore, to bring out the aspect of thrilling speed and to draw attention to the fact that with Samsung Hero 3G, everything happens in ‘real-time’ support was also drawn from the video-calling feature.

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59 Comments on "3G Does Not Mean Expensive Handsets, Says Samsung [VIDEO]"

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Aditya
Aditya
May 8, 2011 10:55 pm 10:55 PM

just bought this phone 3days ago for a net review..
it costs Rs.3400 {which is a plus factor}
screen size is 2.0inch as claimed by company though screen seems to be of 1.9inch.
in 2g mode via opera mini i surfed net for 6 hours continuous{MAX Speed 29KBPS via Reliance GSm} .
and in 3g mode battery lasts for abt 3 hours of data usage{MAX Speed 352KBPS via reliance 3g on my laptop}.
camera is ok .
it can be used as DATA MODEM for PC.
Sound is good ,, Headphones are superb.
a nice phone at this price tag.
You get a phone + 3g modem @ RS.3400

V
V
May 8, 2011 6:39 pm 6:39 PM

I am not sure does it support modem feature. can any body help me regarding this.

Screen Resolution very bad, Camera VGA-very bad, not a good 3G phone over all considering above all.

Amit.G
Amit.G
May 6, 2011 6:41 pm 6:41 PM
rajiev : Kiran : @rahul @rajiev 4 of my friends are using sony Ericson phones and all 3 have same problems. First the speaker(ear piece) doesn work well as the voice gets teard and second joy stick wont last for more than 5months. i agree that sony phones are very durable as they are using it for more than 3 years but these problems occurd within the warrenty period and till now they are facing the same prob. Sony phones have small problems. agreed,smae prob facing Ya even i have seen many people complaining about faulty Ear piece of SE.… Read more »
rajiev
rajiev
May 6, 2011 6:02 pm 6:02 PM

Kiran :
@rahul
@rajiev
4 of my friends are using sony Ericson phones and all 3 have same problems. First the speaker(ear piece) doesn work well as the voice gets teard and second joy stick wont last for more than 5months. i agree that sony phones are very durable as they are using it for more than 3 years but these problems occurd within the warrenty period and till now they are facing the same prob. Sony phones have small problems.

agreed,smae prob facing

Kiran
Kiran
May 6, 2011 5:27 pm 5:27 PM

@rahul

@rajiev
4 of my friends are using sony Ericson phones and all 3 have same problems. First the speaker(ear piece) doesn work well as the voice gets teard and second joy stick wont last for more than 5months. i agree that sony phones are very durable as they are using it for more than 3 years but these problems occurd within the warrenty period and till now they are facing the same prob. Sony phones have small problems.

rahul
rahul
May 6, 2011 4:36 pm 4:36 PM

@Amit.G
dude i hav vry bad experience wid nokia 1208,bought it in january 08 bt within 3 months it started hanging as well as restarting,so i had 2 take it 2 d service centre,moreov i had 2 replace d battery jst aftr when its warranty expired

rajiev
rajiev
May 6, 2011 12:49 pm 12:49 PM
rohan : @Amit.G Looks like u are not aware of elasticity of demand. Jo sasta hai wo bikkta hai. This is why Micromax , Nokia are sold more. Nokia can never match the quality of SE, HTC, BLACKBERRY, iPhone. NOKIA black and white phones are durable. But very few phones are of good quality. Where as SE is concerned it uses quality of Sony. Like sonys walkman for music, Sonys cybershot for camera, Sonys bravia for picture quality. These are the master peice of sony that comes with only SE and nokia can never match to its quality. Remember SE… Read more »
rohan
May 6, 2011 12:37 pm 12:37 PM
@Amit.G Looks like u are not aware of elasticity of demand. Jo sasta hai wo bikkta hai. This is why Micromax , Nokia are sold more. Nokia can never match the quality of SE, HTC, BLACKBERRY, iPhone. NOKIA black and white phones are durable. But very few phones are of good quality. Where as SE is concerned it uses quality of Sony. Like sonys walkman for music, Sonys cybershot for camera, Sonys bravia for picture quality. These are the master peice of sony that comes with only SE and nokia can never match to its quality. Remember SE ARC is… Read more »
rohan
May 6, 2011 12:23 pm 12:23 PM

Also My moto L6i. Now its 5yr, fall from bike, came under bus fall from 3rd floor and still working. Though got some scratches. And never been to service centre.

rohan
May 6, 2011 12:17 pm 12:17 PM
rajiev : @rohan i have sonyericsson since 2005 till now it’s working, only prob is joystic otherwise it’s work fine, 2002 mein sony ka j70 jo ki abhi mere friends use kar rahe hein , battery change Kiran : @rohan How can you say that nokia phones are of low quality now? Im using nokia E52 and 2600 classic. My E52 once fell very badly in bus when the driver applied sudden brakes and i holdin the phone dropped from 5 feet height it and it went brushing against the floor and hit against the wall. But still it was… Read more »
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